Download or read book Methods of Experimentation in Radio Research and Correlates of Effective Radio Advertising written by Merle Scheffel Pierce and published by . This book was released on 1958 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Technical Abstract Bulletin written by and published by . This book was released on with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1970 with total page 1180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book U S Government Research Reports written by and published by . This book was released on 1963 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Government wide Index to Federal Research Development Reports written by and published by . This book was released on 1967 with total page 1234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1995 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lists citations with abstracts for aerospace related reports obtained from world wide sources and announces documents that have recently been entered into the NASA Scientific and Technical Information Database.
Download or read book Radio Service Bulletin written by United States. Dept. of Commerce. Radio Division and published by . This book was released on 1926 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Future Radio Programming Strategies written by David MacFarland and published by Routledge. This book was released on 2013-10-18 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in regard to entertainment programming -- a set of beliefs that may or may not be right, true, or forever, but that might at least provide a basis for developing programming strategies. This second edition of Future Radio Programming Strategies seeks to answer the question: "What do listeners really want from radio?" Some of the answers are derived from "users-and-gratifications" research in the mass media. Instead of focusing on what mass media do to people, the users-and-gratifications perspective seeks to discover what people do with mass media. The functionalist viewpoint of such research basically says that a medium is best defined by how people use it. Having looked at some of the audience research that comes from sources other than the standard ratings companies, the book then goes on to demonstrate new ways that formats, production procedures, and announcing styles can meet audience needs and desires. Although the volume concludes with several original methods for selecting and presenting airplay music based on the audience's moods and emotional needs, it does not insist upon a singular, formulaic approach for constructing or modifying a music format. Instead, it attempts to involve the reader in thinking through the process of format development. Two audio tapes are also available for use with the book. The tapes contain nearly 3 hours of important, detailed information and provocative points from the book. Exclusive audio examples include: * the sense of acoustic space in music; * hi-fi versus lo-fi listening environments; * subjective perception of the announcer's distance from the listener; * audio editing rates; * comparison of luxury versus inexpensive car listening experiences; and * the components of emotions that are expressed vocally. The tapes also include new sections about the threats to traditional radio from specialized digital audio services, competition for the listener's attention from computer-based media, and additional proof of how music can be chosen on the basis of listeners' emotional reactions and mood needs.
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1959 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Broadcasting Yearbook written by and published by . This book was released on 1941 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book U S Government Research Reports written by and published by . This book was released on 1963 with total page 1322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book U S Government Research and Development Reports written by and published by . This book was released on 1965 with total page 1776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Index to American Doctoral Dissertations written by and published by . This book was released on 1958 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book U S Government Research Development Reports written by and published by . This book was released on 1970 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annual Report of the Commissioner of Education written by United States. Office of Education and published by . This book was released on 1927 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
