Download or read book Radio Active written by Kathleen M. Newman and published by Univ of California Press. This book was released on 2004-05-17 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Download or read book A Companion to the History of American Broadcasting written by Aniko Bodroghkozy and published by John Wiley & Sons. This book was released on 2018-07-23 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presented in a single volume, this engaging review reflects on the scholarship and the historical development of American broadcasting A Companion to the History of American Broadcasting comprehensively evaluates the vibrant history of American radio and television and reveals broadcasting’s influence on American history in the twentieth and twenty-first centuries. With contributions from leading scholars on the topic, this wide-ranging anthology explores the impact of broadcasting on American culture, politics, and society from an historical perspective as well as the effect on our economic and social structures. The text’s original and accessibly-written essays offer explorations on a wealth of topics including the production of broadcast media, the evolution of various television and radio genres, the development of the broadcast ratings system, the rise of Spanish language broadcasting in the United States, broadcast activism, African Americans and broadcasting, 1950’s television, and much more. This essential resource: Presents a scholarly overview of the history of radio and television broadcasting and its influence on contemporary American history Contains original essays from leading academics in the field Examines the role of radio in the television era Discusses the evolution of regulations in radio and television Offers insight into the cultural influence of radio and television Analyzes canonical texts that helped shape the field Written for students and scholars of media studies and twentieth-century history, A Companion to the History of American Broadcasting is an essential and field-defining guide to the history and historiography of American broadcasting and its many cultural, societal, and political impacts.

Download or read book Handbook on Radio and Television Audience Research written by Graham Mytton and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.

Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.

Download or read book How to Measure Radio Audiences written by Lewis H. Avery and published by . This book was released on 1943 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Golden Age of Data written by Don Grady and published by Routledge. This book was released on 2019-11-27 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences.

Download or read book Federal Statistics Report written by United States. President's Commission on Federal Statistics and published by . This book was released on 1971 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book New Facts about Radio Research written by Arthur Charles Nielsen and published by . This book was released on 1946 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategy Beyond Markets written by John M. de Figueiredo and published by Emerald Group Publishing. This book was released on 2016-04-27 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.

Download or read book Broadcast Ratings written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Special Subcommittee on Investigations and published by . This book was released on 1963 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-10-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

Download or read book Broadcast Ratings written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1963 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Audience Ratings written by Hugh Malcolm Beville and published by Psychology Press. This book was released on 1988 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Federal Statistics Report of the President s Commission written by United States President of the United States and published by . This book was released on 1971 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Media Analytics written by C. Ann Hollifield and published by Taylor & Francis. This book was released on 2023-06-27 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant. Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others. Instructor and Student Resources include an Instructor’s Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.

Download or read book Audience Economics written by Philip M. Napoli and published by Columbia University Press. This book was released on 2003 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are audiences manufactured, valued and sold? With a focus on the electronic media (television, radio and the Internet), this text explores the unique characteristics of the audience as an economic product.

Download or read book U S International Broadcasting written by Jess T. Ford and published by DIANE Publishing. This book was released on 2001-10 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: As agreed with your office, this report examines whether the Board (1) responded to the specific funding limitations and cost-cutting expectations regarding Radio Free Europe/Radio Liberty's operations, (2) implemented an annual language service review process, and (3) instituted a strategic planning and performance management system. As requested, we also provide information on U.S. international broadcasting and the British Broadcasting Corporation. Details about our scope and methodology are presented in appendix V.