Download or read book Mobile Commerce Smartphones im E Commerce written by Beate Wuggenig and published by GRIN Verlag. This book was released on 2023-03-02 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2023 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Fachhochschule des bfi Wien GmbH, Sprache: Deutsch, Abstract: Die Hausarbeit beschäftigt sich mit dem Thema Mobile Commerce. Als Fallstudie dient ein Modeunternehmen, das mit einem Unternehmen mit Haushaltsgeräten gegenübergestellt wird. Bei der Untersuchung wird auf Mobile Device Trends, die Unterschiede zwischen Web Apps und Native Apps oder Native Applications (native, angepasste Anwendung für Endgeräte), die einzelnen Formen der Mobile Devices (Computer, Smartphones, Mobiltelefone, Tablet) und das ROPO-Phänomen eingegangen. Die vorliegende Arbeit soll ein Verständnis für die Optimierung der Mobile Devices entwickeln, einen Einblick in das Thema Mobile Commerce geben und Erkenntnisse zum Einsatz der Smartphones im Bereich des E-Commerce verschaffen.
Download or read book The Mobile Commerce Revolution written by Tim Hayden and published by Pearson Education. This book was released on 2014 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Download or read book Smartphone E Commerce written by Benjamin Gundgaard and published by . This book was released on 2018-10-19 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAXIMIZE your mobile e-commerce sales!This step-by-step guide enables you to create world-class smartphone e-commerce stores that maximize your online sales!As Tamara Adlin, CEO at Adlin Inc. and former Customer Experience Manager at Amazon.com, puts it:"Implement even a few of Gundgaard's guidelines and watch your conversion climb!"Here's what you get with Smartphone E-commerce:Best practice online shop templates & checklists to build an entire mobile storeThis book guides you through all aspects of how to create lucrative e-commerce stores for smartphones, specifically tailored to maximize your profits and customer satisfaction in the future of online shopping.Smartphone E-commerce provides you with templates & 204 guidelines for all parts of your smartphone e-commerce shop:HomeSearchNavigationFilteringProduct pagesShopping cartCheckoutPersonalizationUp-selling and cross-sellingCustomer retentionAnd much more.World-class mobile e-commerce standards Based on extensive user tests of the world's largest mobile shops-including Amazon, eBay, ASOS, Walmart, and Debenhams-Smartphone E-commerce provides you with a detailed account of what they're doing right, where they could markedly increase conversions, and how your smartphone-optimized online store could outperform even the biggest names in the e-commerce game.Based on the customer's real-life shopping experience The methodology is based on the customer's actual shopping experience, which includes crucial factors such as how to:Maximize the customer's first impressionMake it easy for the customer to navigatePersuade the customer to buy your productsSell more to each customerSimplify the ordering processGet the customer back to buy moreWho benefits from this methodology?The methodology is written for you and everyone currently working with or interested in mobile e-commerce, optimizing or creating new online shops to facilitate purchases from smartphones, and providing their mobile shoppers with a positive and memorable experience. The Smartphone E-commerce methodology is particularly useful for:Directors/CEOsE-commerce managersShop ownersProject managersDesignersProgrammersUsability consultantsE-commerce consultantsOnline and also "brick-and-mortar" entrepreneurs looking to markedly increase their passive income!Avoid erroneous investmentsBy purchasing Benjamin Gundgaard's new mobile e-commerce methodology, you will increase your revenue potential while saving money on erroneous investments. Smartphone E-commerce shows you how to build your online mobile shop correctly from the ground up. This will undoubtedly help you save a lot of time and money.Reference book for post-launch optimization Each chapter provides you with a summary of the primary optimization principles and recommendations, and the end of the book contains a mobile web shop checklist with 204 guidelines to help you create your own e-commerce store. Thus, Smartphone E-commerce can be used as a reference book to enhance specific aspects of existing mobile sites as well.Easy to readSince this methodology is a very quick and easy read, you will quickly be able to build one of the very best smartphone e-commerce stores out there.Enjoy!
Download or read book Mobile Electronic Commerce written by June Wei and published by CRC Press. This book was released on 2014-11-20 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile commerce transactions continue to soar, driven largely by the ever-increasing use of smartphones and tablets. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development of mobile commerce technology.
Download or read book Mobile Commerce Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Download or read book Smartphone E Commerce written by Benjamin Gundgaard and published by . This book was released on 2018-10-19 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAXIMIZE your mobile e-commerce sales!This step-by-step guide enables you to create world-class smartphone e-commerce stores that maximize your online sales!As Tamara Adlin, CEO at Adlin Inc. and former Customer Experience Manager at Amazon.com, puts it:"Implement even a few of Gundgaard's guidelines and watch your conversion climb!"Here's what you get with Smartphone E-commerce:Best practice online shop templates & checklists to build an entire mobile storeThis book guides you through all aspects of how to create lucrative e-commerce stores for smartphones, specifically tailored to maximize your profits and customer satisfaction in the future of online shopping.Smartphone E-commerce provides you with templates & 204 guidelines for all parts of your smartphone e-commerce shop:HomeSearchNavigationFilteringProduct pagesShopping cartCheckoutPersonalizationUp-selling and cross-sellingCustomer retentionAnd much more.World-class mobile e-commerce standards Based on extensive user tests of the world's largest mobile shops-including Amazon, eBay, ASOS, Walmart, and Debenhams-Smartphone E-commerce provides you with a detailed account of what they're doing right, where they could markedly increase conversions, and how your smartphone-optimized online store could outperform even the biggest names in the e-commerce game.Based on the customer's real-life shopping experience The methodology is based on the customer's actual shopping experience, which includes crucial factors such as how to:Maximize the customer's first impressionMake it easy for the customer to navigatePersuade the customer to buy your productsSell more to each customerSimplify the ordering processGet the customer back to buy moreWho benefits from this methodology?The methodology is written for you and everyone currently working with or interested in mobile e-commerce, optimizing or creating new online shops to facilitate purchases from smartphones, and providing their mobile shoppers with a positive and memorable experience. The Smartphone E-commerce methodology is particularly useful for:Directors/CEOsE-commerce managersShop ownersProject managersDesignersProgrammersUsability consultantsE-commerce consultantsOnline and also "brick-and-mortar" entrepreneurs looking to markedly increase their passive income!Avoid erroneous investmentsBy purchasing Benjamin Gundgaard's new mobile e-commerce methodology, you will increase your revenue potential while saving money on erroneous investments. Smartphone E-commerce shows you how to build your online mobile shop correctly from the ground up. This will undoubtedly help you save a lot of time and money.Reference book for post-launch optimization Each chapter provides you with a summary of the primary optimization principles and recommendations, and the end of the book contains a mobile web shop checklist with 204 guidelines to help you create your own e-commerce store. Thus, Smartphone E-commerce can be used as a reference book to enhance specific aspects of existing mobile sites as well.Easy to readSince this methodology is a very quick and easy read, you will quickly be able to build one of the very best smartphone e-commerce stores out there.Enjoy!
Download or read book Mobile Phones as the Ultimate Shopping Assistants Mobile Commerce in the Purchasing Process and its Impact on the Consumer Behavior written by and published by GRIN Verlag. This book was released on 2015-07-22 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, University of Southern Denmark, language: English, abstract: The digitalization of the world increased during the last years rapidly in nearly all areas. The base for the dynamic development is caused by the mobile end devices especially by the Smartphone like-wise the increase of quality in the telecommunication infrastructure by contemporary decreasing prices. The needs and expectations of the consumer to mobile commerce by the help of a special investigation are examined. The situation approach as a success factor for mobile commerce is used due to the fact that mobile commerce is a fast developing marketing instrument and that more companies start to integrate the mobile channel in their multi-channel marketing. The research question assumes that mobile commerce influences the purchasing process and the consumer behavior likewise that mobile commerce has an impact in the customer journey. Therefore the research question on how the provider can support the consumer during the mobile shopping process is asked. In addition the question how the different clusters can operationally be connected by the help of the situation approach to make the most efficient customer journey will be illustrated.
Download or read book Mobile Commerce Applications written by Nansi Shi and published by IGI Global. This book was released on 2004-01-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Commerce Applications addresses and explores the critical architectural issues in constructing m-commerce applications and in applying mobile technologies in different areas, including methodologies, enabling technologies, models, paradigms, architectures, standards and innovations.
Download or read book Global Mobile Commerce Strategies Implementation and Case Studies written by Huang, Wayne and published by IGI Global. This book was released on 2007-09-30 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores global m-commerce strategies and technological standards, and provides cases of the subject from a global perspective.
Download or read book Mobile Commerce written by Brian Ernest Mennecke and published by IGI Global. This book was released on 2003-01-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."
Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Download or read book Mobile Commerce How to leverage B2C business value through electronic mobile commerce for China media express holdings written by Richardson Steve and published by GRIN Verlag. This book was released on 2013-05-07 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2012 in the subject Business economics - Trade and Distribution, grade: A, Coventry University, language: English, abstract: In the same way that e-commerce and the internet have led to an immense revolution in regard to the promotion and marketing of services and goods, m-commerce is also poised to lead to another revolution in the business world. M-commerce is an extension of e-commerce which allows the interaction between different users anywhere and anytime with the use of wireless networks and modes. This dissertation is therefore based on leveraging B2C (business to customer) business value through mobile/electronic commerce for the China Media Express Holdings Inc. To lay a general stage for the entire dissertation, the research will commence with an introduction that will assuredly usher in the China Media Express Holdings Inc, by outlaying major details of the media express holding relevant to this study and relating them to mobile and electronic commerce under chapter one. The introduction will also address the features of mobile commerce so as to provide a clearer picture of what the entire dissertation will be dealing with. More so, the introduction will also address the term B2C in the context of the China Media Express Holdings Inc. The research will then tackle the major objectives and aims of the entire research and describe the pharmacy in detail in relation to mobile/electronic commerce. More so, in chapter two, the research will review available relevant literature in regard to the dissertation topic and chapter three will relay the research methodology. Chapter four will specifically develop a model for leveraging B2C business value through mobile/electronic commerce for the holdings. The study will then analyze the effectiveness of this developed model in the holding and discuss the empirical and theoretical implications of the findings. The study will then give relevant recommendations and a conclusion under.
Download or read book Mobile Influence written by Chuck Martin and published by St. Martin's Press. This book was released on 2013-06-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.
Download or read book M Commerce written by Norman Sadeh and published by John Wiley & Sons. This book was released on 2003-01-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
Download or read book Mobile Commerce written by Esther Swilley and published by Business Expert Press. This book was released on 2015-11-30 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment-using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.
Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
Download or read book Mobile Commerce written by Paul May and published by Cambridge University Press. This book was released on 2001-04-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.
