Download or read book Mastering the World of Marketing written by Eric Taylor and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

Download or read book Mastering Customer Value Management written by Ray Kordupleski and published by Customer Value Management I. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.

Download or read book Mastering Refractive IOLs written by David F. Chang and published by SLACK Incorporated. This book was released on 2008 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IOL technical specifications, the clinical data, and the necessary clinical and surgical skills comprise the scientific foundation for achieving a "premium" refractive outcome. To consistently achieve patient satisfaction, however, requires mastering the art of patient and IOL selection, communicating and counseling effectively, and providing a "premium" patient experience. This is a nontraditional book in which multiple experts are separately asked to discuss controversial subjects in a reader-friendly format. There is balanced coverage of all of the available refractive IOLs, as well as those that may become available in the near future. A major emphasis is placed on avoiding and managing complications or potentially dissatisfied patients. There are more than 200 chapters that are organized into 14 major sections, over 300 images, 100 tables, and 12 sidebars that cover every aspect of refractive IOL clinical practice. This is a comprehensive educational resource addressing the most demanding and rapidly evolving area in cataract and refractive surgery today and the first book to cover both the clinical and nonclinical aspects of offering refractive IOL services.

Download or read book Mastering the Business of Practice written by Marc B. Cooper and published by . This book was released on 2009-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it really take to have a highly successful practice? You might think that having a thriving practice takes knowing the right way to run your practice as a business. And to run your practice as a highly profitable business, you might believe you must have precise scripts, the best business processes, and the most well-defined and highly calibrated systems. Sorry to disappoint you, none of these delivers success. Practice success goes far beyond knowing how to produce the results. Practice success isn't the result of the right information, prescriptions, recipes, tips, and formulas. There is another domain to master without which success will not occur. And that is what this book is about. This domain is about who you need to be as an owner, as a manager, as a leader and as a marketer. If you can't be a powerful owner, if you can't be an effective manager, if you can't be an inspirational leader, if you can't be someone who attracts patients, then whatever information you have and whatever actions you take will not be effective. In order to access this domain of who you need to be in the practice, I have written this book using the most commonly asked questions culled from my 25 years as a practice management consultant. By standing in the shoes of dentists who have asked these questions and by thoughtfully considering the responses, you will see yourself and how you are in your practice. You will see how the answers in this book teach profound lessons about yourself, which will allow you to change, resulting in you being more highly effective and powerful in your practice. Lao Tzu once said; "Mastering your enemies makes you strong. Mastering yourself makes you fearless." This book is about mastering yourself in the business of practice. This book will give you insights, revelations and a much deeper understanding of yourself as a leader, manager and owner. These insights will help you to think and act in new ways that allow you to produce much better outcomes and results. This is your path to mastery. Let's take these first steps together.

Download or read book Principles of Risk Management and Insurance written by George E. Rejda and published by Pearson Education India. This book was released on 2011 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mastering Fear written by Brandon Webb and published by Penguin. This book was released on 2018-08-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: From New York Times bestselling author and former Navy SEAL Brandon Webb comes a simple yet powerful five-step guide to transforming your life by making your fears work for you instead of against you. Brandon Webb has run life-threatening missions in the world's worst trouble spots, whether that meant jumping out of airplanes, taking down hostile ships on the open sea, or rolling prisoners in the dead of night in the mountains of Afghanistan. As a Navy SEAL, he learned how to manage the natural impulse to panic in the face of terrifying situations. As media CEO and national television commentator, he has learned how to apply those same skills in civilian life. Drawing on his experiences in combat and business, along with colorful anecdotes from his vast network of super-achiever friends from astronauts to billionaires, Webb shows how people from all walks of life can stretch and transcend their boundaries and learn to use their fears as fuel to achieve more than they ever thought possible. "Fear can be a set of manacles, holding you prisoner," writes Webb. "Or it can be a slingshot, catapulting you on to greatness." The key, says Webb, is not to fight fear or try to beat it back, but to embrace and harness it. In the process, rather than being your adversary, your fear becomes a secret weapon that allows you to triumph in even the most adverse situations. In Mastering Fear, Webb and his bestselling coauthor John David Mann break this transformation down into five practical steps, creating a must-read manual for anyone looking for greater courage and mastery in their lives.

Download or read book Mastering Import Export Management written by Thomas A. COOK and published by AMACOM Div American Mgmt Assn. This book was released on 2012-02-15 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: With billions of dollars generated annually, importing and exporting is a potentially lucrative arena for growthùand a bewildering tangle of rules and regulations. Packed with hundreds of cost-effective strategies, ready-to-use forms, and valuable checklists, the second edition of Mastering Import & Export Management explains how to efficientlyùand legallyùnavigate the complex world of international trade. From the big picture of pinpointing the best markets to the nitty-gritty of packing a container, this sweeping guide examines how to spot potential risks, apply quality control procedures, prepare documentation accurately, and more. This revised and updated edition addresses how best to handle recent crises like the earthquakes and tsunami in Japan, the economic downturn, or political instability in countries like Egypt, Tunisia, Bahrain, and Libya. It also covers every new compliance and security regulation, as well as evolving best practices, including: ò C-TPAT guidelines ò Incoterms ò In-house compliance programs ò Freight costûreduction tips ò Beefed-up TSA regulations ò Improved technology options ò President Obama's new export initiatives. It's an indispensable resource for today's complex and changing global marketplace.

Download or read book Mastering Leadership written by Alan T. Belasen and published by Jones & Bartlett Publishers. This book was released on 2016 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges facing the healthcare industry are unparalleled in scope, number, and magnitude. Organizational realignments of health care systems, uncertainty about the course and impact of legislation, an aging population with evolving clinical needs, the rapid evolution of information management technologies--all combined with pressure to establish reliable systems of quality management have created an unprecedented environment for health care leaders at every level of the system. Mastering Leadership: A Vital Resource for Health Care Organizations defines and clarifies the extraordinary challenges leaders in the health care industry are facing and will continue to confront in the coming years. This text advances a model of leadership that enables executives to steer their organizations through the maze of uncertainty created by legislative, economic, demographic, clinical, information management, and political change. With contributions from leading scholars and experts in the field, the authors skillfully demonstrate how the transformational demands of leadership can be effectively integrated with the transactional and operational necessities of managing. Key Features: - Uses the Competing Values Framework to guide leaders toward an aptitude for assimilating vision development, strategic planning, and operational management. - Lead authors highly experienced in a professional and academic capacity, having served as both health care executives and leaders of growing graduate programs in business, management, and leadership. - Organized into four distinct sections: competition and commitment; communication and collaboration; community and credibility; as well as coordination and compliance.

Download or read book Mastering Islamic Finance A practical guide to Sharia compliant banking investment and insurance written by Faizal Karbani and published by FT Press. This book was released on 2015-02-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and accessible guide to Islamic finance that helps demystify the differences with conventional banking, enabling practitioners to develop Sharia compliant products for customers. The Islamic Finance industry is estimated to be worth $1.2 trillion and is growing globally at over 10% per year. Mastering Islamic Finance will give practitioners an understanding of Islamic finance, from the basic techniques, through to advanced applications. Helping to demystify and clarify the differences with conventional banking, it will enable practitioners to develop Sharia compliant products for customers. According to Sharia law there are strict rules on how financial services and products can be designed; in Islamic Finance money cannot make money and the subject of the finance must be an asset or a verifiable, real trade or business activity. Sharia compliant financial instruments have been devised to enable Muslims to abide by the principles of Islam and still make the most of their money. Mastering Islamic Finance will equip readers with an understanding of Islamic financial instruments so they can sensibly apply them in practice. For each instrument there is a definition of the concept and how it differs from its equivalent in conventional banking. There are also examples and case studies to highlight practical applications. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Download or read book Mastering Import and Export Management written by Thomas Cook and published by AMACOM. This book was released on 2017-08-17 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look beyond the borders and unlock your company’s potential from the East Coast to the West Coast, from the Deep South to the Great Lakes. According to the US Department of Commerce, more than $1.6 trillion in goods are exported annually to dozens of countries, while nearly $2.4 trillion are imported. What could your company’s share in that be? Filled with step-by-step instructions, cost-effective strategies, and ready-to-use forms, this book walks you through every key area of this lucrative expansion opportunity for your business, from handling logistics to building a global team to complying with post-9/11 security measures to clearly documenting shipments using Incoterms. In Mastering Import & Export Management, you will also find: Strategies for reducing risk and spend in global supply chains New documentation, operations, and procedures Trade compliance SOPs Guidance on managing transportation service providers E-commerce in international trade Completely updated, this all-encompassing, self-directed guide simplifies all the latest regulations and gathers together the best practices in the evolving field of import/export. You will have all the knowledge and tools required to overcome any challenge and expand their business into lucrative new frontiers.

Download or read book How YOU Can MASTER Final Expense written by Troy Clark and published by Createspace Independent Publishing Platform. This book was released on 2010-08-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 4th edition printing, Dr. Troy Clark's blockbuster book has energized multitudes of business professionals, providing hope and practical know-how to succeed. His field-tested methods released salespersons who were living on food stamps to earning weekly 4 figure paychecks within 10 weeks! Troy averaged 14 sales per week acquiring 669 clients in his first year (48 weeks) to launch an exceptional life insurance career in 2003. He is an awarded NATIONAL TOP PRODUCER. Troy begins with earning your insurance license. He expounds dynamic methods and winning sales verbiage for serving Final Expense Insurance the old way (Field Sales) to the new way (Phone Sales) successfully. Troy shares cutting-edge, profitable sales techniques that bypass failing methods to BOOST your greatest sales results ever! A Master Sales Guru, INSPIRATIONAL Keynote Speaker, executive consultant, and friend, Dr. Clark's Sales Presentation Scripts, as well as skillfully crafted products and services, are accessed by thousands of individual sales professionals, as well as nationwide agencies and corporations at www.FinalExpenseSuccess.com. Troy keynotes for: Conventions / Corporate Functions / Sales Training Events / Award Ceremonies / Sales Seminars, Webinars / Cruises / Banquets / Company Retreats / Staff Meetings, even Bible Studies, upon request. INVITE DR. TROY CLARK to inspire your event or organization!

Download or read book Mastering High Net Worth Selling written by Matt Oechsli and published by . This book was released on 2003-10-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creates the framework and provides the techniques and skills needed by financial professionals to successfully prospect for and close high net worth clients.

Download or read book Mastering Business for Strategic Communicators written by Matthew W. Ragas and published by Emerald Group Publishing. This book was released on 2017-11-14 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.

Download or read book Marketing written by Gloria Green and published by Dearborn Trade Publishing. This book was released on 1996 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.

Download or read book MONEY Master the Game written by Anthony Robbins and published by Simon and Schuster. This book was released on 2016-03-29 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Bibliography found online at tonyrobbins.com/masterthegame"--Page [643].

Download or read book The Ultimate Postcard Marketing Success Manual written by Joy Gendusa and published by Postcard Success Manual. This book was released on 2011-11-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!

Download or read book Launch Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.