Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2019-12-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.

Download or read book Autocar written by and published by . This book was released on 1997 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Human Dimension and Interior Space written by Julius Panero and published by Watson-Guptill. This book was released on 2014-01-21 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of human body measurements on a comparative basis is known as anthropometrics. Its applicability to the design process is seen in the physical fit, or interface, between the human body and the various components of interior space. Human Dimension and Interior Space is the first major anthropometrically based reference book of design standards for use by all those involved with the physical planning and detailing of interiors, including interior designers, architects, furniture designers, builders, industrial designers, and students of design. The use of anthropometric data, although no substitute for good design or sound professional judgment should be viewed as one of the many tools required in the design process. This comprehensive overview of anthropometrics consists of three parts. The first part deals with the theory and application of anthropometrics and includes a special section dealing with physically disabled and elderly people. It provides the designer with the fundamentals of anthropometrics and a basic understanding of how interior design standards are established. The second part contains easy-to-read, illustrated anthropometric tables, which provide the most current data available on human body size, organized by age and percentile groupings. Also included is data relative to the range of joint motion and body sizes of children. The third part contains hundreds of dimensioned drawings, illustrating in plan and section the proper anthropometrically based relationship between user and space. The types of spaces range from residential and commercial to recreational and institutional, and all dimensions include metric conversions. In the Epilogue, the authors challenge the interior design profession, the building industry, and the furniture manufacturer to seriously explore the problem of adjustability in design. They expose the fallacy of designing to accommodate the so-called average man, who, in fact, does not exist. Using government data, including studies prepared by Dr. Howard Stoudt, Dr. Albert Damon, and Dr. Ross McFarland, formerly of the Harvard School of Public Health, and Jean Roberts of the U.S. Public Health Service, Panero and Zelnik have devised a system of interior design reference standards, easily understood through a series of charts and situation drawings. With Human Dimension and Interior Space, these standards are now accessible to all designers of interior environments.

Download or read book Daily Graphic written by Ransford Tetteh and published by Graphic Communications Group. This book was released on 2010-07-14 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Download or read book Daily Graphic written by Yaw Boadu-Ayeboafoh and published by Graphic Communications Group. This book was released on 2006-02 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Daily Graphic written by Elvis D. Aryeh and published by Graphic Communications Group. This book was released on 2002-07-30 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book F S Index International Annual written by and published by . This book was released on 1997 with total page 1060 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Enforcing Competition Rules in South Africa written by David Lewis and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book describes and analyses the development of competition law in South Africa, promoting a deeper understanding of the development of this foundational economic law within its specific national, social and economic context. Enforcing Competition Rules in South Africa is a clear and insightful account of the establishment and first decade of one of the most successful competition law institutions to have mushroomed over the past 15 years. David Lewis believes that, while there is much to learn from international scholarship and jurisprudence and from participation in the various multinational initiatives in this field, competition law and its institutions have to be understood within their national economic and social contexts. Drawing strongly on case law and enforcement experiences, this book will appeal to academics, researchers and practitioners of competition law and economics.

Download or read book Marketing Communications written by Patrick De Pelsmacker and published by Pearson Higher Ed. This book was released on 2013-07-04 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications

Download or read book Leave None to Tell the Story written by Alison Liebhafsky Des Forges and published by . This book was released on 1999 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: *** Law and Order

Download or read book Mitsubishi written by JPNZ (Firm) and published by . This book was released on 2002-01-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Questioning Globalization written by Kavaljit Singh and published by Zed Books. This book was released on 2005-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a clear presentation of the big questions about globalization.

Download or read book A Small Deceit written by Margaret Yorke and published by House of Stratus. This book was released on 2013-04-23 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adams was sent to prison. Following his release he hides behind a new persona. He then meets Desmond Baxter, whom he recognises as the judge who sentenced him. But Baxter is not his real name. Why is he also hiding his identity? After many twists and turns Margaret Yorke presents the reader with a wholly unexpected outcome.

Download or read book Vietnam Economic News written by and published by . This book was released on 2001 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Design Dictionary written by Michael Erlhoff and published by Walter de Gruyter. This book was released on 2007-12-07 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary provides a stimulating and categorical foundation for a serious international discourse on design. It is a handbook for everyone concerned with design in career or education, who is interested in it, enjoys it, and wishes to understand it. 110 authors from Japan, Austria, England, Germany, Australia, Switzerland, the Netherlands, the United States, and elsewhere have written original articles for this design dictionary. Their cultural differences provide perspectives for a shared understanding of central design categories and communicating about design. The volume includes both the terms in use in current discussions, some of which are still relatively new, as well as classics of design discourse. A practical book, both scholarly and ideal for browsing and reading at leisure.

Download or read book Global Matters written by Paul Jay and published by Cornell University Press. This book was released on 2014-02-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the pace of cultural globalization accelerates, the discipline of literary studies is undergoing dramatic transformation. Scholars and critics focus increasingly on theorizing difference and complicating the geographical framework defining their approaches. At the same time, Anglophone literature is being created by a remarkably transnational, multicultural group of writers exploring many of the same concerns, including the intersecting effects of colonialism, decolonization, migration, and globalization. Paul Jay surveys these developments, highlighting key debates within literary and cultural studies about the impact of globalization over the past two decades. Global Matters provides a concise, informative overview of theoretical, critical, and curricular issues driving the transnational turn in literary studies and how these issues have come to dominate contemporary global fiction as well. Through close, imaginative readings Jay analyzes the intersecting histories of colonialism, decolonization, and globalization engaged by an array of texts from Africa, Europe, South Asia, and the Americas, including Zadie Smith's White Teeth, Junot Díaz's The Brief Wondrous Life of Oscar Wao, Kiran Desai's The Inheritance of Loss, Arundhati Roy's The God of Small Things, Vikram Chandra's Red Earth and Pouring Rain, Mohsin Hamid's Moth Smoke, and Zakes Mda's The Heart of Redness. A timely intervention in the most exciting debates within literary studies, Global Matters is a comprehensive guide to the transnational nature of Anglophone literature today and its relationship to the globalization of Western culture.