EBookClubs

Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book The American Monthly Magazine

Download or read book The American Monthly Magazine written by and published by . This book was released on 1908 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing the Blue and Gray

Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

Book Pacific Magazine

Download or read book Pacific Magazine written by and published by . This book was released on 1927 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The American Exchange and Mart and Household Journal

Download or read book The American Exchange and Mart and Household Journal written by and published by . This book was released on 1888 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The American Phrenological Journal and Life Illustrated

Download or read book The American Phrenological Journal and Life Illustrated written by and published by . This book was released on 1848 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Magazine of American History

Download or read book The Magazine of American History written by and published by . This book was released on 1881 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Eagle Magazine

Download or read book The Eagle Magazine written by and published by . This book was released on 1923 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Magazine of American History with Notes and Queries

Download or read book The Magazine of American History with Notes and Queries written by John Austin Stevens and published by . This book was released on 1881 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book New England Journal of Education

Download or read book New England Journal of Education written by and published by . This book was released on 1897 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Lyceum Magazine

Download or read book The Lyceum Magazine written by Ralph Albert Parlette and published by . This book was released on 1913 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Boston Home Journal

    Book Details:
  • Author :
  • Publisher :
  • Release : 1899
  • ISBN :
  • Pages : 1138 pages

Download or read book Boston Home Journal written by and published by . This book was released on 1899 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Mosher s Magazine

    Book Details:
  • Author :
  • Publisher :
  • Release : 1899
  • ISBN :
  • Pages : 702 pages

Download or read book Mosher s Magazine written by and published by . This book was released on 1899 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Armed Forces Journal International

Download or read book Armed Forces Journal International written by and published by . This book was released on 1864 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Journal of Education

Download or read book Journal of Education written by and published by . This book was released on 1892 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Daughters of the American Revolution Magazine

Download or read book Daughters of the American Revolution Magazine written by and published by . This book was released on 1924 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: