Download or read book The Decisive Moment written by Jonah Lehrer and published by Canongate Books. This book was released on 2010 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.

Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.

Download or read book The Godwulf Manuscript written by Robert B. Parker and published by Dell. This book was released on 2009-09-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author of the Spenser series of crime thrillers—Book 1 in the series “The toughest, funniest, wisest, private eye in the field these days.”—Houston Chronicle Spenser earned his degree in the school of hard knocks, so he is ready when a Boston university hires him to recover a rare, stolen manuscript. He is hardly surpised that his only clue is a radical student with four bullets in his chest. The cops are ready to throw the book at the pretty blond coed whose prints are all over the murder weapon but Spenser knows there are no easy answers. He tackles some very heavy homework and knows that if he doesn't finish his assignment soon, he could end up marked “D”—for dead.

Download or read book Decisions for a Decade written by Edward Moore Kennedy and published by . This book was released on 1968 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proust Was a Neuroscientist written by Jonah Lehrer and published by HMH. This book was released on 2008-09-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times–bestselling author provides an “entertaining” look at how artists enlighten us about the workings of the brain (New York magazine). In this book, the author of How We Decide and Imagine: How Creativity Works “writes skillfully and coherently about both art and science”—and about the connections between the two (Entertainment Weekly). In this technology-driven age, it’s tempting to believe that science can solve every mystery. After all, it’s cured countless diseases and sent humans into space. But as Jonah Lehrer explains, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first. Taking a group of artists—a painter, a poet, a chef, a composer, and a handful of novelists—Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain’s malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language—a full half-century before the work of Noam Chomsky and other linguists. More broadly, Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both to brilliant effect. “His book marks the arrival of an important new thinker . . . Wise and fresh.” —Los Angeles Times

Download or read book 100 Years of Motoring written by and published by Ammonite Press. This book was released on 2009 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating visual exploration of motoring in Britain. Motoring in Britain began the century as a minority pursuit of the rich and eccentric: here the reader can see the story unfold until 33 million vehicles travel on British roads, dominating all of our daily lives. Motor sport from the makeshift, oily days of pre-war Brooklands to the high tech professionalism of today's Formula One, traffic from the empty roads of the past to contemporary motorway congestion, family holidays in Austins and Fords, even just driving to work: our memories are filled with motoring and the pictures in this book will prompt many a reminiscence.

Download or read book Vitreous Microsurgery written by Steve Charles and published by Lippincott Williams & Wilkins. This book was released on 2012-03-28 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a pioneering leader in the development of vitreoretinal surgical techniques and instruments, Vitreous Microsurgery is a comprehensive how-to guide to all vitreoretinal procedures. This thoroughly updated Fifth Edition describes many new techniques and refinements of established procedures. More than 170 three-dimensional full-color illustrations—many by the Charles Retina Institute's resident medical artist, Byron Wood—enable surgeons to clearly visualize the techniques. This edition has new chapters on the Constellation vitrectomy system, uveitis, retinal complications of permanent keratoprosthesis, and anti-VEGF therapy and completely rewritten chapters on anesthesia and on retinopathy of prematurity. All illustrations have been updated, the majority to a 25-gauge approach instead of 20-gauge, and many new illustrations have been added. Many techniques and parameters unique to 25-gauge sutureless vitrectomy are discussed in detail. A companion website offers the fully searchable text and an image bank.

Download or read book The Brass Ring written by Bill Mauldin and published by W W Norton & Company Incorporated. This book was released on 1971 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bill Mauldin, American most widely read editorial cartoonist, writes of his survival of a broken home, being jailed at fifteen, infuriating General Patton with his satire during W.W. II, and being wounded.

Download or read book Looking for Spinoza written by Antonio R. Damasio and published by Houghton Mifflin Harcourt. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Download or read book Answers to Gospel Questions written by Ronald T. Smith and published by Shadow Mountain. This book was released on 1957 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Answers provided by Joseph Fielding Smith, 10th President of the LDS Church, to the questions of readers, in a monthly page of The Improvement Era, under the continuing title "Your Question." Supplemented by material gathered from the files and personal correspondence of President Smith.

Download or read book Be Not Troubled written by Ronald A. Rasband and published by . This book was released on 2020-11-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fresh from the Farm 6pk written by Rigby and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: