Download or read book Media Audience and Social Structure written by Sandra J. Ball-Rokeach and published by . This book was released on 1986 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in Media, Audience, and Social Structure were commissioned by the editors to provide an integrated overview of current sociological research on mass media and society. The contributors share the assumption that the media, their audiences and their content must be studied within the context of their society and as interactive components of a larger system of mass communication. Specific questions addressed include the media's role in such social processes as control, adaptation, and integration; how and why media organizations operate as they do; the relationships between media and special audiences and interest groups; how to conceptualize and measure media effects and their impact on public opinion and politics; and how to analyze (both qualitatively and quantitatively) media content.
Download or read book Media Audience and Social Structure written by Sandra J. Ball-Rokeach and published by SAGE Publications, Incorporated. This book was released on 1986-11-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the media's role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.
Download or read book Media Audience and Social Structure written by Sandra J. Ball-Rokeach and published by . This book was released on 1988 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication and Social Structure written by Emile G. McAnany and published by Praeger Publishers. This book was released on 1981 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Society written by David Croteau and published by SAGE Publications. This book was released on 2018-08-02 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional discussions of new studies and up-to-date material on today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets
Download or read book Understanding Audiences written by Robert H. Wicks and published by Routledge. This book was released on 2000-10-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.
Download or read book The Marketplace of Attention written by James G. Webster and published by MIT Press. This book was released on 2016-09-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated—that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.
Download or read book Audience Analysis written by Denis McQuail and published by SAGE. This book was released on 1997-07-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic TimesDenis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view `from the audience' as well as the view `from the media'. McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Audience Analysis provides both an overview of past research and a guide to current thinking.
Download or read book Media and Audiences written by Karen Ross and published by McGraw-Hill Education (UK). This book was released on 2003-12-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: “a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Download or read book Media Audiences written by John L. Sullivan and published by SAGE Publications. This book was released on 2019-07-24 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media.
Download or read book The Idea of Social Structure written by Lewis A. Coser and published by Routledge. This book was released on 2017-07-12 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written and compiled by friends and former students, The Idea of Social Structure honors Robert K. Merton, considered one of the premier sociologists of the twentieth century. Along with Talcott Parsons and Marion J. Levy, Merton was emphatic in his use of the term "social structure"—however different they were in defining and refining the term. The chapters in this volume address many of Merton's diverse sociological theories and, in turn, his theories' impact upon a very large sociological territory. The volume includes major statements on the context of working with Merton by Lewis A. Coser, Paul F. Lazarsfeld, Robert A. Nisbet, and Seymour Martin Lipset, as well as memorable statements covering Merton's interests in the sociology of knowledge and science, planning communities, medical education, relative deprivation, everyday life, political roles, and communication media. This is a powerful sourcebook for understanding the work of Merton and of his intellectual successors. Nisbet called the decade of the 1930s among the most vital and creative periods in American history. It was certainly a period of intense struggle—political, military, and ideological. But the formation of modern sociology was without question one of the crowning achievements in the scientific evolution of the century. The volume is sharply focused on Merton's work and deeply appreciative of the nature of his contribution. It is a landmark effort in the study of sociology as history.
Download or read book Mass Media and Social Change written by Elihu Katz and published by London ; Beverly Hills, Calif. : Sage Publications. This book was released on 1981 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding the Media written by Joel Smith and published by Hampton Press (NJ). This book was released on 1995 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume aims to clarify the social role of the media and illuminate mass communication as a social system. It applies traditional sociological concepts to an examination of why the media operate as they do, hold their devotees, and gender deep concerns.
Download or read book Media Society written by David Croteau and published by Pine Forge Press. This book was released on 2003 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of this popular text provides students with an overview of the entire media process, with an emphasis on how social forces influence the media and how media potentially affect society.
Download or read book The Handbook of Media Audiences written by Virginia Nightingale and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field
Download or read book Television and Its Audience written by Patrick Barwise and published by SAGE. This book was released on 1988-11-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Download or read book Communication written by Silvio Waisbord and published by Polity. This book was released on 2019-03-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication studies is a fragmented field. As a result of its roots in various disciplinary traditions, it is built on fluid intellectual boundaries with no theoretical or analytical center. Should we worry about this state of dispersion or be concerned that the discipline does not meet the basic conditions that define an academic field of inquiry? Silvio Waisbord argues that communication studies is a post-discipline and that it is impossible to transcend fragmentation and specialization through a single project of intellectual unity. What brings communication studies together is an institutional architecture of academic units, professional associations, and journals, rather than a shared commitment to a common body of knowledge, questions, and debates. This should not, Waisbord argues, be a matter of concern. Communication studies is better served by recognizing dispersion, embracing pluralism, fostering cross-cutting lines of inquiry, and tackling real-world problems, rather than hoping to meet conditions which would qualify it as a discipline. Communication: A Post-Discipline is important reading for scholars and advanced students of communication studies, as well as anyone interested in the state of this fascinating and vital academic field.
