Download or read book Status Update written by Alice E. Marwick and published by Yale University Press. This book was released on 2013-11-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Download or read book MicroFamous written by Matt Johnson and published by . This book was released on 2020-01-20 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Right now, there is a group of people running a simple, profitable business without being glued to their phone. What's their secret? They have become famously influential to the right people. And so can you.This book gives you a new strategy to attract an audience, build influence and create ideal clients - systematically.So you can teach, train and lead people while growing a business you love.

Download or read book The Like Economy written by Brian Carter and published by Que Publishing. This book was released on 2013-07-29 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies! Brian Carter’s complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their online sales and profits. Now, he’s completely updated it to reflect new Facebook features and tools, share all-new examples and experiences, and deliver actionable new insights about Facebook’s users...your customers! Carter focuses on techniques proven to pay off and steers you away from expensive techniques that no longer work. You’ll discover today’s best ways to attract more prospects at lower cost, convert more of them into profitable buyers, repel “brand-bashers,” and attract fans who’ll help you sell. This is a book for doers, not talkers: entrepreneurs and marketers who want results, fast! • Compare Facebook’s five routes to profit, and choose your best strategies • Craft a Facebook program that reflects your unique offerings and customers • Avoid eight key mistakes that kill Facebook profitability • Continuously optimize your presence to reflect your experience and performance • Sell the dream: Go beyond benefits to arouse your fans’ desires • Attract super-affordable, targeted visitors and fans with Facebook ads • Deepen engagement by applying new insights about Facebook users • Improve branding, positioning, and customer service along with revenue • Master 13 proven influence tactics for transforming casual visitors into buyers • Employ time-tested sales tactics, including testimonials and upselling • Build a community you can translate into profits • Create a cost-effective B2B marketing program that works

Download or read book Spotting the Trend An Entrepreneur s Success Story written by Jenny Chang and published by Lulu.com. This book was released on 2015-06-23 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Jenny Chang teamed up with her husband and sister to start an Internet security company, she struggled with juggling a new business, family life, and the demands of traveling. But Trend Micro, Inc.- founded in 1988 with $5,000 in seed money-grew into a Nikkei 225 company making more than $1 billion per year in revenue and with operations in more than twenty countries. In this business book/memoir, she looks back at how she and her partners capitalized on the global threat of cyber-crime, turning a fledgling company into an amazing growth story. Chang does much more than just revisit the company's history: She shares the story of the three founders and their vision, and she reveals all the details behind how they transformed the security industry-and their own lives-in ways they never imagined.

Download or read book Videocracy written by Kevin Allocca and published by Bloomsbury Publishing USA. This book was released on 2018-01-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, “Gangnam Style,” the “Bed Intruder” song, an ASAPscience explainer, Rebecca Black's “Friday,” or the “Evolution of Dance,” Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips.

Download or read book Reward System written by Jem Calder and published by Knopf Canada. This book was released on 2022-07-19 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Best Book of the Year by The Guardian ● Esquire ● The White Review ● NPR Jem Calder's Reward System is a set of ultra-contemporary and electrifyingly fresh fictions about a generation on the cusp, enmeshed in Zooms and lockdowns, loneliness and love. Audacious fictions for a generation wondering: What now? Julia has landed a fresh start at an up-and-coming city restaurant. "Imagine that," says her mother. "I’m imagining." Her ex-boyfriend Nick is flirting with sobriety and nobody else. Did you know that adults his age are more likely to live with their parents than with a romantic partner? Life should have started to take shape by now—but instead we’re trying on new versions of ourselves, swiping left and right, searching for a good answer to the question "What do you do?"

Download or read book Afterparty written by Daryl Gregory and published by Macmillan. This book was released on 2014-04-22 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the suicide of a seventeen-year-old Toronto street girl who used a new brain-altering drug called Numinous, Lyda Rose, one of the original scientists who developed the drug, sets out to find the other three survivors of the five who made the Numinous in a quest to set things right.

Download or read book International Academic Research Reviews in Educational Sciences II written by Dr. Mahmut Sami YIGITER and published by GLOBAL ACADEMY YAYINCILIK VE DANIŞMANLIK HİZMETLERİ SANAYİ TİCARET LİMİTED ŞİRKETİ. This book was released on 2023-07-28 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Prof. Dr. Ramón Antonio Hernández Chirinos de Jesus Published by : Global Academy Publishing House This book consists of seven chapters. In the first chapter, the measurement invariance of the Test Anxiety scale in the PISA 2015 cycle was examined by gender with 53 different country data. It was concluded that 50 countries achieved strict invariance and 3 countries achieved scalar invariance. These results show that the test anxiety scale consisting of five items provides measurement invariance according to gender in different languages and cultures, and therefore can be used with confidence. In the second chapter, In the studies conducted in Turkey, depression, anxiety, CAD, somatization, hostility (anger and aggression) and psychoticism symptoms were investigated; Research on symptoms such as OCD, FA and PD has been found to be very limited. For this reason, more research on the effect of art therapy on mental symptoms in adolescents such as OCD, FA, PD is recommended in Turkey. Although there has been increasing interest in art therapy in Turkey in recent years, studies in this field remain limited. Studies on the effect of art therapy on the mental symptom levels of adolescents in Turkey are insufficient. It is thought that this review study will provide facilitating findings for mental health professionals in examining the effect of art therapy on the mental symptoms of adolescents. In the third chapter, critically examines the theme of female individuation as portrayed in Virginia Woolf’s novel To the Lighthouse and Sylvia Plath’s The Bell Jar. Using a careful analysis of these literary works, this chapter argues that Woolf and Plath use their female characters to address the daunting challenges women face in their search for a separate identity within a patriarchal society. Both Mrs. Ramsay in To the Lighthouse and Esther Greenwood in The Bell Jar struggle with the arduous task of self-definition amid societal expectations deeply rooted in traditional gender roles. By closely examining these characters’ paths to self-assertion, this chapter illuminates the complicated and multi-layered process of female individuation within a patriarchal framework. The deliberate selection of two works for this study has provided valuable insight into the issue of gender stereotypes and their impact on characters. Esther Greenwood in The Bell Jar demonstrates a deep awareness of the societal expectations and gender stereotypes imposed upon her. Her persistent efforts to challenge these norms are met with repeated setbacks that resemble the experience of hitting a metaphorical glass ceiling. In the fourth chapter, the authors attempt to analyze the strategy by using the Theory of Regime Effectiveness and the Concept of Humanitarian Strategy which specifically focuses on two dimensions. This research uses a qualitative approach and focuses on descriptive research. The research is also focused on 2019-2020 as the year of implementation of the Women's Protection and Empowerment policy. The fifth chapter in the context of factors such as an aging population and an increasing retirement age, the study included findings that various policies and incentives should be implemented to encourage the participation of older workers in the labor force. It also details how to provide continuing education and skills development opportunities, keep an ageing workforce in employment and be competitive. In the sixth chapter it is emphasized that sharing is an issue that parents should be aware of. When sharing content about children, the importance of protecting their privacy and safety is explained. In the seventh chapter, Research on "Material Design and the Use of Material in Social Studies History Teaching" is included. It has been explained that grounding research on learning and teaching processes with a theory will provide great benefits in teaching by improving the scientific aspect of that work. It has been mentioned that the subjects of the history of social studies consist mostly of verbal information and that the strengthening of memory is useful in the teaching of the history of social studies. This book has been prepared for academics, researchers, doctoral students and policy makers working in the field of education.

Download or read book Academic Research Reviews in Social Human and Administrative Sciences II written by Juliane Flores PEDRUSSI and published by GLOBAL ACADEMY YAYINCILIK VE DANIŞMANLIK HİZMETLERİ SANAYİ TİCARET LİMİTED ŞİRKETİ. This book was released on 2023-06-28 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Editör: Dr. Maria Emilia Camargo Cite this book APA Camargo, M. E. (2023). Academic Research & Reviews in Social, Human and Administrative Sciences-II-. Ankara, Türkiye: Global Academy Publishing House. https://dx.doi.org/10.59740/academy.18 About this book Perface This book consists of nine chapters. In the first chapter aims to analyze the influence of the prospect theory and the framing effect, as well as its relationship with generations X, Y and Z, on the attitude of college students regarding investment decision making. In the second chapter of the book, the concept of metaphor is examined; The basic functions, classification, application areas and educational use of metaphors are mentioned. In addition, the concept of student and student metaphors are also examined. In the third chapter, the Pygmalion effect of instructional leadership behaviors of school administrators on students is discussed. Again, in this chapter, before explaining the development of the concept of instructional leadership, definitions, approaches, dimensions of instructional leadership and its reflections in educational organizations, the relationship between the concept and management and leadership, what is the Pygmalion effect, other concepts that may be similar and related to the Pygmalion effect, and the reflections in education are discussed and the relationship between instructional leadership and the Pygmalion effect The relationship is discussed. In the fourth part of the book, "Assumptions, Tests and Comparative Criteria in Qualitative Preference Models" are examined. In the fifth chapter, there is research in the context of "Society's Welfare or Party's Welfare (Analysis of Government Policy Assistance in Indonesia)". In the sixth chapter, there is research in the context of Eastern Direction of External Europeanization: Conceptual Foundations and Stages of Development In the seventh chapter focused on the theory of corporate governance in the private sector, collecting these experiences, where the various governments promulgated regulations on corporate governance for their companies, private or public, where the emphasis will be on the application of the concepts of corporate governance of private companies, in addition to the OECD guidelines, what is remarkable about these standards is adding the relevant transparency and anti-corruption tools, so that these instructions do not remain a decalogue of good intentions to be applied. In the eighth chapter sought to conceptualise the broad concepts of external business environment and MSMEs performance, through a review of extant literature. The study extensively discussed the concepts of micro, small and medium enterprise as well as business environment. This includes: economic, political, socio-cultural and technological, among others. The study concentrated on a thorough evaluation of the body of existing research on the topic. This was done to make the major ideas clearer and to suggest some potential future study topics. The results of the existing literature showed a variety of findings and conclusions. Studies on the effect of the external business environment on the performance of MSMEs in Sub-Saharan Africa have used a variety of factors. In the ninth chapter (last chapter), researches are included in the context of "Analyzing Teachers' Views Regarding School Administrators' Social Justice Leadership Implementations". This book has been prepared for academics, researchers, doctoral students and policy makers working in the field of social, human and administrative sciences. Foreword Academic Research & Reviews in Social, Human and Administrative Sciences-II- is a thought-provoking book that provides valuable insights into contemporary issues facing social, human and administrative sciences academics, researchers, doctoral students, and teachers and policymakers. The main themes of the book are: “Prospect Theory and the Analysis of the Framing Effect in the Investment Decision-Making Process and its Relationship with Generations X, Y And Z: Exploratory Study with College Students”, “Student Metaphors”, “Pygmalion Effect of School Principals' Instructional Leadership Behaviors on Students”, “Assumptions, Tests and Comparative Criteria in Qualitative Preference Models”, “Society’s Welfare or Party’s Welfare (Analysis Of Government Policy Assistance in Indonesia)”, “Eastern Direction of External Europeanization: Conceptual Foundations and Stages of Development”, “Transparency and Anti -Corruption Tools for Corporate Governments”, “External Business Environment and Small Business Performance in Sub-Saharan Africa: A Conceptual Review”, “Analyzing Teachers’ Views Regarding School Administrators’ Social Justice Leadership Implementations”. The authors of this book present a wealth of literature and research that will contribute to an understanding of the role of decision-makers and international organizations in the field of this area in promoting growth and development. The book is an excellent resource for anyone interested in learning about the most recent trends and emerging issues in the academic research & reviews in social, human and administrative sciences. Prof. Dr. Beatriz Lucia Salvador Bizotto Centro Universitário Unifacvest/ Brazil

Download or read book Bloggerati Twitterati written by Mary Cross and published by Bloomsbury Publishing USA. This book was released on 2011-06-07 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: As timely as the latest tweet, this book tracks the digital revolution as a paradigm shift that is transforming popular culture in as yet unforeseen ways. Bloggerati, Twitterati: How Blogs and Twitter Are Transforming Popular Culture explores the ongoing digital revolution and examines the way it is changing—and will change—the way people live and communicate. Starting from the proposition that the Internet is now the center of popular culture, the book offers descriptions of blogs and Twitter and the online behavior they foster. It looks at the demographics of users and the impact of the Internet on knowledge, thinking, writing, politics, and journalism. A primary focus is on the way blogs and tweets are opening up communication to the people, free from gatekeepers and sanctioned rhetoric. The other side of the coin is the online hijacking of the news and its potential for spreading misinformation and fomenting polarization, topics that are analyzed even as the situation continues to evolve. Finally, the book gathers predictions from cultural critics about the future of digital popular culture and makes a few predictions of its own.

Download or read book A written by and published by . This book was released on 1989 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Journalism and Celebrity written by Bethany Usher and published by Routledge. This book was released on 2020-10-18 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book traces the development of journalism and celebrity and their relationship to and influence on political and social spheres from the beginnings of capitalist democracy in the 18th century to the present day. Journalism and Celebrity provides the first account of its kind, revealing the people, places, platforms, and production practices that created celebrity journalism culture, following its origins in the London-based press to its reinvention by the American mass media. Through a transdisciplinary approach to theory and method, this book argues that those who place celebrity in binary to what journalism should be often miss the importance of their mutual dependency in making our societies what they are. Including historical and contemporary case studies from the UK and US, this book is excellent reading for journalism, communication, media studies, and history students, as well as scholars in the fields of journalism, celebrity, cultural studies and political communication.

Download or read book Demopathy and the Democratic Malaise written by Di Gregorio, Luigi and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book presents original concepts to characterize the current crisis of democracy. Offering a comparative study of original electoral data and analysis of contemporary trends, models and theoretical frameworks, Luigi Di Gregorio argues that democracy is affected by ‘demopathy’; it is sick and is in need of therapy.

Download or read book Bloggers Boot Camp written by Charlie White and published by CRC Press. This book was released on 2014-04-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone can build a blog. It’s quite easy. The difficult part is keeping it relevant, technically sound, and popular. Bloggers Boot Camp shows you how to blog for success. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with an audience. It provides information on all the right tools for the blog, and it offers best ways to promote your blog and content for maximum success and a profitable life. Though rules in creating compelling content haven’t really changed, ways in which the world blogs has since the last edition. The authors have learned a lot about social media since writing the previous edition’s manuscript. They understand and know how social media can make or break a blog. Microblogging is a new trend brought on by the wide utilization of social media. To that same end, networking with other bloggers and content creators on the web is another form of building one’s blog and one’s reputation as a writer.

Download or read book Berkeley Noir written by Jim Nisbet and published by Akashic Books. This book was released on 2020-05-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sixteen storytellers shed light on the darkness that lurks in the California city in this fun collection of crime tales. Akashic Books continues its award-winning series of original noir anthologies, launched in 2004 with Brooklyn Noir. Each book comprises all-new stories, each one set in a distinct neighborhood or location within the respective city. With stories by: Barry Gifford, Jim Nisbet, Lexi Pandell, Lucy Jane Bledsoe, Mara Faye Lethem, Thomas Burchfield, Shanthi Sekaran, Nick Mamatas, Kimn Neilson, Jason S. Ridler, Susan Dunlap, J.M. Curet, Summer Brenner, Michael David Lukas, Aya de León, and Owen Hill. Praise for Berkeley Noir “Each story evokes the dark side of a Berkeley neighborhood and pays tribute both to the city's history as a haven for outcasts and as a literary metropolis. If you race through it, consider picking up San Francisco Noir and Oakland Noir.” —Diablo Magazine, a Top Ticket choice “In “Lucky Day,” Thomas Burchfield reveals the evil that can come when a well-meaning aide breaks his boss’s cardinal rule never to allow patrons into the library early. A worried mom from Holloway wangles her son a prized place in the Berkeley school district in Aya de León’s “Frederick Douglass Elementary.” . . . . J.M. Curet’s “Wifebeater Tank Top,” the tale with the firmest criminal pedigree, is the most violent, but its poetic language and come-from-nowhere ending make it the best.” —Kirkus Reviews “The 16 stories set in Berkeley, Calif., in this above average Akashic noir anthology offer little actual noir but a heaping helping of crime, with almost every entry featuring at least a murder or kidnapping . . . . Readers will be glad that many of these tales are fun in a way that traditional noir isn’t.” —Publishers Weekly

Download or read book The Work and Play of the Mind in the Information Age written by Phillip Kalantzis-Cope and published by Springer. This book was released on 2017-09-23 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells a series of living stories about a domain of social activity, “the work and play of the mind,” in a particular historical epoch: the “information age.” The stories concern political processes and movements as varied as the World Trade Organization’s Trade-Related Aspects of Intellectual Property Rights, China’s Great Firewall, practices of image sharing in social media, Occupy Wall Street, The Arab Spring, The Alt-Right, and the use of geographical indications by indigenous peoples and farmers to defend their lifestyles. In its theoretical analysis, the book illuminates four alternative political agendas for the work and play of the mind. These four “propertyscapes” represent competing visions for social life, framing projects for collective political action that are at times competing, at times overlapping. The author prompts us to consider whose property is the work and play of the mind, as well as addressing larger questions regarding the framing of political space, the kinds of political communities we may need for the future, and the changing place of the work and play of the mind within these social imaginaries. The book will be of interest to students and scholars across a range of disciplines including media and communications, arts and design, law, politics and interdisciplinary social sciences.