Download or read book Michelin Man written by Olivier Darmon and published by Motorbooks International. This book was released on 1998 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subtitled: 100 Years of Bibendum. This graphic volume celebrates the life and work of one of the world's most universally recognized and brilliant marketing figures. Throughout this century Bibendum's images have conveyed the message of a firm that has successfully branched out beyond the tire business into all sectors of the travel industry, from maps and travel guides to the creation of road signs and the numbering of highways, as seen here in lavishly illustrated sketches, artwork and photographs from the Michelin Tyre Company's archives. Only available through Classic Motorbooks. Hdbd., 9 3/4" x 12 1/2", 144 pgs., 100+ b&w ill., 100+ color.
Download or read book The Michelin Men written by Herbert R. Lottman and published by Bloomsbury Publishing. This book was released on 2003-10-23 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.
Download or read book The Michelin Man s First Hundred Years written by Olivier Darmon and published by . This book was released on 1997 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Michelin written by Stephen L. Harp and published by JHU Press. This book was released on 2001-12-14 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Download or read book State Bird Provisions written by Stuart Brioza and published by Ten Speed Press. This book was released on 2017-10-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist for the 2018 James Beard Foundation Book Awards for "Restaurant and Professional" category The debut cookbook from one of the country's most celebrated and pioneering restaurants, Michelin-starred State Bird Provisions in San Francisco. Few restaurants have taken the nation by storm in the way that State Bird Provisions has. Inspired by their years catering parties, chefs Stuart Brioza and Nicole Krasinski use dim sum style carts to offer guests small but finely crafted dishes ranging from Potato Chips with Crème Fraiche and Cured Trout Roe, to Black Butter-Balsamic Figs with Wagon Wheel Cheese Fondue, to their famous savory pancakes (such as Chanterelle Pancakes with Lardo and Maple Vinegar), along with a menu of more substantial dishes such as their signature fried quail with stewed onions. Their singular and original approach to cooking, which expertly blends seemingly disparate influences, flavors, and textures, is a style that has influenced other restaurants throughout the country and is beloved by diners, chefs, and critics alike. In the debut cookbook from this acclaimed restaurant, Brioza and Krasinski share recipes for their most popular dishes along with stunning photography, and inspire readers to craft an unforgettable meal of textures, temperatures, aromas, and colors that excite all of the senses.
Download or read book Pattern Recognition written by William Gibson and published by Penguin UK. This book was released on 2004-06-24 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Part-detective story, part-cultural snapshot . . . all bound by Gibson's pin-sharp prose' Arena -------------- THE FIRST NOVEL IN THE BLUE ANT TRILIOGY - READ ZERO HISTORY AND SPOOK COUNTRY FOR MORE Cayce Pollard has a new job. She's been offered a special project: track down the makers of an addictive online film that's lighting up the internet. Hunting the source will take her to Tokyo and Moscow and put her in the sights of Japanese hackers and Russian Mafia. She's up against those who want to control the film, to own it - who figure breaking the law is just another business strategy. The kind of people who relish turning the hunter into the hunted . . . A gripping spy thriller by William Gibson, bestselling author of Neuromancer. Part prophesy, part satire, Pattern Recognition skewers the absurdity of modern life with the lightest and most engaging of touches. Readers of Neal Stephenson, Ray Bradbury and Iain M. Banks won't be able to put this book down. -------------- 'Fast, witty and cleverly politicized' Guardian 'A big novel, full of bold ideas . . . races along like an expert thriller' GQ 'Dangerously hip. Its dialogue and characterization will amaze you. A wonderfully detailed, reckless journey of espionage and lies' USA Today 'A compelling, humane story with a sympathetic heroine searching for meaning and consolation in a post-everything world' Daily Telegraph 'Electric, profound. Gibson's descriptions of Tokyo, Russia and London are surreally spot-on' Financial Times
Download or read book Knowledge Stew written by Daniel Ganninger and published by Createspace Independent Publishing Platform. This book was released on 2016-05-27 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to learn something new? The 2nd volume in the Knowledge Stew Guide series continues the quest to find the most interesting facts in the world. Take a journey through topics that range from science, history, and geography to food, entertainment, and business and learn the facts behind the facts. Discover things you might not have known about the moon, or why we're taller in the morning and shorter at night. Find out about a strange amusement park, a secret vault at Mt. Rushmore, or the world's most expensive coffee. These things, plus plenty more, are waiting for your brain to take them in. Just don't forget your spoon. For even more facts, check out Volume 1 of Knowledge Stew: The Guide to the Most Interesting Facts in the World.
Download or read book Work Clean written by Dan Charnas and published by Rodale. This book was released on 2016-05-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first organizational book inspired by the culinary world, taking mise-en-place outside the kitchen. Every day, chefs across the globe churn out enormous amounts of high-quality work with efficiency using a system called mise-en-place--a French culinary term that means “putting in place” and signifies an entire lifestyle of readiness and engagement. In Work Clean, Dan Charnas reveals how to apply mise-en-place outside the kitchen, in any kind of work. Culled from dozens of interviews with culinary professionals and executives, including world-renowned chefs like Thomas Keller and Alfred Portale, this essential guide offers a simple system to focus your actions and accomplish your work. Charnas spells out the 10 major principles of mise-en-place for chefs and non chefs alike: (1) planning is prime; (2) arranging spaces and perfecting movements; (3) cleaning as you go; (4) making first moves; (5) finishing actions; (6) slowing down to speed up; (7) call and callback; (8) open ears and eyes; (9) inspect and correct; (10) total utilization. This journey into the world of chefs and cooks shows you how each principle works in the kitchen, office, home, and virtually any other setting.
Download or read book Spider man written by David Michelinie and published by Marvel Comics Group. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition collects what was, at that time, the highest-selling comic book being published--the second volume of Spider-Man stories by Todd McFarlane, whose modern style redefined how a generation saw the web-slinger.
Download or read book The Devil s Milk written by John Tully and published by NYU Press. This book was released on 2011-02-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the modern world told through the multiple lives of rubber Capital, as Marx once wrote, comes into the world “dripping from head to foot, from every pore, with blood and dirt.” He might well have been describing the long, grim history of rubber. From the early stages of primitive accumulation to the heights of the industrial revolution and beyond, rubber is one of a handful of commodities that has played a crucial role in shaping the modern world, and yet, as John Tully shows in this remarkable book, laboring people around the globe have every reason to regard it as “the devil’s milk.” All the advancements made possible by rubber—industrial machinery, telegraph technology, medical equipment, countless consumer goods—have occurred against a backdrop of seemingly endless exploitation, conquest, slavery, and war. But Tully is quick to remind us that the vast terrain of rubber production has always been a site of struggle, and that the oppressed who toil closest to “the devil’s milk” in all its forms have never accepted their immiseration without a fight. This book, the product of exhaustive scholarship carried out in many countries and several continents, is destined to become a classic. Tully tells the story of humanity’s long encounter with rubber in a kaleidoscopic narrative that regards little as outside its range without losing sight of the commodity in question. With the skill of a master historian and the elegance of a novelist, he presents what amounts to a history of the modern world told through the multiple lives of rubber.
Download or read book Meet Mr Product written by Warren Dotz and published by Chronicle Books. This book was released on 2003-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Jolly Green Giant to the cute little Morton Salt Girl, this book is a vibrantly colorful tribute to pop-culture icons over the decades. 500 color images.
Download or read book Virtuous Leadership written by Alexandre Havard and published by Scepter Publishers. This book was released on 2017-03-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the lives of some of the greatest political, intellectual and religious leaders of modern times, and the author’s personal experience, Virtuous Leadership demonstrates that leadership and virtue are not only compatible, they are actually synonymous. Virtuous Leadership defines each of the classical human virtues most essential to leadership – magnanimity, humility, prudence, courage, self-control and justice. It demonstrates how these virtues promote personal transformation and the attainment of self-fulfillment. It also considers the Christian supernatural virtues of faith, hope and charity without which no study of leadership can be complete. The book’s final section, Towards Victory, offers a methodology for the achievement of interior growth tailored to the needs of busy, professional people intent on imbuing their lives with a transcendent purpose. Thus, the aim of Virtuous Leadership is ultimately practical. It is meant to be your guidebook in the quest for excellence.
Download or read book Undisruptable written by Ian Whitworth and published by Penguin Group Australia. This book was released on 2021-06-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Whitworth built national companies from nothing. Coronavirus hammered some of them flat. Yet he’s fine with that. Because when the chaos is swirling and shit is getting real, there’s opportunity. Now is the time to put yourself in control – where no boss or virus can take you down. So many talented people want to give it a shot, yet they’re held back by the big business myths. But success is simpler than your crusty CEO wants you to think. Ian built his businesses on simple rules, Year 6 maths, basic decency and no jargon. It generated profits that made the bank people say: ‘We’ve never seen anything like this before.’ Ian’s advice is so readable that many of his readers have no interest in commerce, they just like his dry humour and guidance on living a better life. He takes you step-by-step through the whole entrepreneur experience, from the day you open the doors through to when you pay others to run the place for you. There are 60 short and often surprising chapters in the trademark style of his popular 'Motivation for Sceptics' blog, from ‘Your Success Goals Are Built on Lies’ to ‘Business Whack-A-Mole Skills’ and ‘Remote Work Sucks Unless You're Old’. Whether you’re running your own business, leading someone else’s or freelancing, Undisruptable is the only handbook you need. And one you’ll actually enjoy reading to the end.
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Download or read book The Pasta Man written by Mateo Zielonka and published by Hardie Grant Publishing. This book was released on 2021-06-10 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pasta Man, Mateo Zielonka, makes the most spectacular, original pasta you’ve ever seen. Striped, spotted, red and green and black, and every shape imaginable, Mateo’s pasta is a carb-lover’s dream. Now in The Pasta Man, Mateo reveals for the first time how you too can make his beautiful creations. Starting with classic golden dough, and with “how to” sections guiding you through every shape and effect, from spots and stripes (using all-natural ingredients), lasagne sheets and pappardelle, ravioli pillows, tortellini and other glorious filled pastas, he then offers 40 recipes for delicious sauces and suppers in which to showcase your delicately crafted pasta. Illustrated with beautiful photography and clear step-by-step instructions, whether you’re a pasta beginner or enthusiast, let yourself be guided by a master and make your own pasta a work of art.
Download or read book The Automobile Journal written by and published by . This book was released on 1918 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt:
