Download or read book Models and Managers written by John D. C. Little and published by Hardpress Publishing. This book was released on 2013-12 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Download or read book Models and Managers the Concept of a Decision Calculus written by John D. C. Little and published by . This book was released on 1970 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Models and Managers written by John D. C. Little and published by Forgotten Books. This book was released on 2017-10-12 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Models and Managers: The Concept of a Decision Calculus The big problem with management science models is that practically nobody uses them. This is especially true in marketing. There have been a few applications, of course, but the practice is a pallid picture of the promise. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Experience with Decision Calculus Models and Decision Support Systems written by Leonard M. Lodish and published by . This book was released on 1979 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Models and Managers The Concept of a Decision Calculus written by John D. C. Little and published by Palala Press. This book was released on 2018-03-03 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-11 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
Download or read book Building Decision Calculus Type Models written by David Shani and published by . This book was released on 1988 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Towards Improved Decision Calculus Models written by David Shani and published by . This book was released on 1987 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Decision Behaviour Analysis and Support written by Simon French and published by Cambridge University Press. This book was released on 2009-07-30 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multi-disciplinary exploration of how we can help decision makers to deliberate and make better decisions.
Download or read book Mathematical Models in Marketing written by Ursula H. Funke and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.
Download or read book Inventory and Production Management in Supply Chains written by Edward A. Silver and published by CRC Press. This book was released on 2016-12-19 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by a team of experts, the new edition of this bestseller presents practical techniques for managing inventory and production throughout supply chains. It covers the current context of inventory and production management, replenishment systems for managing individual inventories within a firm, managing inventory in multiple locations and firms, and production management. The book presents sophisticated concepts and solutions with an eye towards today’s economy of global demand, cost-saving, and rapid cycles. It explains how to decrease working capital and how to deal with coordinating chains across boundaries.
Download or read book Human computer Interaction and Management Information Systems Foundations written by Ping Zhang and published by Routledge. This book was released on 2015-03-26 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Human-Computer Interaction and Management Information Systems: Foundations" offers state-of-the-art research by a distinguished set of authors who span the MIS and HCI fields. The original chapters provide authoritative commentaries and in-depth descriptions of research programs that will guide 21st century scholars, graduate students, and industry professionals. Human-Computer Interaction (or Human Factors) in MIS is concerned with the ways humans interact with information, technologies, and tasks, especially in business, managerial, organizational, and cultural contexts. It is distinctive in many ways when compared with HCI studies in other disciplines. The MIS perspective affords special importance to managerial and organizational contexts by focusing on analysis of tasks and outcomes at a level that considers organizational effectiveness. With the recent advancement of technologies and development of many sophisticated applications, human-centeredness in MIS has become more critical than ever before. This book focuses on the basics of HCI, with emphasis on concepts, issues, theories, and models that are related to understanding human tasks, and the interactions among humans, tasks, information, and technologies in organizational contexts in general.
Download or read book Customer Equity written by Julian Villanueva and published by Now Publishers Inc. This book was released on 2007 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a competitive advantage to other firms.
Download or read book Marketing Research written by Mike Nguyen and published by Bookdown. This book was released on 2020-12-29 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a captivating journey through the world of marketing research with a touch of humor in the informative book, "Marketing Research." This resource gathers an array of information from the marketing academic literature, tailored to meet the needs of marketing professionals, students, and marketing professors alike. "Marketing Research" is a humble attempt to provide a comprehensive understanding of the field. With a unique blend of professional insights and a dash of humor, this book aims to offer an enjoyable and educational experience as you expand your knowledge. Within "Marketing Research," you'll explore various topics such as consumer behavior, market segmentation, branding strategies, and competitive analysis. The clear and concise explanations strive to break down complex concepts into digestible insights, with the goal of keeping your marketing research skills up-to-date and relevant. Throughout the book, you'll also encounter subtle humor, making the learning experience engaging and entertaining. Enhance your marketing research expertise with "Marketing Research," a modest yet insightful guide that balances valuable information with lighthearted humor. While the author does not claim to be the ultimate authority on the subject, this book serves as an honest effort to provide valuable insights into the captivating world of marketing research. Whether you're a marketing professional, a curious student, or an esteemed professor, "Marketing Research" aims to be a helpful resource on your marketing research journey.
Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE Publications. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.
Download or read book Proceedings of the 1985 Academy of Marketing Science AMS Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book An Operational Framework for Coastal Zone Management Planning written by Meta Systems Inc and published by . This book was released on 1975 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: