Download or read book Marketing Media Decisions written by and published by . This book was released on 1990 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media Decisions written by and published by . This book was released on 1979 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media Messages and Public Health written by Amy Jordan and published by Routledge. This book was released on 2010-11 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. Measurement challenges posed by the broad range of media. Use of content analysis across multiple media types. The potential for individual differences in audience interpretation of message content. Case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research.

Download or read book Strategic Media Decisions written by Marian Azzaro and published by . This book was released on 2004 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Custodians of the Internet written by Tarleton Gillespie and published by Yale University Press. This book was released on 2018-06-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing and gripping investigation into how social media platforms police what we post online—and the large societal impact of these decisions Most users want their Twitter feed, Facebook page, and YouTube comments to be free of harassment and porn. Whether faced with “fake news” or livestreamed violence, “content moderators”—who censor or promote user†‘posted content—have never been more important. This is especially true when the tools that social media platforms use to curb trolling, ban hate speech, and censor pornography can also silence the speech you need to hear. In this revealing and nuanced exploration, award†‘winning sociologist and cultural observer Tarleton Gillespie provides an overview of current social media practices and explains the underlying rationales for how, when, and why these policies are enforced. In doing so, Gillespie highlights that content moderation receives too little public scrutiny even as it is shapes social norms and creates consequences for public discourse, cultural production, and the fabric of society. Based on interviews with content moderators, creators, and consumers, this accessible, timely book is a must†‘read for anyone who’s ever clicked “like” or “retweet.”

Download or read book Marketing Media Decisions written by and published by . This book was released on 1988 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public Reaction to Supreme Court Decisions written by Valerie J. Hoekstra and published by Cambridge University Press. This book was released on 2003-09-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Supreme Court and Local Public Opinion, Valerie Hoekstra looks at reactions to Supreme Court decisions in the local communities where the controversies began. She finds considerable media coverage of these cases and a highly informed local populace. While the rulings did not have a significant impact on how citizens felt about the issues in these cases, the rulings did have an important effect on how citizens felt about the Court. The evidence Hoekstra uses comes from a series of two-wave panel studies conducted prior to and following the Supreme Court's decisions. This book provides important insights into how the public learns about Supreme Court decisions and how support for the Court is incrementally gained and lost as it announces its decisions.

Download or read book Better Doctors Better Patients Better Decisions written by Gerd Gigerenzer and published by MIT Press. This book was released on 2013-01-11 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: How eliminating “risk illiteracy” among doctors and patients will lead to better health care decision making. Contrary to popular opinion, one of the main problems in providing uniformly excellent health care is not lack of money but lack of knowledge—on the part of both doctors and patients. The studies in this book show that many doctors and most patients do not understand the available medical evidence. Both patients and doctors are “risk illiterate”—frequently unable to tell the difference between actual risk and relative risk. Further, unwarranted disparity in treatment decisions is the rule rather than the exception in the United States and Europe. All of this contributes to much wasted spending in health care. The contributors to Better Doctors, Better Patients, Better Decisions investigate the roots of the problem, from the emphasis in medical research on technology and blockbuster drugs to the lack of education for both doctors and patients. They call for a new, more enlightened health care, with better medical education, journals that report study outcomes completely and transparently, and patients in control of their personal medical records, not afraid of statistics but able to use them to make informed decisions about their treatments.

Download or read book Building Models for Marketing Decisions written by Peter S.H. Leeflang and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.

Download or read book Decisions and Orders of the National Labor Relations Board written by and published by . This book was released on with total page 1516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sustainable Development and the Governance of Long Term Decisions written by Jan in 't Veld and published by RMNO. This book was released on 2009 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Decisions and Orders of the National Labor Relations Board written by United States. National Labor Relations Board and published by . This book was released on 2014 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Customs Bulletin and Decisions written by and published by . This book was released on 2002 with total page 1140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Board of Contract Appeals Decisions written by United States. Armed Services Board of Contract Appeals and published by . This book was released on 1975 with total page 1478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full texts of Armed Services and othr Boards of Contract Appeals decisions on contracts appeals.

Download or read book Decisions of the Comptroller General of the United States written by United States. General Accounting Office and published by . This book was released on 1981 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: March, September, and December issues include index digests, and June issue includes cumulative tables and index digest.

Download or read book Insights How Expert Principals Make Difficult Decisions written by Dionne V. McLaughlin and published by Corwin Press. This book was released on 2015-03-09 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to make the best decisions for your school! Essential to inspiring and improving schools, principals make complex decisions on a daily basis. This invaluable resource offers extensive case studies which explore factors considered by expert principals to manage crises, navigate tough choices, and gain control of unsettling school environments. You will learn how priorities and school culture inform these decisions, and acquire powerful insights on decision-making best practices. You will find: Problem-solving strategies and cases focusing on data analysis and competing stakeholders Easy-to-use checklists, robust reflection questions, and a framework to define your professional core values Tools to coach and evaluate teachers, and bolster struggling students

Download or read book Decisions and Orders of the National Labor Relations Board written by National Labor Relations Board and published by Government Printing Office. This book was released on 2012-02-29 with total page 1090 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes the decisions and orders of the Board, a table of cases, and a cross reference index from the advance sheet numbers to the volume page numbers.