Download or read book Mascot Mania written by Sabrina Barlow and published by Texas Review Press. This book was released on 2005 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a look at the Spirit behind the high schools of Texas - the Mascot that represents each school's "religion."
Download or read book Brand Mascots written by Stephen Brown and published by Routledge. This book was released on 2014-06-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective. Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.
Download or read book Basketball s Zaniest Mascots written by David Carson and published by Capstone. This book was released on 2022-08 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: On opening night, a green dragon flies down to the Orlando Magic's court on a zip line. At the Phoenix Suns' arena, a goofy gorilla leaps off a trampoline and slams a big-time dunk. On the Chicago Bulls' court, a fuzzy red bull shoots T-shirts into the crowd. Basketball fans love to laugh and cheer at the shenanigans of these and many other colorful mascots. Have a blast learning about the zaniest basketball mascots!
Download or read book Football s Funniest Mascots written by David Carson and published by Capstone. This book was released on 2022-08 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the Dallas Cowboys' stadium, the crowd cheers a cowboy with a huge hat who roars onto the field on a four-wheeler. In Kansas City, a big, furry wolf breaks into a rowdy dance the Chiefs' stadium. In the Tampa Bay Buccaneers' stadium, a fearsome pirate stalks the sidelines as if he's protecting the home team's turf. Football fans enjoy the goofy antics of these and many other colorful mascots. Have a good laugh while learning about the funniest football mascots!"--
Download or read book Baseball s Wackiest Mascots written by David Carson and published by Capstone. This book was released on 2022 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fuzzy, green creature is spotted dancing with fans on top of the Philadelphia Phillies' dugout. Crew members chase after a wacky chicken on the San Diego Padres' field. A mischievous seal is caught trying to steal the San Francisco Giants' home plate--literally! Baseball fans love to watch and applaud the playful antics of colorful mascots. Join the fun and learn all about the wackiest baseball mascots!
Download or read book Manga Mania Magical Girls and Friends written by Christopher Hart and published by Watson-Guptill. This book was released on 2014-11-25 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sailor Moon. Card Captor Sakura. Magical Girl Rayearth. They’re magical girls, and they’re some of the biggest names in manga. Magical girls, ordinary schoolgirls given superpowers, are hugely popular in Japan and the United States. Now Christopher Hart shows fans everywhere how to draw these manga shoujo faves. Faces and body proportions, action poses, costumes, expressions, transformations, special effects—they’re all here, all in Hart’s distinctive step-by-step approach. So are magical fighting boys and everybody’s favorite, the cute, furry manga mascots. Hart demonstrates how to create funny mascots, magical boys, fighting teams, and supporting characters, plus how to design layouts. Magical girls show us that we all have special powers deep inside—now Manga Mania: Magical Girls and Friends let those special drawing powers reveal themselves at last!
Download or read book Ski written by and published by . This book was released on 2002-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hockey s Weirdest Mascots written by David Carson and published by Capstone. This book was released on 2022-08 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Anaheim Ducks' home arena, a big duck with a special hockey mask drops from the rafters to the ice. A big, fluffy moose with huge antlers pumps up the crowd at the Winnipeg Jets' arena. A huge purple octopus drops to the ice at the Detroit Red Wings' rink to strike fear into the opposition. Hockey fans love the pranks and stunts of these and many other colorful mascots. Join the party and learn all about the weirdest hockey mascots!
Download or read book Soccer World Cup written by Clive Gifford and published by Crabtree Publishing Company. This book was released on 2009 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take to the field as Soccer World Cup plunges readers into the excitement of professional soccer in stadiums across the globe. Young soccer fans will love this absorbing look into the highest level of competitive soccer in the world.
Download or read book Making It in the Minors written by Arthur P. Solomon and published by McFarland. This book was released on 2012-11-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many sports-related books about what happens on the playing field, but few are written about the equally interesting stories of what happens on the business side. Why acquire a professional sports team? What goes into the branding, marketing and entertainment that make some teams successful, and others not? What are the challenges that managers and staff face? Are there valuable lessons from the major and minor leagues for university, high school and other amateur sports programs? How do sports teams generate a profit? While the examples are drawn from the business of baseball, the lessons are applicable to other sports and many retail businesses.
Download or read book Skiing written by and published by . This book was released on 1986-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research in Consumer Behavior written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2011-10-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 1997 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Seventh Regiment Gazette written by and published by . This book was released on 1916 with total page 1052 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Download or read book The Game of Our Lives written by David Goldblatt and published by Penguin UK. This book was released on 2014-10-30 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER of the William Hill Sports Book of the Year Award 2015 In the last two decades football in Britain has made the transition from a peripheral dying sport to the very centre of our popular culture, from an economic basket-case to a booming entertainment industry. What does it mean when football becomes so central to our private and political lives? Has it enriched us or impoverished us? In this sparkling book David Goldblatt argues that no social phenomenon tracks the momentous economic, social and political changes of the post-Thatcherite era in a more illuminating manner than football, and no cultural practice sheds more light on the aspirations and attitudes of our long boom and now calamitous bust. A must-read for the thinking football fan, The Game of Our Lives will appeal to readers of Fever Pitch by Nick Hornby and Inverting the Pyramid by Jonathan Wilson. It will also be relished by readers of British social history such as Austerity Britain by David Kynaston. 'Brilliantly incisive. Goldblatt is not merely the best football historian writing today, he is possibly the best there has ever been. Goldblatt's book could hardly be more impressive' Sunday Times
Download or read book Handbook on Place Branding and Marketing written by Adriana Campelo and published by Edward Elgar Publishing. This book was released on 2017-06-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.