Download or read book The Message Matters written by Lynn Vavreck and published by Princeton University Press. This book was released on 2009-07-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Download or read book The Message Matters written by Lynn Vavreck and published by Princeton University Press. This book was released on 2009-07-06 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do.
Download or read book Your Message Matters written by Jonathan Milligan and published by Baker Books. This book was released on 2020-10-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.
Download or read book Message Matters written by Rebecca K. Leet and published by Turner Publishing Company. This book was released on 2007-08-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: 1. Clarify the action you want, 2. Pinpoint who you want to take action, 3. Discover what your audience wants, hopes for, and desires, 4. Find the shared desires between your organization and your audience, 5. Convey your message effectively. The ideas and approach in Message Matters build on the authors years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action. For more about the author, Rebecca K. Leet, visit: www.leetassociates.com.
Download or read book Message Matters written by Rebecca K. Leet and published by . This book was released on 2007 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audience's desires so they take the action you want. Message Matters gives you a simple framework for making strategic decisions and guides you through five steps to produce a powerful, activating message. You'll learn how to: Clarify the action you want Pinpoint who you want to take action Discover what your audience wants, hopes for, and desires Find the shared desires between your organization and your audience Convey your message effectively The ideas and approach in Message Matters build on the author's years of work across the spectrum of professional communications and management and address the everyday challenges facing todays organizations. Examples and a case study bring key points to life. Examples from more than a dozen associations, nonprofit organizations, foundations, and government agencies show how they have advanced their causes by using the framework in this book. A special chapter brings the theory and process to life in a case study showing how an organization used strategic messages to build a nationwide movement to change the paradigm for preventing child abuse. Whether you want people to fund you, participate in your programs, vote your way, quote you, collaborate with you, or volunteer for you, moving people to action is essential to achieving your mission. Compelling communications is the starting point. Use Message Matters and start connecting to people in a way that moves them to action.
Download or read book What We Say Matters written by Judith Hanson Lasater and published by Shambhala Publications. This book was released on 2022-08-09 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from Buddhist and yogic precepts, this practical guide offers tools for becoming a better, more compassionate communicator at home, at work, and in the world Have you ever tried to tell someone what you want only to feel misunderstood and frustrated? Or hesitated to ask for what you needed because you didn't want to burden the other person? Or been stuck in blame or anger that wouldn't go away? Judith and Ike Lasater, long-term students of yoga and Buddhism, experienced dilemmas like these, too. Even though they had studied the yoga principle of satya (truth) and the Buddhist precept of right speech, it was not until they began practicing Marshall Rosenberg's techniques of Nonviolent Communication (NVC) that they understood how to live satya and right speech. In What We Say Matters, Judith and Ike describe their journey through NVC and how speech becomes a spiritual practice based on giving and receiving with compassion—everywhere, all the time—whether at home, at work, or in the world. Their writing is deeply personal, punctuated by their recounts of trial and error, success and failure, laughter and challenge—even in writing this book! They guide you through an introduction to NVC with clear explanations, poignant examples, suggested exercises, and helpful resources. With practice, you'll learn new ways to: • Extend empathy to yourself and others • Distinguish between feelings and needs • Make requests rather than demands • Choose connection over conflict • Create mutually satisfying outcomes
Download or read book Everybody Matters written by Bob Chapman and published by Portfolio. This book was released on 2015-10-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Bob Chapman, CEO of the $1.7 billion manufacturing company Barry-Wehmiller, is on a mission to change the way businesses treat their employees.” – Inc. Magazine Starting in 1997, Bob Chapman and Barry-Wehmiller have pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions, to be moved around, "managed" with carrots and sticks, or discarded at will. Instead, Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That’s not a cliché on a mission statement; it’s the bedrock of the company’s success. During tough times a family pulls together, makes sacrifices together, and endures short-term pain together. If a parent loses his or her job, a family doesn’t lay off one of the kids. That’s the approach Barry-Wehmiller took when the Great Recession caused revenue to plunge for more than a year. Instead of mass layoffs, they found creative and caring ways to cut costs, such as asking team members to take a month of unpaid leave. As a result, Barry-Wehmiller emerged from the downturn with higher employee morale than ever before. It’s natural to be skeptical when you first hear about this approach. Every time Barry-Wehmiller acquires a company that relied on traditional management practices, the new team members are skeptical too. But they soon learn what it’s like to work at an exceptional workplace where the goal is for everyone to feel trusted and cared for—and where it’s expected that they will justify that trust by caring for each other and putting the common good first. Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs, dehumanizing rules, and hypercompetitive cultures. Once you stop treating people like functions or costs, disengaged workers begin to share their gifts and talents toward a shared future. Uninspired workers stop feeling that their jobs have no meaning. Frustrated workers stop taking their bad days out on their spouses and kids. And everyone stops counting the minutes until it’s time to go home. This book chronicles Chapman’s journey to find his true calling, going behind the scenes as his team tackles real-world challenges with caring, empathy, and inspiration. It also provides clear steps to transform your own workplace, whether you lead two people or two hundred thousand. While the Barry-Wehmiller way isn’t easy, it is simple. As the authors put it: "Everyone wants to do better. Trust them. Leaders are everywhere. Find them. People achieve good things, big and small, every day. Celebrate them. Some people wish things were different. Listen to them. Everybody matters. Show them."
Download or read book Truth that Matters written by Keavin Hayden and published by TEACH Services, Inc.. This book was released on 2002 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Keavin Hayden spotlights essential spiritual truths that everyone needs to know, but few take the time to discover for themselves. Truth about the spiritual powers that influence our lives. Truth about the future of our world. Truth that can help you make important decisions.
Download or read book Difference Matters written by Brenda J. Allen and published by Waveland Press. This book was released on 2010-07-19 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allens proven ability and flare for presenting complex and oftentimes sensitive topics in nonthreatening ways carry over in the latest edition of Difference Matters. Her down-to-earth analysis of six social identity categories reveals how communication establishes and enacts identity and power dynamics. She provides historical overviews to show how perceptions of gender, race, social class, sexuality, ability, and age have varied throughout time and place. Allen clearly explains pertinent theoretical perspectives and illustrates those and other discussions with real-life experiences (many of which are her own). She also offers practical guidance for how to communicate difference more humanely. While many examples are from organizational contexts, readers from a wide range of backgrounds can relate to them and appreciate their relevance. This eye-opening, vibrant text, suitable for use in a variety of disciplines, motivates readers to think about valuing difference as a positive, enriching feature of society. Interactive elements such as Spotlights on Media, I.D. Checks, Tool Kits, and Reflection Matters questions awaken interest, awareness, and creative insights for change.
Download or read book Work Matters written by Tom Nelson and published by Crossway. This book was released on 2021-07-08 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work. For some this word represents drudgery and the mundane. For others work is an idol to be served. If you find yourself anywhere on the spectrum from workaholic to weekend warrior, it’s time to bridge the gap between Sunday worship and Monday work. Striking a balance between theological depth and practical counsel, Tom Nelson outlines God’s purposes for work in a way that helps us to make the most of our vocation and to join God in his work in the world. Discover a new perspective on work that will transform your workday and make the majority of your waking hours matter, not only now, but for eternity.
Download or read book The Message Matters written by Lynn Vavreck and published by Princeton University Press. This book was released on 2009 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
Download or read book The Middle Matters written by Lisa-Jo Baker and published by WaterBrook. This book was released on 2019-07-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of Never Unfriended opens up about midlife and what it feels like to have outgrown those teenage jeans—but finally grown into the shape of our souls. “I want to give Lisa-Jo’s book a standing ovation.”—Aarti Sequeira, chef and TV personality Do you ever wonder how you woke up one day with all the responsibilities of a grown-up who secretly enjoys buying groceries in bulk, can no longer recognize the tween celebrities on the magazines at checkout, but is still surprised when a Starbucks barista calls you “ma’am”—because your inside self is frozen in time to about twenty years ago? So does Lisa-Jo Baker. In these intimate reflections on midlife, Lisa-Jo invites us to get a good look at our middles and gives us permission to embrace them—beyond what the media, the mirror, or the magazines say. Through gutsy, beautiful storytelling, she admits out loud what most of us are thinking about marriage, parenting, the bathroom scale, and how badly we all want to buy those matching Magnolia Market mugs. Her delicious stories come from not being afraid of who she is, because Lisa-Jo knows that the middle might be the best part of the love story of life, kids, faith, doubt, marriage, failure, wonder, and the muffin top—and that these are all good things. She’s not asking you to seize the day, just to make sure you actually see it for all its wildly ordinary glory. Welcome to the middle! Praise for The Middle Matters “What a thought-provoking collection of reflections and wisdom! Through personal stories about love, loss, and life in the middle, Lisa-Jo invites us to take a long look inside our own mind’s secret nooks and crannies, which aren’t nearly as dark, scary, or ordinary as we might think.”—Layla Palmer, The Lettered Cottage blog “With captivating wit, hard-won wisdom, and breathtaking honesty, Lisa-Jo has written a love letter to the delicious middle.”—Mandy Arioto, president and CEO of MOPS International and author of Have More Fun “With Lisa-Jo’s guts as our unfettered guide, may we finally learn the sumptuous truth of our years: that a grilled cheese sandwich without the middle is just toast.”—Erin Loechner, founder of OtherGoose and author of Chasing Slow “Thank you, Lisa-Jo, for reminding women everywhere how important it is to find meaning in the midst of the confusing middle.”—Joy Prouty, artist and educator
Download or read book Today Matters written by John C. Maxwell and published by Center Street. This book was released on 2008-11-16 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us look at our days in the wrong way: We exaggerate yesterday. We overestimate tomorrow. We underestimate today. The truth is that the most important day you will ever experience is today. Today is the key to your success. Maxwell offers 12 decisions and disciplines-he calls it his daily dozen-that can be learned and mastered by any person to achieve success.
Download or read book Inside Campaigns written by William J. Feltus and published by CQ Press. This book was released on 2016-02-24 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.
Download or read book Get to the Point written by Joel Schwartzberg and published by Berrett-Koehler Publishers. This book was released on 2017-10-16 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, this book provides a novel approach that teaches you how to go from simply sharing a thought to making a difference. --
Download or read book Your Story Matters written by Leslie Leyland Fields and published by NavPress. This book was released on 2020-04-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Story Matters presents a dynamic and spiritually formative process for understanding and redeeming the past in order to live well in the present and into the future. Leslie Leyland Fields has used and taught this practical and inspiring writing process for decades, helping people from all walks of life to access memory and sift through the truth of their stories. This is not just a book for writers. Each one of us has a story, and understanding God's work in our stories is a vital part of our faith. Through the spiritual practice of writing, we can "remember" his acts among us, "declare his glory among the nations," and pass on to others what we have witnessed of God in this life: the mysterious, the tragic, the miraculous, the ordinary. With a companion video curriculum from RightNow Media, this is a "why not" book as opposed to a "how to" book. Leslie asks each of us an important question: "Why not learn to tell your story, in the context of the grander story of God?"
Download or read book Messaging Matters written by William D. Parker and published by Solution Tree. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of messaging to create a positive school culture and increase school and community collaboration. Written for school leaders, this title is divided into three parts. Each part helps readers to maximize their role as chief communicators with different stakeholders: students, teachers, and parents and community. Each chapter includes suggestions for using digital tools to enhance communication and ends with reflection questions and practical next steps. How this book will help you foster school community and improve your communication strategy: Comprehend the power of messaging and public relations in school. Gain tips for how to best use available technology tools, including online platforms, for messaging purposes. Inspect scenarios and real anecdotes that show communication strategies and messaging tactics in action in schools. Learn how to implement positive communication with parents and students from the start of the school year. Explore special strategies for communicating with challenging students or in difficult school climates. Contents: Introduction: Why Messaging Matters Chapter 1: Building a Positive Culture for Messaging Chapter 2: Cultivating a Positive Message With Teachers Chapter 3: Using Technology to Message With Teachers Chapter 4: Cultivating a Positive Message With Students Chapter 5: Using Technology to Message With Students Chapter 6: Cultivating a Positive Message With the Community, Parents, and Beyond Chapter 7: Using Technology to Message With the Community, Parents, and Beyond Epilogue References and Resources Index
