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Book Leveraging Mobile Media

Download or read book Leveraging Mobile Media written by Valerie Feldmann and published by Springer Science & Business Media. This book was released on 2006-03-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Book Dynamische Prozesse der   ffentlichen Kommunikation

Download or read book Dynamische Prozesse der ffentlichen Kommunikation written by Philipp Müller and published by Herbert von Halem Verlag. This book was released on 2019-10-15 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Öffentliche Kommunikationsprozesse sind im Zeitalter der Digitalisierung von einer wachsenden Dynamik geprägt. Dies stellt die Kommunikationsforschung vor erhebliche methodische Herausforderungen. Die Methodenentwicklung steckt noch in den Kinderschuhen, wenn es darum geht, die eng getakteten und komplexen Interaktionsmuster menschlicher Akteure und technischer Strukturen der digitalen Öffentlichkeit adäquat abzubilden. Empirische Studien sind dazu gezwungen, die Komplexität der Dynamiken in der sozialen Realität zu reduzieren, um diese fassbar zu machen. Damit geht jedoch stets die Gefahr einher, entscheidende Aspekte zu übersehen. Die in diesem Band versammelten Beiträge widmen sich diesem Dilemma am Beispiel verschiedener Anwendungsfelder, von der Kommunikator- und Medieninhaltsforschung bis zur Rezeptions- und Wirkungsforschung. Die Beiträge liegen auf verschiedenen Stufen des Forschungsprozesses und befassen sich mit einer Vielzahl methodischer Ansätze wie der automatisierten Inhaltsanalyse, der Netzwerkanalyse oder der qualitativen Beobachtung. Sie eint die Suche nach innovativen Lösungen für ein gemeinsames Problem, nämlich die zunehmende Dynamik öffentlicher Kommunikationsprozesse adäquat abzubilden.

Book Media  Technology and Everyday Life in Europe

Download or read book Media Technology and Everyday Life in Europe written by Roger Silverstone and published by Routledge. This book was released on 2017-03-02 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of the daily experience of new information and communication technologies is highlighted by this timely volume. The book is based on work carried out in the European Media Technology and Everyday Life Network and is structured round a series of seven empirical case studies drawn from research within Europe. The application of this perspective draws attention not just to the significance of information and communication technologies for a mature understanding of the conduct of everyday life in contemporary Europe, but also for the significance of that understanding for the development of communication and information policy. The research makes a significant contribution to our understanding of the dynamics and evolution of a core dimension of European society as well as informing on-going and important debates on the nature of the relationship between the social and the technological in the information and communication arena.

Book Zeitschrift f  r Kulturmanagement  Kunst  Politik  Wirtschaft und Gesellschaft

Download or read book Zeitschrift f r Kulturmanagement Kunst Politik Wirtschaft und Gesellschaft written by Steffen Höhne and published by transcript Verlag. This book was released on 2017-11-30 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die jährlich in zwei Heften erscheinende, referierte »Zeitschrift für Kulturmanagement« initiiert und fördert eine wissenschaftliche Auseinandersetzung mit Kulturmanagement im Hinblick auf eine methodologische und theoretische Fundierung des Faches. Das international orientierte Periodikum nimmt nicht nur ökonomische Fragestellungen, sondern ebenso sehr die historischen, politischen, sozialen und wirtschaftlichen Bedingungen und Verflechtungen im Bereich Kultur in den Blick. Explizit sind daher auch Fachvertreterinnen und -vertreter akademischer Nachbardisziplinen wie der Kultursoziologie und -politologie, der Kunst-, Musik- und Theaterwissenschaft, der Kunst- und Kulturpädagogik, der Wirtschaftswissenschaft etc. angesprochen, mit ihren Beiträgen den Kulturmanagementdiskurs kritisch zu bereichern.

Book The Handbook of International Crisis Communication Research

Download or read book The Handbook of International Crisis Communication Research written by Andreas Schwarz and published by John Wiley & Sons. This book was released on 2016-06-13 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises

Book Routledge Handbook of Media Geographies

Download or read book Routledge Handbook of Media Geographies written by Paul C Adams and published by Routledge. This book was released on 2021-10-27 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook offers a comprehensive overview of media geography, focusing on a range of different media viewed through the lenses of human geography and media theory. It addresses the spatial practices and processes associated with both old and new media, considering "media" not just as technologies and infrastructures, but also as networks, systems and assemblages of things that come together to enable communication in the real world. With contributions from academics specializing in geography and media studies, the Routledge Handbook of Media Geographies summarizes the recent developments in the field and explores key questions and challenges affecting various groups, such as women, minorities, and persons with visual impairment. It considers geographical aspects of disruptive media uses such as hacking, fake news, and racism. Written in an approachable style, chapters consider geographies of users, norms, rules, laws, values, attitudes, routines, customs, markets, and power relations. They shed light on how mobile media make users vulnerable to tracking and surveillance but also facilitate innovative forms of mobility, space perception and placemaking. Structured in four distinct sections centered around "control and access to digital media," "mass media," "mobile media and surveillance" and "media and the politics of knowledge," the Handbook explores digital divides and other manifestations of the uneven geographies of power. It also includes an overview of the alternative social media universe created by the Chinese government. Media geography is a burgeoning field of study that lies at the intersections of various social sciences, including human geography, political science, sociology, anthropology, communication/media studies, urban studies, and women and gender studies. Academics and students across these fields will greatly benefit from this Handbook.

Book A Digital Janus  Looking Forward  Looking Back

Download or read book A Digital Janus Looking Forward Looking Back written by Dennis Moser and published by BRILL. This book was released on 2019-01-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyberspace and cyberculture are becoming the norms of our reality; this volume explores questions of memory, law, politics, death and remembrance, travel, social change, and cross-cultural understandings of what it means to be human in this new digital age.

Book How Strategic Communication Shapes Value and Innovation in Society

Download or read book How Strategic Communication Shapes Value and Innovation in Society written by Betteke van Ruler and published by Emerald Group Publishing. This book was released on 2017-11-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let’s Talk Society – and the society we ́re talking about is in transition to a green and sustainable society, an inclusive society, and an innovative and reflective society. What is our role as communication professionals in all of this? How can we foster public debate? This book addresses these challenges and offers some answers.

Book Communication and Technology

Download or read book Communication and Technology written by Lorenzo Cantoni and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-08-31 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of the Communication and Technology volume (5th within the series "Handbooks of Communication Science") is to provide the reader with a comprehensive compilation of key scholarly literature, identifying theoretical issues, emerging concepts, current research, specialized methods, and directions for future investigations. The internet and web have become the backbone of many new communication technologies, often transforming older communication media, through digitization, to make them compatible with the net. Accordingly, this volume focuses on internet/web technologies. The essays cover various infrastructure technologies, ranging from different kinds of hard-wired elements to a range of wireless technologies such as WiFi, mobile telephony, and satellite technologies. Audio/visual communication is discussed with reference to large-format motion pictures, medium-sized television and video formats, and the small-screen mobile smartphone. There is also coverage of audio-only media, such as radio, music, and voice telephony; text media, in such venues as online newspapers, blogs, discussion forums and mobile texting; and multi-media technologies, such as games and virtual reality.

Book Media and Change Management

Download or read book Media and Change Management written by Matthias Karmasin and published by Springer Nature. This book was released on 2022-02-15 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.

Book Crisis Communication

Download or read book Crisis Communication written by Finn Frandsen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-24 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finn Frandsen and Winni Johansen have won the 2019 Danish communication prize (KOM-pris) for their world-class research in organisational crises, crisis management and crisis communication. This prize is awarded by The Danish Union of Journalists (Dansk Journalistforbund) and Kforum. http://mgmt.au.dk/nyheder/nyheder/news-item/artikel/finn-frandsen-and-winni-johansen-win-the-kom-pris-2019/ The aim of this handbook is to provide an up-to-date introduction to the discipline of crisis communication. Based on the most recent international research and through a series of levels (from the textual to the inter-societal level), this handbook introduces the reader to the most important concepts, models, theories and debates within the field of crisis communication. Crisis communication is a young and very vibrant field of research and practice. It is therefore crucial that researchers, students and practitioners have access to presentations and discussions of the most recent research. Like the other handbooks in the HOCS series, this handbook contains a general introduction, a chapter on the history of crisis communication research, a series of thematic chapters on crisis communication research at various levels, a chapter perspectives, a glossary of key terms, and lists of further reading for each chapter (with references to publications in English, German, and French). Overview Section I – Introducing the field General introduction A brief history of crisis management and crisis communication: From organizational practice to academic discipline Reframing the field: Public crisis management, political crisis management, and corporate crisis management Section II – Between text and context Image repair theory Situational crisis communication theory: Influences, provenance, evolution, and prospects Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management Discourse of renewal: Understanding the theory’s implications for the field of crisis communication Making sense of crisis sensemaking theory: Weick’s contributions to the study of crisis communication Arenas and voices in organizational crisis communication: How far have we come? Visual crisis communication Section III – Organizational level To minimize or mobilize? The trade-offs associated with the crisis communication process Internal crisis communication: On current and future research Whistleblowing in organizations Employee reactions to negative media coverage Crisis communication and organizational resilience Section IV – Interorganizational level Fixing the broken link: Communication strategies for supply chain crises Reputational interdependence and spillover: Exploring the contextual challenges of spillover crisis response Crisis management consulting: An emerging field of study Section V – Societal level Crisis and emergency risk communication: Past, present, and future Crisis communication in public organizations Communicating and managing crisis in the world of politics Crisis communication and the political scandal Crisis communication and social media: Short history of the evolution of social media in crisis communication Mass media and their symbiotic relationship with crisis Section VI – Intersocietal level Should CEOs of multinationals be spokespersons during an overseas product harm crisis? Intercultural and multicultural approaches to crisis communication Section VII – Critical approaches Ethics in crisis communication Section VIII – The future The future of organizational crises, crisis management and crisis communication For a detailed table of contents, please see here.

Book Social Media Kommunikation am Beispiel ausgew  hlter Unternehmen

Download or read book Social Media Kommunikation am Beispiel ausgew hlter Unternehmen written by Anna-Maria Lamm and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Media Today

    Book Details:
  • Author : Joseph Turow
  • Publisher : Routledge
  • Release : 2011-09-22
  • ISBN : 1136864016
  • Pages : 1308 pages

Download or read book Media Today written by Joseph Turow and published by Routledge. This book was released on 2011-09-22 with total page 1308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

Book Media Convergence Handbook   Vol  2

Download or read book Media Convergence Handbook Vol 2 written by Artur Lugmayr and published by Springer. This book was released on 2016-05-11 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.

Book Public Relations

Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Book Mass Communications and Media Studies

Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Book International Communications

Download or read book International Communications written by Art Silverblatt and published by M.E. Sharpe. This book was released on 2004 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: International communication affects the way we think about other countries and their people and sets the agenda of issues that face the global community. This book introduces the functions of international communications.