Download or read book MCQs of Marketing Analytics for MBA written by Dr. Ravi Kant Pathak and published by Shanti Publication. This book was released on 2020-08-11 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. According to the Latest Syllabus of Dr. A.P.J. Abdul Kalam Technical University, Lucknow (U.P.) 2. Important Multiple Choice Questions 3. Including Fill in the blanks 4. Unit wise MCQs
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book Information Systems for Business and Beyond written by David T. Bourgeois and published by . This book was released on 2014 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Information Systems for Business and Beyond introduces the concept of information systems, their use in business, and the larger impact they are having on our world."--BC Campus website.
Download or read book Digital Marketing Essentials You Always Wanted to Know written by Vibrant Publishers and published by Vibrant Publishers. This book was released on 2020-07-23 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before. Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance. Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.
Download or read book Introduction to Management written by Colin Combe and published by Oxford University Press, USA. This book was released on 2014 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brand new textbook equips the next generation of managers with the skills to succeed in a global business environment. Skillsets help students improve both their academic work and their employability, a truly international range of case studies broadens their horizons, and practitioner insights show them how skills are used in the real world.
Download or read book 501 GMAT Questions written by LearningExpress (Organization) and published by Learning Express (NY). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive study guide divided into four distinct sections, each representing a section of the official GMAT.
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Analytics Data Science and Artificial Intelligence written by Ramesh Sharda and published by . This book was released on 2020-03-06 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in decision support systems, computerized decision-making tools, and management support systems. Market-leading guide to modern analytics, for better business decisionsAnalytics, Data Science, & Artificial Intelligence: Systems for Decision Support is the most comprehensive introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems. Students gain inspiration from examples of organisations that have employed analytics to make decisions, while leveraging the resources of a companion website. With six new chapters, the 11th edition marks a major reorganisation reflecting a new focus -- analytics and its enabling technologies, including AI, machine-learning, robotics, chatbots, and IoT.
Download or read book Contemporary Marketing Research written by Carl D. McDaniel and published by . This book was released on 1991 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategy written by David Mackay and published by Oxford University Press. This book was released on 2023-03-27 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does strategy mean to the founder and CEO of a coaching and consulting company whose mission is to create inclusive and values-driven cultures where people can achieve their full potential while positively impacting society?How is sustainable strategic decision-making viewed by a former Member of the European Parliament?Developed in consultation with lecturers, students, and professionals, the research-driven process-practice model of strategy in Strategy: Theory, Practice, Implementation places implementation at its core, enabling students to develop a crystal-clear understanding of how strategy operates in aculture of dynamism, adaptability, and change.The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models ofstrategy to a diverse range of examples, making the text the most practical of its kind.Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategicmanagement in practice.Strategy ultimately provides students with an empowering, critical, and highly practical approach to thinking, talking, and acting like a strategist.Online resources accompanying the textbook include:For registered adopters:- A test bank- PowerPoint slides- Answers to, or guidance on, the case study questions in the book- A series of 'Boardroom Challenges' for use in group role play exercises / action learning simulations- Teaching notes on using the 'Boardroom Challenges' in classFor students:- Practitioner insight video interviews, and further videos providing advice on how students can enhance their employability- Research Insights to broaden students' perspectives of academic research and its impact on strategic thinking- Links to articles, cases, chapters, or multimedia resources to support students' further reading- Additional case studies with exercises or discussion questions- MCQs- Guidance on how to analyse a case study- Flashcard glossary- Two additional chapters: Chapter 15 Designing effective strategy activities; Chapter 16 Strategy in practice: learning, reflecting, thinking
Download or read book Business Research Methods written by Alan Bryman and published by Oxford University Press, USA. This book was released on 2007 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Download or read book Financial Management written by and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Balanced Scorecard written by Robert S. Kaplan and published by . This book was released on 2005 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quality Management written by David L. Goetsch and published by Prentice Hall. This book was released on 2006 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instructor's manual and a set of PowerPoint transparencies are available to supplement the text.
Download or read book Cross cultural Management written by Terence Jackson and published by Digital Press. This book was released on 1995 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transcultural management ; Management styles ; Intercultural communication.
Download or read book Full Circle Marketing written by Wayne Mullins and published by . This book was released on 2021-11-03 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the pages of this Full Circle Marketing you're going to discover two fundamental marketing strategies. Marketing strategies that work every single time they are used, and in many ways, these two fundamental strategies are like natural laws. And just like natural laws, you can choose to ignore them, or even pretend they don't exist, but your decision doesn't invalidate the laws. Jump out of an airplane, and you don't invalidate the law of gravity; you prove it. The same is true for the strategies you'll discover in the pages of this book. You can ignore them, or even intentionally violate them, but your decision won't invalidate their reality. Instead your results, or lack thereof, will merely confirm their existence.
Download or read book Security Analysis and Portfolio Management written by Donald E. Fischer and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2010 Pearson Prize Teen Choice Award winner -Nowhere Feels Like Home doesn't miss a beat as it picks up from the exciting conclusion of Misfit McCabe. Stuck in bed with a broken ankle and reeling from the loss of her father, her home, and life as she knew it, Katie McCabe must deal with her anger toward the town bully and a world that's fallen apart.2nd book in the Misfit McCabe series