Download or read book Mercedes Benz Cars Germany Market Analysis written by Thilo Ketschau and published by GRIN Verlag. This book was released on 2013-03-14 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Economics - Other, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.

Download or read book A Comparative Analysis of Japanese and German Economic Success written by IFO Institute for Economic Research, Sakura Institute ofResearch, Japan and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to evaluate accurately economic development mechanism and to extract valuable lessons from a comparison of the economic development of Japan and that of Germany. The book covers an extensive range of economic issues: (1) macro-economic factors: capital, labor, technology; (2) macro-economic policies: financial, monetary, industrial; (3) external shocks to both economies: oil crises, exchange rate fluctuations, environmental problems; (4) development processes of major industries: steel, chemicals, and automobiles. The analyses with this systematic and comprehensive approach provide useful insights for the general reader as well as guidelines for developing countries and for Eastern European countries in transition.

Download or read book Progress in Intercalation Research written by H.W. de Jong and published by Springer Science & Business Media. This book was released on 1993-03-31 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: If a book needs a third edition, because the previous ones are sold out, one may well question whether an introduction is necessary. However, the Structure of European Industry was meant to be a flexible book, keeping it in tune with actual developments in the European Community. Some explanation is therefore required. Two new chapters on the services industry have been included, to recognize the growing importance of what is fundamentally a bundle of industries. It is also increasingly acknowledged, that the motorcar industry, for its efficiency and innovativeness, is very much dependent on the numerous suppliers, large and small, of the component parts industry. A chapter, reflecting on the strengths and weaknesses of the European car supplying industries is therefore most welcome. Finally, European competition policy, now fitted out with the Merger Control Regulation is moving more and more towards the centre of stage and the final chapter presents a survey of the ~ims and achievements of this type of policy, up till now steadfastly developed by the EC Commission. For the rest, the chapters which were already in the previous edition, have been updated and have partly been rewritten by the authors concerned. The editor is most grateful to old and new contributors for their efforts to jointly produce a book which, after 12 years, is still unique in providing a European, instead of a national focus on industries and markets.

Download or read book Marketing Management written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.

Download or read book Transition and Opportunity written by Huiyao Wang and published by Springer Nature. This book was released on 2022 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and innovation-driven. With global experience and front-line involvement in some of the most pressing economic, technological, and environmental issues of our day, leading figures in MNCs and chambers of commerce are well placed to share insights that could potentially contribute to policymaking and development strategies so that everyone can “make the most” of China’s future. This collection of essay aims to share these invaluable insights with a wider audience, offering balanced and diverse perspectives from companies and advocacy groups working on a range of issues related to China’s domestic development, international economic cooperation, and China-US competition. These insights are useful not only for the wider business community, but also for academics, policymakers, students, and anyone trying to deepen their understanding of this exciting period of “transition and opportunity,” and make the most of China’s bright future. .

Download or read book Premium Power written by Philipp G. Rosengarten and published by Palgrave Macmillan. This book was released on 2006-03-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.

Download or read book Daimler Benz in the Third Reich written by Neil Gregor and published by Yale University Press. This book was released on 1998-01-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a study of the experience of one of Germany's most important armaments manufacturers - and automotive companies - during the period of the Third Reich. The book examines how the opportunities offered by the Nazi rearmament in the 1930s led to rapid expansion and a surge in profits.

Download or read book The Made in Germany Champion Brands written by Ugesh A. Joseph and published by Routledge. This book was released on 2016-03-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Download or read book Business Administration for Students Managers written by Lawrence Mensah Akwetey and published by Trafford Publishing. This book was released on 2011 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, there has been an unprecedented increase in awareness of environmental issues by businesses around the globe. The extent to which this awareness has been created hinges significantly on the customer's perception of businesses' responses to environmental issues such as climate change, global warming, effects of business-gas-emissions on the ozone layer, etc. The growth of some businesses, and indeed the whole industrial society, has been based on the confidence reposed in human ingenuity and its ability to develop new technologies to meet human needs and, more recently, to solve the climate and environmental problems brought about by previous technological developments, particularly those used by businesses and giant industrial houses. In essence, the question that all the above brings to the fore is, should the approach of businesses to these objectives of continued and sustainable growth be at the expense of our climate or the environment? One of the primary reasons why businesses use more nuclear power plants for their energy supplies today is to combat global warming and climate change, as nuclear power is said to be relatively free of carbon emissions. Business Administration for Students & Managers covers various topics traversing eight major subject areas in Business Administration, including: - The International Business Environment - Human Resource Management - Financial Management and Marketing Management - Managing Operations and Information Communication Technology - Business Process Reengineering and Logistics Supply Chain Management This approach is intended to bring together, for the benefit of all students and managers of businesses, all the major business topics/functions under one umbrella. Business Administration for Students & Managers is intended for the first international business courses of study at both the undergraduate and the Master of Business Administration (MBA) levels. It holds the key to the efficient business or management remits of business personnel such as Chief Executive Officers, Managing Directors, General Managers, Company Secretaries and Corporate Board of Directors. Others include the functional managers of businesses or organisations such as Finance, Environmental Protection, Information Technology, Human Resource, Production, Marketing and Operations managers.

Download or read book Marketing Management written by Christie L. Nordhielm and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.

Download or read book Toyota Production System written by Y. Monden and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Just-in-time (JIT) manufacturing system is an internal system in use by its founder, Toyota Motor Corporation, but it has taken on a new look. Toyota Production System, Second Edition systematically describes the changes that have occurred to the most efficient production system in use today. Since the publication of the first edition of this book in 1983, Toyota has integrated JIT with computer integrated manufacturing technology and a strategic informa tion system. The JIT goal of producing the necessary items in the necessary quantity at the necessary time is an internal driver of production and operations management. The addition of computer integrated technology (including expert systems by artificial intelligence) and information systems technology serve to further reduce costs, increase quality, and improve lead time. The new Toyota production system considers how to adapt production schedules to the demand changes in the marketplace while satisfying the goals of low cost, high quality, and timely delivery. The first edition of this book, Toyota Production System, published in 1983, is the basis for this book. It was translated into many languages including Spanish, Russian, Italian, Japanese, etc., and has played a definite role in inspiring production management systems throughout the world.

Download or read book Automotive Management written by Jens Diehlmann and published by Walter de Gruyter. This book was released on 2013-12-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

Download or read book Guide to Automotive Connectivity and Cybersecurity written by Dietmar P.F. Möller and published by Springer. This book was released on 2019-04-03 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text/reference presents an in-depth review of the state of the art of automotive connectivity and cybersecurity with regard to trends, technologies, innovations, and applications. The text describes the challenges of the global automotive market, clearly showing where the multitude of innovative activities fit within the overall effort of cutting-edge automotive innovations, and provides an ideal framework for understanding the complexity of automotive connectivity and cybersecurity. Topics and features: discusses the automotive market, automotive research and development, and automotive electrical/electronic and software technology; examines connected cars and autonomous vehicles, and methodological approaches to cybersecurity to avoid cyber-attacks against vehicles; provides an overview on the automotive industry that introduces the trends driving the automotive industry towards smart mobility and autonomous driving; reviews automotive research and development, offering background on the complexity involved in developing new vehicle models; describes the technologies essential for the evolution of connected cars, such as cyber-physical systems and the Internet of Things; presents case studies on Car2Go and car sharing, car hailing and ridesharing, connected parking, and advanced driver assistance systems; includes review questions and exercises at the end of each chapter. The insights offered by this practical guide will be of great value to graduate students, academic researchers and professionals in industry seeking to learn about the advanced methodologies in automotive connectivity and cybersecurity.

Download or read book Encyclopedia of Renewable and Sustainable Materials written by and published by Elsevier. This book was released on 2020-01-09 with total page 4238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encyclopedia of Renewable and Sustainable Materials, Five Volume Set provides a comprehensive overview, covering research and development on all aspects of renewable, recyclable and sustainable materials. The use of renewable and sustainable materials in building construction, the automotive sector, energy, textiles and others can create markets for agricultural products and additional revenue streams for farmers, as well as significantly reduce carbon dioxide (CO2) emissions, manufacturing energy requirements, manufacturing costs and waste. This book provides researchers, students and professionals in materials science and engineering with tactics and information as they face increasingly complex challenges around the development, selection and use of construction and manufacturing materials. Covers a broad range of topics not available elsewhere in one resource Arranged thematically for ease of navigation Discusses key features on processing, use, application and the environmental benefits of renewable and sustainable materials Contains a special focus on sustainability that will lead to the reduction of carbon emissions and enhance protection of the natural environment with regard to sustainable materials

Download or read book Aluminum in America written by Quentin R. Skrabec and published by McFarland. This book was released on 2017-01-03 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of aluminum: metallurgy, engineering, global business and politics--and the advance of civilization itself. The earth's most abundant metal, aluminum remained largely inaccessible until after the Industrial Revolution. A precious commodity in 1850s, it later became a strategic resource: while steel won World War I, aluminum won World War II. A generation later, it would make space travel possible and the 1972 Pioneer spacecraft would carry a message from mankind to extraterrestrial life, engraved on an aluminum plate. Today aluminum, along with oil, is the natural resource driving geopolitics, and China has taken the lead in manufacture.

Download or read book Strategic Marketing Planning written by Colin Gilligan and published by Routledge. This book was released on 2012-05-23 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Issues discussed include: * Emarketing, strategic thinking and competitive advantage * The significance of vision and how this needs to drive the planning process * Hypercompetition and the erosion of competitive advantage * The growth and status of relationship marketing * Each chapter contains a series of expanded illustrations