Download or read book Brand Mascots written by Stephen Brown and published by Routledge. This book was released on 2014-06-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

Download or read book We Want Fish Sticks written by Nicholas Hirshon and published by University of Nebraska Press. This book was released on 2018-12-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NHL’s New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton’s frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!” During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. The Islanders thought they had traded for a star player to inaugurate the fisherman era, but he initially refused to report and sulked until the general manager banished him. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.

Download or read book Team Spirits written by C. Richard King and published by U of Nebraska Press. This book was released on 2001-01-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies the controversy over the use of Native American mascots by professional sports, colleges, and high schools, describing the origins and messages conveyed by such mascots as the Atlanta Braves and Florida State Seminoles.

Download or read book Bigotry and Intolerance written by Kathlyn Gay and published by Scarecrow Press. This book was released on 2013-03-14 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many people appreciate cultural, social, political, and religious diversity, there are others who feel compelled to express their intolerance for others through cruel words and actions. Their behavior often stems from ignorance and insecurity, and they demonstrate their prejudices by belittling others who are different from them. These narrow-minded individuals attack others based on any number of reasons, including religious beliefs, sexual orientation, cultural background, social standing, or physical appearance. In Bigotry and Intolerance: The Ultimate Teen Guide, Kathlyn Gay looks at the various reasons why people of all age levels and backgrounds feel the need to disparage others. This book also offers help to teens who are the object of fear and hatred by showing them how to combat such behavior. Topics covered in this book include: the meaning of bigotry and intolerance types of bigotry—from religious bigotry to homophobia the difference between bigotry and racism what it feels like to be the target of bigotry how to cope with discrimination individuals and groups that advocate tolerance and appreciation of cultural diversity Aimed at young adults who are interested in fighting bigotry and intolerance, this book will help teens who suffer from the small-mindedness of others. It might also help those who are less tolerant find some common ground with those who are different from them—and lead to a better understanding of how diversity makes for a richer, more interesting world. Featuring commentary from several young adults, Bigotry and Intolerance: The Ultimate Teen Guide will be welcomed by those who want to turn the tide of prejudice and fear in their schools and in their communities.

Download or read book America s Favorite Mascot written by Amanda Wirth and published by Silly Dog Media. This book was released on 2021-09-05 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's Favorite Mascot chronicles the history of the U.S. Army mules at West Point. West Point has a rich history that has impacted United States History and the United States Military immensely. Alongside the esteemed graduates of West Point have been their beloved mules. America's Favorite Mascot tells the stories of the mules, their antics, and the important role they have played at the United States Military Academy. Book Review 1: "America's Favorite Mascot does an excellent job telling the story of America's favorite mascot! The Army mules have been essential to the success of our armed forces since the birth of this nation and the West Point mules are an important part of West Point history. This is a must read for any West Point fan or history buff!" -- Alfred Hoffman, Jr. US Ambassador, USMA ’56, Hannibal, my mule boss’53-‘56 Book Review 2: "The long gray mule line is an important part of the long gray line and America's Favorite Mascot does a great job introducing the public to an important part of West Point history." -- Harrison Mann, USMA '12 Book Review 3: "Mules are an important part of the armed forces and especially West Point, and America's Favorite Mascot truly shows us just how amazing they are. A great read for any military history enthusiast! And I hope USMA graduates everywhere will add it to their West Point memorabilia collections." -- Steve Townes, CEO, Ranger Aerospace, USMA '75 (Head Rabble Rouser and Mule Rider). Book Review 4: “Tiny Tomsen told me many times that the mission is to celebrate the rich legacy of the West Point Mule. This wonderful book suggests ‘mission accomplished’. Tiny would be proud”. -- Mike Lapolla, USMA '65

Download or read book Redskins written by James V Fenelon and published by Taylor & Francis. This book was released on 2016-08-19 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book assesses the controversies over the Washington NFL team name as a window into other recent debates about the use of Native American mascots for professional and college sports teams. Fenelon explores the origin of team names in institutional racism and mainstream society’s denial of the impact of four centuries of colonial conquest. Fenelon’s analysis is supported by his surveys and interviews about the "Redskins" name and Cleveland "Indians" mascot "Chief Wahoo." A majority of Native peoples see these mascots as racist, including the National Congress of American Indians—even though mainstream media and public opinion claim otherwise. Historical analysis divulges these terms as outgrowths of "savage" and "enemy icon" racist depictions of Native nations. The book ties the history of conquest to idealized claims of democracy, freedom, and "honoring" sports teams.

Download or read book Advancing Big Data Benchmarks written by Tilmann Rabl and published by Springer. This book was released on 2014-10-08 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed joint proceedings of the Third and Fourth Workshop on Big Data Benchmarking. The third WBDB was held in Xi'an, China, in July 2013 and the Fourth WBDB was held in San José, CA, USA, in October, 2013. The 15 papers presented in this book were carefully reviewed and selected from 33 presentations. They focus on big data benchmarks; applications and scenarios; tools, systems and surveys.

Download or read book Intelligent IoT for the Digital World written by Yang Yang and published by John Wiley & Sons. This book was released on 2021-03-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how the Internet of Things will change the information and communication technology industry in the next decade The Intelligent Internet of Things explores a unique type of Internet of Things (IoT) architecture, for example, the Web of Things (WoT) with its open character that breaks the barriers among various IoT vertical applications. The authors—noted experts on the topic—examine and compare key technologies from physical to platform level, especially the Narrow Band Internet of Things (NB-IoT) technology. They discuss applications with different data transmission requirements that are typical to IoT. The text also describes the requirements of WoT applications on 5G and includes detailed information on WoT technologies. The Intelligent Internet of Things examines three typical WoT applications: the monitoring application of south-to-north water diversion projects; smart driving applications; and network optimization applications. In addition, the text explores testing and authentication of IoT key technologies, with the required equipment, platform, and outdoor environment development. This important book: Provides information on what IoT/WoT is, when to use it, how to provide IoT services with certain technologies, and more Discusses restful architecture, main protocols (ZigBee, 6lowpan, CoAP, HTML5) Explores key technologies on different layers (sensing, gathering, application) Examines how IoT will change the information and communication technology industry Written for professionals working in IoT development, management and big data analytics, Intelligent Internet of Things offers an overview of IoT architecture, key technology, current applications and future development of the technology.

Download or read book Block Trace Analysis and Storage System Optimization written by Jun Xu and published by Apress. This book was released on 2018-11-16 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the fundamental factors of data storage system performance and master an essential analytical skill using block trace via applications such as MATLAB and Python tools. You will increase your productivity and learn the best techniques for doing specific tasks (such as analyzing the IO pattern in a quantitative way, identifying the storage system bottleneck, and designing the cache policy). In the new era of IoT, big data, and cloud systems, better performance and higher density of storage systems has become crucial. To increase data storage density, new techniques have evolved and hybrid and parallel access techniques—together with specially designed IO scheduling and data migration algorithms—are being deployed to develop high-performance data storage solutions. Among the various storage system performance analysis techniques, IO event trace analysis (block-level trace analysis particularly) is one of the most common approaches for system optimization and design. However, the task of completing a systematic survey is challenging and very few works on this topic exist. Block Trace Analysis and Storage System Optimization brings together theoretical analysis (such as IO qualitative properties and quantitative metrics) and practical tools (such as trace parsing, analysis, and results reporting perspectives). The book provides content on block-level trace analysis techniques, and includes case studies to illustrate how these techniques and tools can be applied in real applications (such as SSHD, RAID, Hadoop, and Ceph systems). What You’ll Learn Understand the fundamental factors of data storage system performance Master an essential analytical skill using block trace via various applications Distinguish how the IO pattern differs in the block level from the file level Know how the sequential HDFS request becomes “fragmented” in final storage devices Perform trace analysis tasks with a tool based on the MATLAB and Python platforms Who This Book Is For IT professionals interested in storage system performance optimization: network administrators, data storage managers, data storage engineers, storage network engineers, systems engineers

Download or read book Leisure Culture and the Olympic Games written by John Horne and published by Routledge. This book was released on 2016-04-08 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection contains six refreshing critical assessments of the leisure-sport relationship from societies that have staged the Olympic and Paralympic Games and contains valuable information for those who live in societies that aspire to host the Games. The collection begins and ends with discussions of the Olympic Games as a platform for protest. The first and last chapters consider the changing political relationships from 1968 in Mexico City, when one of the most politically-charged gestures ever made by athletes took place, and the campaigns surrounding the ethical responsibilities of those hosting the Olympics in London in 2012. Other chapters consider the sociocultural legacy of the Seoul Olympics, assess the likely regeneration legacies of the London 2012 Games, examine the relationship between hosting societies and indigenous cultures and analyse the effectiveness and appeal of Olympic mascots. This collection provides not just insight into the past and present effects of the Olympic and Paralympic Games but also offers readers the opportunity to reflect upon and consider the impact of these sports mega-events on their everyday lives. This book was published as a special issue of Leisure Studies.

Download or read book Cloud Services Networking and Management written by Nelson L. S. da Fonseca and published by John Wiley & Sons. This book was released on 2015-03-31 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloud Services, Networking and Management provides a comprehensive overview of the cloud infrastructure and services, as well as their underlying management mechanisms, including data center virtualization and networking, cloud security and reliability, big data analytics, scientific and commercial applications. Special features of the book include: State-of-the-art content Self-contained chapters for readers with specific interests Includes commercial applications on Cloud (video services and games)

Download or read book American Sports 4 volumes written by Murry R. Nelson and published by Bloomsbury Publishing USA. This book was released on 2013-05-23 with total page 1678 pages. Available in PDF, EPUB and Kindle. Book excerpt: America loves sports. This book examines and details the proof of this fascination seen throughout American society—in our literature, film, and music; our clothing and food; and the iconography of the nation. This momentous four-volume work examines and details the cultural aspects of sport and how sport pervasively reflects—and affects—myriad aspects of American society from the early 1900s to the present day. Written in a straightforward, readable manner, the entries cover both historical and contemporary aspects of sport and American culture. Unlike purely historical encyclopedias on sports, the contributions within these volumes cover related subject matter such as poetry, novels, music, films, plays, television shows, art and artists, mythologies, artifacts, and people. While this encyclopedia set is ideal for general readers who need information on the diverse aspects of sport in American culture for research purposes or are merely reading for enjoyment, the detailed nature of the entries will also prove useful as an initial source for scholars of sport and American culture. Each entry provides a number of both print and online resources for further investigation of the topic.

Download or read book Contesting Constructed Indian ness written by Michael Taylor and published by Lexington Books. This book was released on 2013-05-16 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Native American sports team mascots represent a contemporary problem for modern Native American people. The ideas embedded in the mascot representations, however, are as old as the ideas constructed about the Indian since contact between the peoples of Western and the Eastern hemispheres. Such ideas conceived about Native Americans go hand-in-hand with the machinations of colonialism and conquest of these people. This research looks at how such ideas inform the construction of identity of white males from historic experiences with Native Americans. Notions of “playing Indian” and of “going Native” are precipitated from these historic contexts such that in the contemporary sense of considering Native Americans, popular culture ideas dress Native Americans in feathers and buckskin in order to satisfy stereotypic expectations of Indian-ness.

Download or read book Encyclopedia of American Indian Issues Today 2 volumes written by Russell M. Lawson and published by Bloomsbury Publishing USA. This book was released on 2013-04-02 with total page 1287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential reference examines the history, culture, and modern tribal concerns of American Indians in North America. Despite the fact that 565 federally recognized tribes exist on the continent of North America, non-Native Americans typically know very little about the modern world of American Indians. In a few instances, the uneasy coexistence of the two cultures has served to create controversy, such as fake Indians fraudulently leveraging ethnicity-based benefits, U.S. officials disposing of nuclear waste near reservations, and sports clubs basing mascots on cultural stereotypes. This unique survey scrutinizes the historical background as well as the contemporary issues of American Indian societies as both part of—and completely separate from—the world around them. Encyclopedia of American Indian Issues Today features subjects commonly discussed, including reservations, poverty, sovereignty, the problem of solid waste on reservations, and the lives of urban Indians, among other contemporary issues. Organized into ten sections, the book also provides helpful sidebars and informative essays to address topics on casinos and gaming, sexual identity, education, and poverty.

Download or read book Branding Japanese Food written by Katarzyna J. Cwiertka and published by University of Hawaii Press. This book was released on 2020-02-29 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of “Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year” on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. The authors challenge the very definition of washoku as it was presented in the UNESCO nomination, and expose the multitude of contradictions and falsehoods used in the promotion of Japanese cuisine as part of the nation-branding agenda. Cwiertka and Yasuhara argue further that the manipulation of historical facts in the case of washoku is actually a continuation of similar practices employed for centuries in the branding of foods as iconic markers of tourist attractions. They draw parallels with gastronomic meibutsu (famous products) and edible omiyage (souvenirs), which since the early modern period have been persistently marketed through questionable connections with historical personages and events. Today, meibutsu and omiyage play a central role in the travel experience in Japan and comprise a major category in the practices of gift exchange. Few seem to mind that the stories surrounding these foods are hardly ever factual, despite the fact that the stories, rather than the food itself, constitute the primary attraction. The practice itself is derived from the intellectual exercise of evoking specific associations and sentiments by referring to imaginary landscapes, known as utamakura or meisho. At first restricted to poetry, this exercise was expanded to the visual arts, and by the early modern period familiarity with specific locations and the culinary associations they evoked had become a fixed component of public collective knowledge. The construction of the myths of meibutsu, omiyage, and washoku as described in this book not only enriches the understanding of Japanese culinary culture, but also highlights the dangers of tweaking history for branding purposes, and the even greater danger posed by historians remaining silent in the face of this irreversible reshaping of the past into a consumable product for public enjoyment.

Download or read book Promotional Screen Industries written by Paul Grainge and published by Routledge. This book was released on 2015-03-27 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

Download or read book Mascot Nation written by Andrew C. Billings and published by University of Illinois Press. This book was released on 2018-10-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue of Native American mascots in sports raises passions but also a raft of often-unasked questions. Which voices get a hearing in an argument? What meanings do we ascribe to mascots? Who do these Indians and warriors really represent? Andrew C. Billings and Jason Edward Black go beyond the media bluster to reassess the mascot controversy. Their multi-dimensional study delves into the textual, visual, and ritualistic and performative aspects of sports mascots. Their original research, meanwhile, surveys sports fans themselves on their thoughts when a specific mascot faces censure. The result is a book that merges critical-cultural analysis with qualitative data to offer an innovative approach to understanding the camps and fault lines on each side of the issue, the stakes in mascot debates, whether common ground can exist and, if so, how we might find it.