EBookClubs

Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book Mega Media

    Book Details:
  • Author : Nancy Maynard
  • Publisher : Trafford Publishing
  • Release : 2000
  • ISBN : 0970129203
  • Pages : 182 pages

Download or read book Mega Media written by Nancy Maynard and published by Trafford Publishing. This book was released on 2000 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT THEY'RE SAYING ABOUT MEGA MEDIA "Every so often an author explains our culture in such an original way that from that day on we see the world around us in a new, if not clearer, light. This is especially true when the topic is the business of media, because its influence is a thread woven intricately into our daily routine. "MEGA MEDIA" is an important and a good read." Anil Padmanabhan Nieman Reports "MEGA MEDIA is must-reading for any communications executive or any citizen seriously interested in the transformation of the news business." Walter Anderson Publisher Parade Magazine "MEGA MEDIA...is an important story told in a concise, thoughtful and highly readable manner. It effectively debunks the conventional wisdom that so easily emerges from the myths about our business. For that reason alone, the book deserves to be read and discussed widely." Robert H. Giles Senior Vice President The Freedom Forum Media Studies Center "With the grace of an accomplished journalist and the experience of a newspaper owner, Nancy Maynard analyzes the forces shaping the newspaper business. Her passion for the social mission of journalism is clear, but so is her vision of economic necessity. Don't come to this volume for nostalgia or newsroom populism. Maynard knows that the future is brightest when at present one begins by facing up to the earth." Jack Fuller President/Publishing Tribune Co. "MEGA MEDIA is the best distillation of what's happening to the news businesses that I have read. I'm recommending it to people I know who are concerned about these issues - which should mean everyone in journalism." Jim Bettinger Director John S. Knight Fellowships "I can't imagine anyone lecturing about the media or the future of journalism without turning to [this] book." Jim Steele Senior Writer-at-Large Time Inc. If you feel besotted by the hoopla over what is happening to the news business these days, over how the frenetic marketplace and rampaging technology seem to be placing everything up for grabs, then here is a welcome piece of clarity and insight. Everyone from Luddites to early adopters can benefit from Nancy Maynard's nonhysterical, nondefensive, nonjargony - and delightfully nonlengthy - analysis. "The news business today", she aptly writes, "is like the Wild West, in digital drag". But Maynard, a veteran journalist, businessperson and educator, takes a straightforward approach to demystifying this superheated environment. She identifies seven "forces driving the future of news" and offers clearheaded analysis, sensible predictions and some measured but wise advice. Her work is characterized by balance and open-mindedness. She clearly has a point of view - the love of journalism, particularly the kind that serves the public interest with robustness and diversity. But she is no oldtimer flailing away at all things modern. She understands the business imperitve (she and late husband, Robert Maynard owned the Oakland Tribune), she appreciates technological advance, and she seems comfortable with change. Exerpted from August, 2000 review by Carl Sessions Stepp Senior Editor American Journalism Review To read more about Maynard and her book, please visit the author's website.

Book The Entertainment Economy

Download or read book The Entertainment Economy written by Michael Wolf and published by Crown Currency. This book was released on 2010-02-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.

Book Sport  Media and Mega Events

Download or read book Sport Media and Mega Events written by Lawrence A. Wenner and published by Taylor & Francis. This book was released on 2017-03-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the media, and have, in turn, adapted to media to further their brand’s cultural influence. Focusing on the central concept of "mediatization" – the permeation of media into all spheres of contemporary life – the book presents original case studies of major events including the Olympics, FIFA, rugby and cricket World Cups, Tour de France, Super Bowl, World Series, Monaco Grand Prix, Wimbledon, and many more. Written from a truly international perspective, this is a seminal work in sport and media studies that reveals the growing political, economic, and cultural influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology of sport, event management, sport marketing, or featuring a cultural, communication or media studies approach to sport.

Book Mega universities and Knowledge Media

Download or read book Mega universities and Knowledge Media written by John Daniel and published by Routledge. This book was released on 2013-05-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how the knowledge media can contribute to the renewal of universities, particularly through the development of distance education. It looks at universities which have risen to the challenges of cost and accessibility using technology.

Book Mega Library Media Specialist  042  Secrets Study Guide  Mega Test Review for the Missouri Educator Gateway Assessments

Download or read book Mega Library Media Specialist 042 Secrets Study Guide Mega Test Review for the Missouri Educator Gateway Assessments written by Mega Exam Secrets Test Prep and published by . This book was released on 2015-02-25 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***Includes Practice Test Questions*** MEGA Library Media Specialist (042) Secrets helps you ace the Missouri Educator Gateway Assessments, without weeks and months of endless studying. Our comprehensive MEGA Library Media Specialist (042) Secrets study guide is written by our exam experts, who painstakingly researched every topic and concept that you need to know to ace your test. Our original research reveals specific weaknesses that you can exploit to increase your exam score more than you've ever imagined. MEGA Library Media Specialist (042) Secrets includes: The 5 Secret Keys to MEGA Success: Time is Your Greatest Enemy, Guessing is Not Guesswork, Practice Smarter, Not Harder, Prepare, Don't Procrastinate, Test Yourself; A comprehensive General Strategy review including: Make Predictions, Answer the Question, Benchmark, Valid Information, Avoid Fact Traps, Milk the Question, The Trap of Familiarity, Eliminate Answers, Tough Questions, Brainstorm, Read Carefully, Face Value, Prefixes, Hedge Phrases, Switchback Words, New Information, Time Management, Contextual Clues, Don't Panic, Pace Yourself, Answer Selection, Check Your Work, Beware of Directly Quoted Answers, Slang, Extreme Statements, Answer Choice Families; Along with a complete, in-depth study guide for your specific MEGA exam, and much more...

Book Megamedia

    Book Details:
  • Author : Dean Alger
  • Publisher : Rowman & Littlefield Publishers
  • Release : 1998
  • ISBN :
  • Pages : 296 pages

Download or read book Megamedia written by Dean Alger and published by Rowman & Littlefield Publishers. This book was released on 1998 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Megamedia" offers a unique look at the ominous impact that the control of the mass media by giant corporations and media conglomerates is having on the few independent media owners who have survived, and suggests ways to hold media corporations responsible for not only increasing competition but also presenting society with fair and unbiased information. Photos & illustrations.

Book Megamedia Shakeout

Download or read book Megamedia Shakeout written by Kevin Maney and published by Wiley. This book was released on 1995-04-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tale of big ideas . . . big egos . . . and the billions to be won or lost in the exploding communications industry "An exciting, well-written, fast paced book on a fascinating topic. It is down to earth, realistic, and important. Kevin Maney artfully demystifies the explosion of new technologies and businesses that are radically changing the way we live, work, and play."—James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key media players and their future playthings. His personality portraits add the intriguing 'spice' that keeps the pages turning. This is an exceptional examination of who is likely to succeed or fail in the future media landscape."— John S. Hendricks Chairman and Chief Executive Officer The Discovery Channel "Megamedia Shakeout by Kevin Maney is a comprehensive overview on the emerging 'new media'. Some of his conclusions are controversial, but this trenchant analysis from a veteran observer provides a paradigm for both insiders and neophytes. Whether you are in the industry as I am or a technology investor interested in unearthing these new opportunities, this book is a thought-provoking, up-to-the-minute analysis of all the players, large and small, poised to dominate the next media revolution."—Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation's most astute commentators on the mergers and alliances which will shape media in the twenty-first century. 'Megamedia' is exactly the right term to describe the multifaceted behemoths now converging, and Kevin has done a fine job of chronicling that convergence."—Ted Leonsis President, America Online Services Company "From behind the scenes, Kevin Maney provides us with an insightful, entertaining ride on the multimedia roller coaster. Kevin's style provides us with provocative insights of the mega personalities which dominate and formulate the megamedia future. This constitutes a 'must read' for anyone who needs a map to the information highway."—Lucie J. Fjeldstad President, Fjeldstad International Former Vice President, IBM The biggest thing to hit the business world since Henry Ford introduced assembly-line production is the concept of megamedia—the merging of the computer, telephone, software, entertainment, and cable TV industries. The technological convergence of companies from all corners of business has sparked the most sensational corporate shakeouts in history. Now in an engrossing tale of big ideas, big egos, and the billions to be won or lost in the exploding communications industry, USA Today reporter Kevin Maney answers these questions and more. This insightful account includes: Predictions of the five biggest winners and the five biggest losers in megamedia in the next few years Vivid personality portraits of media moguls at the top of this new industry including Ray Smith (Bell Atlantic), Robert Allen (AT&T), Frank Biondi (Viacom), John Malone (TCI), Bill Gates and Nathan Myhrvold (Microsoft), Lew Platt (Hewlett-Packard), Barry Diller, Ted Turner, and more Profiles exploring the current and future direction of many of the world's leading companies including Time Warner, Microsoft, Disney, Intel, and IBM Writing in a taut, hard-driving journalistic style, Maney takes us behind the scenes at leading companies for the first inside look at the shakeout in the communications industry. Megamedia Shakeout cuts through the hype to bring us a bold vision of the future and a clear-sighted, practical assessment of the exciting business and investment opportunities being opened up by the communications revolution. Kevin Maney has been chronicling the communications revolution for several years now, and he has interviewed all the key players involved. In this book, he pieces together a coherent picture of where the industry is headed, explains the technologies and technological wonders involved, and offers a highly plausible vision of what the future will look like. "Megamedia is the information superhighway, 500-channel cable systems and interactive TV all rolled into one. It is telephone companies, cable companies, entertainment companies and computer companies. All are part of the same converging industry. All will go through astounding change over the next decade as we witness the dawn of the Communications Age."—Kevin Maney "An exciting, well-written, fast paced book on a fascinating topic. It is down-to-earth, realistic, and important. Kevin Maney artfully demystifies the explosion of new technologies and businesses that are radically changing the way we live, work, and play."—James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key media players and their future playthings. His personality portraits add the intriguing 'spice' that keeps the pages turning. This is an exceptional examination of who is likely to succeed or fail in the future media landscape"—John S. Hendricks Chairman and Chief Executive Office Discovery Communications "Maney's working journalist's access to the key players and facts combined with his writing style provides an excellent perspective on today's newest industry the merger of computers, telecommunications, video and entertainment what he dubs Megamedia."—Alan C. Stanford Computer Consultant, Ernst & Young "Megamedia Shakeout by Kevin Maney is a comprehensive overview on the emerging 'new media'. Some of his conclusions are controversial, but this trenchant analysis from a veteran observer provides a paradigm for both insiders and neophytes. Whether you are in the industry as I amor a technology investor interested in unearthing these new opportunities, this book is a thought-provoking, up-to-the-minute analysis of all the players, large and small, poised to dominate the next media revolution."—Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation's most astute commentators on the mergers and alliances which will shape media in the twenty-first century. 'Megamedia' is exactly the right term to describe the multifaceted behemoths now converging, and Kevin has done a fine job of chronicling that convergence"—Ted Leonsis President, America Online Services Company "From behind the scenes, Kevin Maney provides us with an insightful, entertaining ride on the multimedia roller coaster. . .climbing upward as the fevered pitch of mega-mergers grabbed the daily headlines and accelerating down again as many self-destructed and back around again as new players vied for control. Kevin's style provides us with provocative insights of the mega personalities which dominate and formulate the megamedia future. This constitutes a 'must read' for anyone who needs a map to the information highway"—Lucie J. Fjeldstad President, Fjeldstad International Formerly Vice President, IBM

Book The Entertainment Economy

Download or read book The Entertainment Economy written by Michael Wolf and published by Crown Currency. This book was released on 2010-02-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.

Book FCC Record

    Book Details:
  • Author : United States. Federal Communications Commission
  • Publisher :
  • Release : 1991
  • ISBN :
  • Pages : 858 pages

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 1991 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Programming the Perl DBI

Download or read book Programming the Perl DBI written by Tim Bunce and published by "O'Reilly Media, Inc.". This book was released on 2000-02-04 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the greatest strengths of the Perl programming language is its ability to manipulate large amounts of data. Database programming is therefore a natural fit for Perl, not only for business applications but also for CGI-based web and intranet applications.The primary interface for database programming in Perl is DBI. DBI is a database-independent package that provides a consistent set of routines regardless of what database product you use--Oracle, Sybase, Ingres, Informix, you name it. The design of DBI is to separate the actual database drivers (DBDs) from the programmer's API, so any DBI program can work with any database, or even with multiple databases by different vendors simultaneously.Programming the Perl DBI is coauthored by Alligator Descartes, one of the most active members of the DBI community, and by Tim Bunce, the inventor of DBI. For the uninitiated, the book explains the architecture of DBI and shows you how to write DBI-based programs. For the experienced DBI dabbler, this book reveals DBI's nuances and the peculiarities of each individual DBD.The book includes: An introduction to DBI and its design How to construct queries and bind parameters Working with database, driver, and statement handles Debugging techniques Coverage of each existing DBD A complete reference to DBI This is the definitive book for database programming in Perl.

Book Media Management

Download or read book Media Management written by Jan Wicks, LeBlanc and published by Routledge. This book was released on 2014-04-04 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

Book Global Crisis Reporting

Download or read book Global Crisis Reporting written by Simon Cottle and published by McGraw-Hill Education (UK). This book was released on 2008-11-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are ‘global crises' and how do they differ from earlier crises? What do recent studies of global crises reporting tell us about the role of the news media in the global age? What are the current trends in the fields of journalism and civil society that are now re-shaping the public communication of crises? From climate change to the global war on terror, from forced migration to humanitarian disasters - these are just some of the global crises addressed in this accessible, ground-breaking book. For the first time, the author situates diverse threats to humanity in a global context and examines how, why and to what extent they are conveyed in today's news media. Global crises are conceived as the dark side of a globalizing world, but how they become reported and constituted in the news media can also help sustain emergent forms of global awareness, global citizenship and global civil society. The book: Draws on original research and scholarship in the field of media and communications Deliberately moves beyond nationally confined research studies Examines diverse global crises and their communicative politics Recognizes global crises and their constitution within global news reporting as defining characteristics of the global age Global Crisis Reporting is key reading for students in media, communications, globalization and journalism studies.

Book Book Deal

    Book Details:
  • Author : Les Standiford
  • Publisher : Sourcebooks, Inc.
  • Release : 2012-07-31
  • ISBN : 1615953035
  • Pages : 322 pages

Download or read book Book Deal written by Les Standiford and published by Sourcebooks, Inc.. This book was released on 2012-07-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reluctant sleuth and Miami developer John Deal is the last of his kind - a builder who appreciates his craft. His friend Arch Dolan was the last of his kind, too, a Miami bookseller who sold books because he loved them. Now someone has killed him for it. And he's only the first body to fall. In quick succession the CEO of a huge bookstore chain and a local lawyer meet violent ends...and Deal starts finding connections. Still, it's not easy for Deal: his estranged wife Janice, is still emotionally and physically scarred from mishaps the last time Deal stepped into the path of the wrong people. But Janice was close to Arch and she's as eager to find the killer as her husband. Working together, they discover that Arch's sister, lately employed by a charismatic revivalist, has disappeared. With the clues pointing north, Deal and Janice set out on a journey to a distant and frigid climate, one that threatens to chill them out for good.

Book PAW Patrol  Mega Machines

Download or read book PAW Patrol Mega Machines written by Media Lab Books and published by Media Lab Books. This book was released on 2017-08-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make way for mega machines! Join Ryder and the rest of the PAW Patrol as they discover planes, bulldozers, cars and other amazing things that go. No job is too big and no pup is too small - especially with the help of these incredible machines. This eye-opening book is packed with full-color photos and fascinating facts about cool cars boats, planes and the pups of PAW Patrol. For more PAW Patrol fun, look for these other Show & Tell Me titles! PAW Patrol: Why Do Dogs Drool? PAW Patrol: Mega Machines PAW Patrol: Real Rescue Dogs PAW Patrol: P Is for Pups! PAW Patrol: Onward and Pupward!

Book Television Writing from the Inside Out

Download or read book Television Writing from the Inside Out written by Larry Brody and published by Rowman & Littlefield. This book was released on 2003-11-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the answer to the comedic monologue needs of kid actors ä and their parents ä everywhere. ÊKids' Comedic Monologues That Are Actually FunnyÊ is specifically geared for children ages 5-12. Divided into boy girl and gender neutral categories every piece is guaranteed to be clean hilariously funny easy to memorize and a joy for young actors to perform.ÞIt features monologues by writers and comics who have written for or performed on ÊEllenÊ ÊSaturday Night LiveÊ ÊThe Tonight ShowÊ ÊLast Comic StandingÊ Comedy Central Stage and many more.

Book Exploring Key Issues in Early Childhood and Technology

Download or read book Exploring Key Issues in Early Childhood and Technology written by Chip Donohue and published by Routledge. This book was released on 2019-07-04 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Key Issues in Early Childhood and Technology offers early childhood allies, both in the classroom and out, a cutting-edge overview of the most important topics related to technology and media use in the early years. In this powerful resource, international experts share their wealth of experience and unpack complex issues into a collection of accessibly written essays. This text is specifically geared towards practitioners looking for actionable information on screen time, cybersafety, makerspaces, coding, computational thinking, STEM, AI and other core issues related to technology and young children in educational settings. Influential thought leaders draw on their own experiences and perspectives, addressing the big ideas, opportunities and challenges around the use of technology and digital media in early childhood. Each chapter provides applications and inspiration, concluding with essential lessons learned, actionable next steps and a helpful list of recommended further reading and resources. This book is a must-read for anyone looking to explore what we know – and what we still need to know – about the intersection between young children, technology and media in the digital age.

Book The SAGE Handbook of Political Communication

Download or read book The SAGE Handbook of Political Communication written by Holli A Semetko and published by SAGE. This book was released on 2012-04-03 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative and comprehensive survey of political communication draws together a team of the world′s leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.