Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2013-05-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Download or read book The Oxford Handbook of American Public Opinion and the Media written by Robert Y. Shapiro and published by OUP Oxford. This book was released on 2013-05-23 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.
Download or read book Agenda Setting written by David Protess and published by Routledge. This book was released on 2016-07-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 1922 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.
Download or read book Opinion Polls and the Media written by C. Holtz-Bacha and published by Springer. This book was released on 2012-04-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.
Download or read book The News and Public Opinion written by Maxwell McCombs and published by Polity. This book was released on 2011-10-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.
Download or read book Taken by Storm written by W. Lance Bennett and published by University of Chicago Press. This book was released on 1994-10-03 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: American politics and political economy series.
Download or read book Politicians Don t Pander written by Lawrence R. Jacobs and published by University of Chicago Press. This book was released on 2000-06-21 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative and engagingly written book, the authors argue that politicians seldom tailor their policy decisions to "pander" to public opinion. In fact, they say that when not facing election, contemporary presidents and members of Congress routinely ignore the public's preferences and follow their own political philosophies. 37 graphs.
Download or read book The Nature and Origins of Mass Opinion written by John Zaller and published by Cambridge University Press. This book was released on 1992-08-28 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.
Download or read book Predictions of Public Opinion from the Mass Media written by David P. Fan and published by Praeger. This book was released on 1988-10-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Those of us on the lookout for insights into social behavior must be impressed when a book strikes us as being powerful enough to shake firmly held beliefs in a single reading. Even as we explore the vagueness of social science, we unveil bias that prejudices how we think, what we teach. One bias in the social sciences derives from the influence of `cognitive dissonance' invoking thoughts of message reinforcement, not opinion change, and suggesting minimal effects of the press. Author David Fan goes far in dissuading those of us who have fallen under the minimalist spell. His clear examination of the power of the American press on public opinion provides compelling evidence for the profound impact the press has on our thinking. Fan, a cellular biologist, parades an impressive array of data to support his contention that opinion can be measured by the application of his mathematical model to the content of national news reports. His findings confirm a clear connection between the content of national news and the results of national opinion polls. Public Relations Review This incisive examination of the power of information in society uses a new mathematical model, ideodynamics, to describe social responses to information and suggests that public opinion can be swayed in a predictable fashion by messages acting on the populace. In addition to mathematical modeling, this book also introduces a new method for computer content analysis able to score text for its support of different viewpoints. The method is highly flexible and adaptable, yielding great precision for any topic in any language. Although previous work has indicated that the press is able to set the agenda with regard to public opinion, this book is unique in demonstating that the press also is able to mold opinion within that agenda. Fan begins with a presentation of ideodynamics followed by an examination of the ability of the mathematical model to incorporate previous theories. He then considers data applications and discusses the conclusions to be drawn from the work. The empirical testing uses the ideodynamic equations and scores from the text analysis to predict time trends of public opinion which correspond strikingly well with actual poll measurements.
Download or read book Selling Fear written by Brigitte L. Nacos and published by University of Chicago Press. This book was released on 2011-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The news as commodity, public good, and political manipulator -- Selling fear : the not so hidden persuaders -- Civil liberties versus national security -- Selling the Iraq war -- Preventing attacks against the homeland -- Preparing for the next attack -- Mass-mediated politics of counterterrorism -- Postscript. President Obama : underselling fear?
Download or read book The SAGE Handbook of Public Opinion Research written by Wolfgang Donsbach and published by SAGE. This book was released on 2007-12-18 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.
Download or read book Reading Public Opinion written by Susan Herbst and published by University of Chicago Press. This book was released on 1998-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public opinion is one of the most elusive and complex concepts in democratic theory, and we do not fully understand its role in the political process. Reading Public Opinion offers one provocative approach for understanding how public opinion fits into the empirical world of politics. In fact, Susan Herbst finds that public opinion, surprisingly, has little to do with the mass public in many instances. Herbst draws on ideas from political science, sociology, and psychology to explore how three sets of political participants—legislative staffers, political activists, and journalists—actually evaluate and assess public opinion. She concludes that many political actors reject "the voice of the people" as uninformed and nebulous, relying instead on interest groups and the media for representations of public opinion. Her important and original book forces us to rethink our assumptions about the meaning and place of public opinion in the realm of contemporary democratic politics.
Download or read book Constructing Public Opinion written by Justin Lewis and published by Columbia University Press. This book was released on 2001-03-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is polling a process that brings "science" into the study of society? Or are polls crude instruments that tell us little about the way people actually think? The role of public opinion polls in government and mass media has gained increasing importance with each new election or poll taken. Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication. Rather than dismissing polls, he considers them to be a significant form of representation in contemporary culture; he explores how the media report on polls and, in turn, how publicized results influence the way people respond to polls. Lewis argues that the media tend to exclude the more progressive side of popular opinion from public debate. While the media's influence is limited, it works strategically to maintain the power of pro-corporate political elites.
Download or read book Making the News written by Amber E. Boydstun and published by University of Chicago Press. This book was released on 2013-08-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media attention can play a profound role in whether or not officials act on a policy issue, but how policy issues make the news in the first place has remained a puzzle. Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues in favor of stories on “balloon boy?” With Making the News, Amber Boydstun offers an eye-opening look at the explosive patterns of media attention that determine which issues are brought before the public. At the heart of her argument is the observation that the media have two modes: an “alarm mode” for breaking stories and a “patrol mode” for covering them in greater depth. While institutional incentives often initiate alarm mode around a story, they also propel news outlets into the watchdog-like patrol mode around its policy implications until the next big news item breaks. What results from this pattern of fixation followed by rapid change is skewed coverage of policy issues, with a few receiving the majority of media attention while others receive none at all. Boydstun documents this systemic explosiveness and skew through analysis of media coverage across policy issues, including in-depth looks at the waxing and waning of coverage around two issues: capital punishment and the “war on terror.” Making the News shows how the seemingly unpredictable day-to-day decisions of the newsroom produce distinct patterns of operation with implications—good and bad—for national politics.
Download or read book Mass Media and American Politics written by Doris A. Graber and published by CQ Press. This book was released on 2017-07-20 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive, trusted core text on media's impact on attitudes, behavior, elections, politics, and policymaking is known for its readable introduction to the literature and theory of the field. Mass Media and American Politics, Tenth Edition is thoroughly updated to reflect major structural changes that have shaken the world of political news, including the impact of the changing media landscape. It includes timely examples of the significance of these changes pulled from the 2016 election cycle. Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard.
Download or read book Who Deliberates written by Benjamin I. Page and published by University of Chicago Press. This book was released on 1996-06-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public deliberation is essential to democracy, but the public can be fooled as well as enlightened. In three case studies of media coverage in the 1990s, Benjamin Page explores the role of the press in structuring political discussion. Page shows how the New York Times presented a restricted set of opinions on whether to go to war with Iraq, shutting out discussion of compromises favored by many Americans. He then examines the media's negative reaction to the Bush administration's claim that riots in Los Angeles were caused by welfare programs. Finally, he shows how talk shows overcame the elite media's indifference to widespread concern about Zoe Baird's hiring of illegal aliens. Page's provocative conclusion identifies the conditions under which media outlets become political actors and actively shape and limit the ideas and information available to the public. Arguing persuasively that a diversity of viewpoints is essential to true public deliberation, this book will interest students of American politics, communications, and media studies.
