Download or read book Measurement of Communication Behavior written by Philip Emmert and published by Longman Publishing Group. This book was released on 1989 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is designed to serve both as a textbook in courses dedicated to Research Methods in Communication and the Social Sciences and as a professional reference source for students and scholars engaged in empirical research.
Download or read book Researching Interactive Communication Behavior written by C. Arthur VanLear and published by SAGE Publications. This book was released on 2015-12-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching Interactive Communication Behavior by C. Arthur VanLear and Daniel J. Canary provides students and experienced researchers with tools for studying communication behaviors through direct observation. The sourcebook provides sound coverage of both cutting-edge and well-established systems, measurements, and procedures, as well as detailed information on measurement selection, coding, reliability assessment, and analysis. In addition to offering theoretical discussions, each chapter also focuses on how to apply systems and principles in conducting actual original research and uses examples and exemplars to help readers understand and apply the methods.
Download or read book Measurement of Communication Behavior written by Philip Emmert and published by Longman Publishing Group. This book was released on 1989 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is designed to serve both as a textbook in courses dedicated to Research Methods in Communication and the Social Sciences and as a professional reference source for students and scholars engaged in empirical research.
Download or read book Researching Interactive Communication Behavior written by C. Arthur VanLear and published by . This book was released on 2017 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Comprehensive Guide to Studying and Interpreting Communication Interaction This practical book provides students and experienced researchers with tools for studying communication behaviors through direct observation. The sourcebook provides sound coverage of both cutting-edge and well-established systems, measurements, and procedures, as well as detailed information on measurement selection, coding, reliability assessment, and analysis. In addition to offering theoretical discussions from leading researchers in the field, each chapter also focuses on how to apply systems and principles in conducting actual original research and uses examples and exemplars to help readers understand and apply the methods
Download or read book Observational Measurement of Behavior written by Paul Yoder, PhD and published by Springer Publishing Company. This book was released on 2010-02-16 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Yoder and Symons bring decades of work to bear and it shows....[The book is] presented with broad scholarship and conceptual depth." óRoger Bakeman, PhD Professor Emeritus Georgia State University "This outstanding volume transcends the typical treatment of behavior observation methods in introductory research texts. Yoder and Symons articulate a set of measurement principles that serve as the foundation for behavior observation as a scientific tool." óWilliam E. MacLean Jr., PhD Executive Director Wyoming Institute for Disabilities University of Wyoming This comprehensive textbook introduces graduate students to the competent conduct of observational research methods and measurement. The unique approach of this book is that the chapters delineate not only the techniques and mechanics of observational methods, but also the theoretical and conceptual underpinnings of these methods. The observational methods presented can be used for both single-subject and group-design perspectives, showing students how and when to use both methodologies. In addition, the authors provide many practical exercises within chapters as well as electronic media files of a sample observation session to code with multiple behavior sampling methods. Key topics: Improving measurement of generalized characteristics through direct observation and the generalizability theory Developing coding schemes and designing or adapting coding manuals Determining sampling methods and metrics for observational variables Training observers and assessing their agreement Performing sequential analysis on observational data Assessing the validity of observational variables
Download or read book Patterns of Excellence for IS Professionals written by Patricia J. Guinan and published by . This book was released on 1988 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Research Measures III written by Elizabeth E. Graham and published by Routledge. This book was released on 2019-09-20 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline. Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The “best of the best” from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people’s attitudes, conceptions of themselves, and perceptions of others. This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.
Download or read book Communication Research Measures II written by Rebecca B. Rubin and published by Routledge. This book was released on 2010-04-26 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.
Download or read book Measuring System Analysts Communication Behavior written by Margaret Tan and published by . This book was released on 1993 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Measuring Change in Social Communication Behaviors written by Rebecca L. Grzadzinski and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Future work should continue to explore the benefits and limitations of the BOSCC in larger independent samples.
Download or read book Measuring Media Use and Exposure written by Christina Peter and published by Herbert von Halem Verlag. This book was released on 2019-09-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The precise measurement of media use and exposure to media content posits currently one of the main methodological challenges in communication research. Against this background, new communication technologies have been gaining particular importance because they change existing patterns of media use and create new types of media use. At the same time, these technologies do not only present a challenge for communication research, but they also provide new opportunities for the assessment of media use. The volume regards current developments and trends in the measurement of media use and exposure from various perspectives. Contributions deal with the refinement and advancement of classical approaches, and new methods and measures of assessing media use are introduced and evaluated. They also discuss the advantages and challenges of using online behavioral data as indicators for media exposure. Contributions tackle questions how different methods of measuring media use and exposure can be combined to gain a more accurate picture and what pitfalls can occur.
Download or read book Measuring Psychological Responses To Media Messages written by Annie Lang and published by Routledge. This book was released on 2014-04-08 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one has available to answer them. As a result, communication research is characterized by the plethora of both qualitative and quantitative approaches used by its practitioners. These include survey and experimental methods, and content, historical, and rhetorical analyses. A variety of tools has been developed in cognitive psychology and psychophysiology which attempts to measure "thinking" without asking people how they do it. This book is devoted to exploring how these methods might be used to further knowledge about the process of communication. The methods chosen have all been used extensively in cognitive and experimental psychology. Each chapter in this book is designed to describe the history of the method being introduced, the theory behind it, how to go about using it, and how it has already been used to study some area of communication. The methods introduced here vary widely in terms of the amount of equipment and training needed to use them. Some require only theoretical knowledge and a paper and pencil; others require more elaborate hardware and software for implementation. These methods also vary widely in terms of what sorts of variables they can be used to measure. Some of them adapt quite readily to traditional communication variables like persuasion, attitude change, and knowledge; others are more applicable to process type variables such as attention, arousal, involvement, encoding, and retrieval.
Download or read book Communication and Behavior written by Gerhard J. Hanneman and published by Addison Wesley Publishing Company. This book was released on 1975 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Composed of articles written by major contemporary communication theorists, this anthology provides a comprehensive, yet understandable introduction to the field of human communication. Incorporated in the book are such topics as language, interpersonal communication, persuasion, nonverbal communication, mass communication, advertising, telecommunication and organizational communication. Also included are discussions of the scientific method, systems approaches, and computer applications in communication research. - Back cover.
Download or read book Communimetrics written by John S. Lyons and published by Springer. This book was released on 2009-07-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measurement in human services means one thing: how well the effort serves clients. But the data doesn’t exist in a vacuum and must be communicated clearly between provider and client, provider and management, and across systems. During the past decade, innovative communimetric measures have helped more than 50,000 professionals worldwide in health care, justice, and business settings deliver findings that enhance communication on all sides. Now, the theory and methods behind this fast-paced innovation are available in this informative volume. Communimetrics presents information in an accessible style, and its model of measurement as communication bolsters transparency and ease of interpretation without sacrificing validity or reliability. It conveys a deep appreciation for the unique position of service delivery systems at the intersection between science and management (and between quality and quantity), and shows readers how to create measures that can be used immediately to translate findings into practical action. This must-have volume offers readers the tools for understanding—and applying—this cutting-edge innovation by providing: The theoretical base for communimetrics. Practical illustrations comparing communimetrics with traditional methods. Guidelines for designing communimetric measures and evaluating their reliability and validity. Detailed examples of three widely used communimetric measures—the Child and Adolescent Needs and Strengths (CANS), the INTERMED, and the Entrepreneurial League System Assessment as well as detailed explanations for how they are used and why they work. Applications used in a range of settings, including children’s services, adult mental health, services for the aging, and business and organizational development. Communimetrics provides a wealth of real-world uses to a wide professional audience, including program evaluators, quality management professionals, enterprise managers, teachers of field research methods, and professionals involved in measurement and management design. It also makes an exceptionally useful text for program evaluation courses.
Download or read book The Oxford Handbook of Health Communication Behavior Change and Treatment Adherence written by Leslie R. Martin and published by Oxford University Press. This book was released on 2013-11 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume brings together top-notch scientists and practitioners to illustrate intersections between health communication, behavior change, and treatment adherence.
Download or read book The Measurement of Communication Processes written by Joseph Woelfel and published by . This book was released on 1980 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Measurement of Meaning written by Charles Egerton Osgood and published by University of Illinois Press. This book was released on 1957 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The logic of semantic differentation; The dimensionality of the semantic space; The semantic differential as a measuring instrument; Evaluation of the semantic differential; Attitude measurement and the principle of congruity; Semantic measurement in personality and psychotherapy research; Semantic measurement in communications research.
