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Book Mastering Zoho Creator

Download or read book Mastering Zoho Creator written by Ali Shabdar and published by Apress. This book was released on 2017-09-12 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Zoho Creator effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho Creator to create solutions for your business, with no technical background needed and with little to no coding required. Sound too good to be true? Not with Zoho Creator. With the help of this book you can create a fully-functional cloud-based app that manages your company information, is elegant to use, and cost-effective to maintain. Get started today. Technology makes our lives easier and there are a large number of resources on offer to help with various tasks, including managing business information. With all the tools, apps, and services to choose from, it is still a daunting and often expensive undertaking for businesses to create solutions that fit their specific requirements. Mastering Zoho Creator will guide you through all of this. What You'll Learn Build Zoho Creator applications properly from the ground up Design with the user in mind Design with the data in mind Create and launch real world business applications, such as real estate management system Integrate your app with external tools and services Extend the capabilities of other Zoho offerings such as CRM Add advanced features by coding in Deluge scripting language Who This Book Is For Small business owners and solopreneurs who want to create business applications and solution to solve their day-to-day problems without the need for prior technical knowledge, coding, or the help of programmers and expensive external consultants. Solution providers and consultants who want to learn the ins and outs of Zoho tools and create world-class business applications for their clients quickly and efficiently.

Book Mastering Zoho CRM

    Book Details:
  • Author : Ali Shabdar
  • Publisher : Apress
  • Release : 2017-09-07
  • ISBN : 1484229045
  • Pages : 261 pages

Download or read book Mastering Zoho CRM written by Ali Shabdar and published by Apress. This book was released on 2017-09-07 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding required. Sound too good to be true? Technology makes our lives easier and there are a large number of resources on offer to help with various tasks, including managing business information. With all the tools, apps, and services to choose from, it is still a daunting and often expensive undertaking for businesses to create solutions that fit their specific requirements. That’s where Zoho CRM comes in. Using this book you can create a fully-functional cloud-based app that manages your company information, is elegant to use, and cost-effective to maintain. Basic computer and internet skills is all you need to successfully launch your very own CRM with the help of this book. Get started today with Mastering Zoho CRM. What You'll Learn Set up Zoho CRM properly from the ground up Model your business processes and implement them on Zoho CRM Centralize and manage your entire marketing, sales, and customer service processes Integrate CRM with other Zoho tools to streamline day to day business operations Create powerful dashboards and reports to provide relevant, actionable information to concerned people Use advanced CRM features such as workflow automation, role-based security, territories, etc. Connect Zoho CRM to external tools and services to extend features, and let CRM scale up with your business needs. Who This Book Is For Small business owners and solopreneurs who want to take control of the beating heart of their business –their marketing, sales, and customer-service efforts– without spending tens of thousands of dollars on customized solutions. Solution providers and consultants who want to learn the ins and outs of one of the hottest CRM tools in the market and provide winning related services to their clients by adding Zoho to their list of offerings.

Book Building Expert Business Solutions with Zoho CRM

Download or read book Building Expert Business Solutions with Zoho CRM written by Dominic Harrington and published by Packt Publishing Ltd. This book was released on 2021-08-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create world-class Zoho CRM solutions tailored to be a game changer for your business and transform the way you collect, manage, and use customer data Key FeaturesUnlock the full potential of advanced Zoho CRM features to supercharge your business solutionsCustomize your Zoho CRM solutions to achieve scalable and long-term customer engagementStreamline your entire business for digital transformation by integrating CRM with different Zoho products and applicationsBook Description Zoho CRM is one of the most user-friendly, configurable, and competitively priced CRM systems for managing all your customer relationships. When tailored effectively to your business, it empowers your team to work smarter and helps your business to achieve more profitable and scalable growth. This book will show you how to make the most of Zoho CRM to increase productivity. You'll start by learning about the foundation modules of Zoho CRM such as Leads, Deals, Contacts, and Accounts, and understand their functionalities that enable you to build effective solutions. Then, you'll explore innovative workflows that will help you to save time and make sure that your sales teams are proactively managing opportunities and clients. The book also focuses on Zoho Marketplace, as well as how to extend the functionality of Zoho CRM using custom functions. You'll cover real-world use cases that will inspire you to extend your Zoho adoption by integrating Zoho CRM with other Zoho apps such as Zoho Campaigns, Zoho Forms, Zoho Survey, and SalesIQ. Finally, you'll discover best practices for adapting and evolving your CRM solutions and maintaining your CRM to achieve continuous improvement. By the end of this CRM book, you'll have set up a CRM solution that will be fit for the next 10 years of business growth. What you will learnManage customer relationships and acquire new customers quicklyUnderstand the importance of Leads, Deals, Contacts, and Accounts modulesUse game-changing workflows and automation to manage opportunities and clientsExplore how custom functions can extend the functionality of your CRMIntegrate Zoho CRM with other Zoho apps such as Zoho Campaigns, Forms, Survey, and CreatorDiscover how to keep your CRM fit for the future and achieve continuous growthWho this book is for This book is for you if you're a business manager or a business owner interested in learning how the Zoho platform can help transform your business and are looking to gain a practical understanding of how to choose an app from the vast array of Zoho products. Whether you're new to Zoho or have basic experience and want to learn more about its features and apps, this book can help you. Expert Zoho users who want to develop custom solutions for their business will also find this book useful. Foundational knowledge of CRM concepts is expected to get the most out of this book.

Book Zoho One Essentials

    Book Details:
  • Author : Karen S. Fredricks
  • Publisher : ePublishing Works!
  • Release : 2022-06-07
  • ISBN : 1644572753
  • Pages : 186 pages

Download or read book Zoho One Essentials written by Karen S. Fredricks and published by ePublishing Works!. This book was released on 2022-06-07 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reap the competitive benefits of Zoho, one of the best customer relationship management (CRM) solutions on the market today. Learn How To: b”/bStore complete contact information, including name, company, phone numbers, mailing addresses, and e-mail addresses.brb”/bRecord dated notes for each of your contacts so that you can easily keep track of meaningful conversations and activities. This feature is handy for those of us who forget things on occasion.brb”/bKeep a calendar that is cross-referenced with the appropriate contact so that you have a complete record of all interactions that you’ve had—or will have—with a contact.brb”/bAccess reports and dashboards so that you can glean insight into your business based on the information in your database.brb”/bMerge your contact information into templates you create for marketing campaigns and other purposes. You can send those merged documents via snail mail, fax, or e-mail.brb”/bManage your sales pipeline with built-in forecasting tools.brbrbWhat Is Customer Relationship Management (CRM)?/bbrCRM stands for customer relationship management and typically refers to software, like Zoho, that helps you manage your customer relationships. From a sales perspective, it means things like inputting and tracking leads, checking up on those leads, converting leads to contacts, and ultimately to deals. From a management perspective, you can track the progress of your sales team, create and run reports, and gather insights into your sale cycles and forecasts. Simply stated, the goal of a capable CRM product, such as Zoho, is to run your business efficiently, effectively and to increase profitability.brbrbContents:/bbrWhat in the World is Zoho?brWorking with Contact RecordsbrWorking with Contact RecordsbrFind And Change RecordsbrStay in TouchbrHave it Your Way (set up the system)brManaging UsersbrE-mail BlastsbrPipelines and DealsbrManaging ProductsbrProjectsbrCasesbrReports and DashboardsbrHacks and Shortcutsbr

Book Web Based Projects that Rock the Class

Download or read book Web Based Projects that Rock the Class written by Christos Karayiannis and published by Apress. This book was released on 2019-05-25 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the modern concepts of client-server web applications. This book includes examples that are simple to comprehend building apps that are not much different from real-world applications. Each chapter develops a different subject, explaining the concept from A to Z, and provides a project with complete source code and configuration steps. Chapters also include thorough coverage of the subject described and the full source code is provided with a consistently updated repo on GitHub, accounting for the frequent changes made to language versions. The chapter apps use HTML, JavaScript, AJAX, CSS, PHP, MySQL, Apache, Lighttpd, SSL/TLS, DDNS, Shell Programming, Sockets programming, tools such as Wireshark, and remote online tools for testing. As you master each topic sequentially you'll fully understand the inner workings of the client-server apps and become confident in creating your own web-based apps. Whether you want to work on the web for fun, for school, or for work, Web-Based Projects that Rock the Class is a great place to start. What You'll Learn Use HTML, JavaScript, CSS, PHP, AJAX and MySQL for web projects Set up and handle two different web servers Apache and Lighttpd Obtain DNS and DDNS domain names Apply the SSL/TLS protocols for HTTPS connections Test remotely with online tools your web app – then create similar toolsWho This Book Is For College and university students, and individuals interested in web programming. Ideally you will have basic experience in requesting a web page from the browser and understanding online services like e-shops, basic-level experience with Linux, knowledge of basic-level programming language principles, and basic knowledge of what a database is.

Book Mastering Power BI

    Book Details:
  • Author : Chandraish Sinha
  • Publisher : BPB Publications
  • Release : 2024-05-28
  • ISBN : 9355517165
  • Pages : 344 pages

Download or read book Mastering Power BI written by Chandraish Sinha and published by BPB Publications. This book was released on 2024-05-28 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a deep dive into the dynamic world of Power BI! KEY FEATURES ● In-depth knowledge of Power BI, demonstrated through step-by-step exercises. ● Covers data modeling, visualization, and implementing security with complete hands-on training. ● Includes a project that simulates a realistic business environment from start to finish. ● This version teaches about Artificial Intelligence visuals in Power BI. DESCRIPTION Mastering Power BI covers the entire Power BI implementation process. The readers will be able to understand all the concepts covered in this book, from data modeling to creating powerful visualizations. This book begins with concepts and terminology such as the star-schema, dimensions, and facts. It explains multi-table dataset and demonstrates how to load these tables into Power BI. It shows how to load stored data in various formats and create relationships. Readers will also learn more about Data Analysis Expressions (DAX). This book is a must for developers to learn how to extend the usability of Power BI, to explore meaningful and hidden data insights. Throughout the book, you keep on learning about the concepts, techniques, and expert practices on loading and shaping data, visualization design, and security implementation. The second edition of Mastering Power BI book adheres to the first edition in terms of providing the basics of business intelligence and Power BI; however, it introduces new concepts and features in terms of data transformation, data profiling, custom hierarchies, AI visuals, and many more. WHAT YOU WILL LEARN ● Learn about Business Intelligence (BI) concepts and their contribution in business analytics. ● Learn to connect, load, and transform data from disparate data sources. ● Create and execute powerful DAX calculations. ● Design various visualizations to prepare insightful reports and dashboards. WHO THIS BOOK IS FOR This book is for anyone interested in learning how to use Power BI desktop or starting a career in business intelligence and analytics. While it covers all the fundamentals, it is recommended that the reader be familiar with MS Excel and database concepts. TABLE OF CONTENTS 1. Understanding the Basics 2. Connect and Shape 3. Advanced Data Transformations 4. Optimize Your Data Model 5. Data Analysis Expressions 6. Visualizations in Power BI 7. Drill Through and Drill Down Reports 8. Artificial Intelligence in Power BI 9. Power BI Service 10. Securing Your Application

Book Mastering the Microsoft Power Pages  A Comprehensive Guide

Download or read book Mastering the Microsoft Power Pages A Comprehensive Guide written by Pedro Martins and published by Pedro Martins. This book was released on 2023-11-13 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pages: A Comprehensive Guide" as your trusted companion. Whether you're just starting out or have some experience, this guide is meticulously designed to help you navigate, understand, and master the many facets of Power Pages. "Mastering the Microsoft Power Pages: A Comprehensive Guide" is more than just a technical manual; it's a comprehensive journey tailored for those eager to tap into the potential of Microsoft Power Pages. Here's why this book stands out: Depth & Breadth: It provides an in-depth exploration of Power Pages, from its foundational concepts to advanced techniques, ensuring both novices and experts find value. Hands-on Approach: Packed with real-world case studies and hands-on tutorials, readers will gain practical experience while understanding the theoretical aspects. Expert Insights: Insights from industry leaders and Power Pages veterans offer unique perspectives and invaluable tips, providing readers with an edge in their Power Pages journey. Future-Proofing: The book not only educates on the current capabilities of Power Pages but also provides glimpses into its future, ensuring readers are prepared for upcoming trends and shifts. Holistic Understanding: Beyond just the 'how', this guide delves into the 'why' – the rationale behind design choices, the importance of best practices, and the impact of well-crafted Power Pages on businesses. In essence, this book serves as a beacon, guiding readers through the vast landscape of Microsoft Power Pages, ensuring they emerge with clarity, competence, and confidence in their newly-acquired skills. Brief Chapters Chapter 1: Concepts behind Microsoft Power Platform Chapter 2: Introduction to Microsoft Power Platform Chapter 3: Understanding Microsoft Dataverse Chapter 4: Understanding Power Pages Chapter 5: Liquid language Chapter 6: Components in Power Pages Chapter 7: Simple how-to do’s Chapter 8: Demystifying forms in Power Pages Chapter 9: Advanced concepts in Power Pages Chapter 10: Real-World Example: "cantinhode.net" News & Articles Portal Chapter 11: Combining Power Platform Tools Chapter 12: Security and Compliance in Power Platform Chapter 13: Administration and Management of Power Platform Chapter 14: Advanced Techniques in Power Platform Chapter 15: Real-world Case Studies of Power Platform Chapter 16: Future of Power Platform Chapter 17: Preparing for Power Platform Certification

Book The QuickStudy Guide for Zoho CRM

Download or read book The QuickStudy Guide for Zoho CRM written by Susan Clark and published by . This book was released on 2016-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Zoho For Dummies

    Book Details:
  • Author : Steve Holzner
  • Publisher : John Wiley & Sons
  • Release : 2009-06-15
  • ISBN : 047054385X
  • Pages : 342 pages

Download or read book Zoho For Dummies written by Steve Holzner and published by John Wiley & Sons. This book was released on 2009-06-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great way to get started on this new, FREE, Web-based productivity and collaboration tool Zoho is a very cool-and free-alternative to Microsoft Office. Known as "cloud" computing because it's totally Web-based, Zoho provides 18 different applications to help you write documents, create spreadsheets, send e-mail, and much more. People love it, but what it doesn't offer are extensive help files, so that's where this practical book comes in. Zoho For Dummies shows you how to use Zoho's most widely used applications, including Zoho Writer, Zoho Notebook, Zoho Show, Zoho Sheet, Zoho DB, Zoho Mail, Zoho Planner, Zoho CRM, and Zoho Projects. You'll get thoroughly up to speed on all common tasks and discover enough tips and tricks to get you power-using Zoho in no time. Zoho is a free, Web-based alternative to Microsoft Office launched in 2007; it is considered to be "cloud computing" because it is categorized as Software as a Service (SaaS) and Web-based The book guides you through common tasks and provides tips and tricks to maximize your productivity and minimize hassle Covers Zoho Writer, Zoho Notebook, Zoho Show, Zoho Sheet, Zoho DB, Zoho Mail, Zoho Planner, Zoho CRM, and Zoho Projects Also provides information about sharing content, scheduling, and more Get your head in the clouds with this friendly guide to the exciting new Zoho "cloud" alternative to Microsoft Office.

Book Mastering Cloud Computing

Download or read book Mastering Cloud Computing written by Rajkumar Buyya and published by Newnes. This book was released on 2013-04-05 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Cloud Computing is designed for undergraduate students learning to develop cloud computing applications. Tomorrow's applications won't live on a single computer but will be deployed from and reside on a virtual server, accessible anywhere, any time. Tomorrow's application developers need to understand the requirements of building apps for these virtual systems, including concurrent programming, high-performance computing, and data-intensive systems. The book introduces the principles of distributed and parallel computing underlying cloud architectures and specifically focuses on virtualization, thread programming, task programming, and map-reduce programming. There are examples demonstrating all of these and more, with exercises and labs throughout. - Explains how to make design choices and tradeoffs to consider when building applications to run in a virtual cloud environment - Real-world case studies include scientific, business, and energy-efficiency considerations

Book Management Information Systems

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Book Cyberpreneur Philippines

    Book Details:
  • Author : Raymond Calbay
  • Publisher : PageJump Media
  • Release : 2015-10-17
  • ISBN : 6219502825
  • Pages : 271 pages

Download or read book Cyberpreneur Philippines written by Raymond Calbay and published by PageJump Media. This book was released on 2015-10-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start your own online business? The right time to do it is now. Cyberpreneur Philippines is your guide in launching an online business and growing it to profit. The book offers invaluable tips whether you're providing services, developing apps, or reselling products online. Straight from company CEOs, startup founders, and top freelancers, you'll learn how to plan your cyber business, develop ideas for apps and software products, and scale your business to more success, among others. "The book serves as an inspiration and as a manual for Filipinos to jump-start their online entrepreneurial journey." - Anton Diaz, Founder, Our Awesome Planet "This book is unlike any other. The best experts in the field talk about the most important topics on online entrepreneurship." - Jorge Azurin, Co-director, Founder Institute Manila & CEO, Horsepower.ph "It's the most comprehensive book on startups with a Filipino flavor." - Lyle Jover, Founder and CEO, Raket.ph

Book Ti 83 Plus Calculator

Download or read book Ti 83 Plus Calculator written by BarCharts, Inc. and published by . This book was released on 2011-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've just purchased a TI-83 Plus calculator to assist in performing different types of mathematical equations--now, how can you get the most out of it? You'll find the answer to this question with our comprehensive, 3-panel guide that shows in great detail what exactly the TI-83 Plus can do. Function key and mode descriptions, as well as problem-solving examples, are included within a color-coded format for easy reference.

Book Handbook of Cloud Computing

Download or read book Handbook of Cloud Computing written by Nayyar Dr. Anand and published by BPB Publications. This book was released on 2019-09-20 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great POSSIBILITIES and high future prospects to become ten times folds in the near FUTUREKey features Comprehensively gives clear picture of current state-of-the-art aspect of cloud computing by elaborating terminologies, models and other related terms. Enlightens all major players in Cloud Computing industry providing services in terms of SaaS, PaaS and IaaS. Highlights Cloud Computing Simulators, Security Aspect and Resource Allocation. In-depth presentation with well-illustrated diagrams and simple to understand technical concepts of cloud. Description The book "e;Handbook of Cloud Computing"e; provides the latest and in-depth information of this relatively new and another platform for scientific computing which has great possibilities and high future prospects to become ten folds in near future. The book covers in comprehensive manner all aspects and terminologies associated with cloud computing like SaaS, PaaS and IaaS and also elaborates almost every cloud computing service model.The book highlights several other aspects of cloud computing like Security, Resource allocation, Simulation Platforms and futuristic trend i.e. Mobile cloud computing. The book will benefit all the readers with all in-depth technical information which is required to understand current and futuristic concepts of cloud computing. No prior knowledge of cloud computing or any of its related technology is required in reading this book. What will you learn Cloud Computing, Virtualisation Software as a Service, Platform as a Service, Infrastructure as a Service Data in Cloud and its Security Cloud Computing - Simulation, Mobile Cloud Computing Specific Cloud Service Models Resource Allocation in Cloud Computing Who this book is for Students of Polytechnic Diploma Classes- Computer Science/ Information Technology Graduate Students- Computer Science/ CSE / IT/ Computer Applications Master Class Students-Msc (CS/IT)/ MCA/ M.Phil, M.Tech, M.S. Researcher's-Ph.D Research Scholars doing work in Virtualization, Cloud Computing and Cloud Security Industry Professionals- Preparing for Certifications, Implementing Cloud Computing and even working on Cloud Security Table of contents1. Introduction to Cloud Computing2. Virtualisation3. Software as a Service4. Platform as a Service5. Infrastructure as a Service6. Data in Cloud7. Cloud Security 8. Cloud Computing - Simulation9. Specific Cloud Service Models10. Resource Allocation in Cloud Computing11. Mobile Cloud Computing About the authorDr. Anand Nayyar received Ph.D (Computer Science) in Wireless Sensor Networks and Swarm Intelligence. Presently he is working in Graduate School, Duy Tan University, Da Nang, Vietnam. He has total of fourteen Years of Teaching, Research and Consultancy experience with more than 250 Research Papers in various International Conferences and highly reputed journals. He is certified Professional with more than 75 certificates and member of 50 Professional Organizations. He is acting as "e;ACM DISTINGUISHED SPEAKER"e;

Book Web Development with TIBCO General Interface

Download or read book Web Development with TIBCO General Interface written by Anil Gurnani and published by Pearson Education. This book was released on 2009-02-05 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the book and does not include a CD. All CD materials are available for download at informit.com/title/0321563298 ¿ Web Development with TIBCO General Interface Building AJAX Clients for Enterprise SOA ¿ Anil Gurnani ¿ Use TIBCO General Interface to build web applications with state-of-the-art performance and usability ¿ TIBCO General Interface provides powerful tools and a framework to craft AJAX-based web applications that rival desktop applications in performance and usability. This is the only book that offers developers thorough guidance for using TIBCO’s award-winning open source tools to build interactive, high-performance GUIs and integrate them with leading server-side technologies. Experienced TIBCO General Interface developer Anil Gurnani focuses on applying General Interface in real-world production applications and presents numerous working examples that can easily be adapted for your existing sites and applications. ¿ You’ll first walk through the fundamental concepts and techniques needed to build powerful General Interface clients. Next, you’ll dive into specific back-end technologies, mastering them through start-to-finish case study projects. Finally, drawing on his own experience building enterprise-class General Interface applications for the financial services industry, Gurnani illuminates advanced topics ranging from charting and collaboration to application optimization. Coverage includes Integrating XML and XSL with TIBCO General Interface’s XML Mapping utility Extending General Interface widgets with object-oriented JavaScript Integrating with web services, databases, portals, and messaging systems: start-to-finish case study sample applications Integrating General Interface applications into service-oriented enterprises using Enterprise Service Bus (ESB) Using OpenAJAX Hub (TIBCO PageBus) to simplify collaboration among GUI components ¿ Anil Gurnani’s book greatly augments the available information for developers learning and using TIBCO’s General Interface. ...With this book, you will quickly be building General Interface applications, faster and easier than ever before. —Michael Peachey, co-founder of General Interface and Director of User Experience, TIBCO Software ¿ Anil Gurnani has written extensively on technical topics for many prestigious magazines. He is an adjunct at SCPS, New York University, where he teaches advanced courses focused on web and enterprise technologies including Core Java, JEE, and .NET. He is also an expert at managing large, global, multifunctional teams to architect and build complex distributed systems with a portfolio of front-end applications and back-end services.

Book Mastering Information Technology for CXC CSEC CAPE

Download or read book Mastering Information Technology for CXC CSEC CAPE written by and published by Dennis Adonis. This book was released on with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Digital Marketing For Dummies

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!