Download or read book Marketing Yourself and Your Career written by Jane Ballback and published by . This book was released on 1998-01-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theorizing that people have to market themselves in order to survive in the workplace, this book shows readers how to develop techniques to be in the right place at the right time. It also promotes a positive attitude, and demonstrates how to use verbal communication to increase visibility.
Download or read book Personal Branding and Marketing Yourself written by Rita Balian Allen and published by . This book was released on 2014-06-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.
Download or read book YOU Incorporated written by Ines Temple and published by Nicholas Brealey. This book was released on 2018-10-30 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: From career transition expert and bestselling author Ines Temple comes a concise, practical guide for job-seekers, career-changers, and career-builders on how to manage your career like a business with YOU as its most valuable asset. Organized into 5 digestible chapters, You, Incorporated is a practical guide to career success that zeroes in on 3 essential concepts that job-seekers, career builders and career changers need to know: No Job is Forever, Employability Equals Options, and Your Career is Your Business. In a refreshingly clear, no-nonsense style, Ines shares the lessons she has learned advising and coaching thousands of people to help them find their own "job utopias." In You, Incorporated, readers will find a down-to-earth, accessible approach to becoming more valuable to current employers while developing long-term personal competitiveness to attract future employers and seize new opportunities!
Download or read book Marketing Yourself and Your Career written by Jane Ballback and published by Fisher Books. This book was released on 1996 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a clear and concise self-marketing process to promote your skills and accomplishments and move ahead in a fulfilling career. Learn to: - Create your personal marketing mix using the "Five P's" -- product, promotion, place, price, and positioning - Develop techniques and strategies for being in the right place at the right time - Use the power of words effectively to gain a new visibility - Promote yourself within your own organization
Download or read book Me Pick Me written by E. Corrine Byrd and published by Trafford Publishing. This book was released on 2007-02-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're looking for your first job, changing fields or replacing a lost job, job hunting is a frustrating process that can make even the most confident and qualified among us a little nutty. Often, competition is fierce and patience, thin. Every possible edge job seekers can gain becomes critical. Written by prominent marketing and communications specialist, E. Corinne Byrd, Me. Pick Me, Marketing Yourself for a Job is a dynamic step-by-step program for clever job campaigns, including ideas and suggestions for resumes, cover letters, performance pledge letters, power interviews, golden gifts and more. Discover secrets to wow employers Stand out from the competition with personal marketing strategies Create the best interview of your life! Use the power of visualization and affirmation for results Write and use words that get you hired - with sample scripts Use the power of public relations to get your ideal job Become a star employee to get promoted Learn to negotiate salary and get pay raises! Sharing personal examples, often infused with humor and always with encouragement, Byrd shares insights gained from more than two decades of award-winning public relations and copywriting experience, marketing and sales management. Her years as an executive in a world-famous motivational company provide readers with a unique brand of fail-proof job search techniques, plus an on-the-job system for climbing the ladder of success. Engaging, informative and filled with useful tips, the book will help everyone from college grads, to mid-level managers, to executives, say and do the right things to get a job. Byrd will become your personal coach, as she shows you exactly how to achieve communication charisma and personal selling power for maximum advantage in an ultra-competitive employment marketplace. The book is designed to give the job seeker a competitive edge in wowing a potential employer and fast-tracking a career.
Download or read book Promote Yourself written by Dan Schawbel and published by St. Martin's Press. This book was released on 2013-09-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times and Wall Street Journal Bestseller "Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."--Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career: * What are managers really looking for? * What do you do if you're stuck at work? * How do you create a personal brand for professional success? * How do you use social media for networking to propel your career? Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. Promote Yourself: The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.
Download or read book Blow Your Own Horn written by Jeffrey P. Davidson and published by Amacom Books. This book was released on 1987 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on methods for making career marketing a part of the work routine in order to achieve promotions and career goals
Download or read book How to Market Yourself written by Laura Lynn Kerner and published by . This book was released on 2007 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Download or read book Jab Jab Jab Right Hook written by Gary Vaynerchuk and published by Harper Collins. This book was released on 2013-11-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Download or read book Reboot Your Career written by Paul Gibbons and published by Createspace Independent Publishing Platform. This book was released on 2016-09-15 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reboot Your Career: A Blueprint for Finding Your Calling, Marketing Yourself, and Landing Great Gigs gives readers an insight into the changing world of work; then tools to help identify their calling, their values, and their work-style; then tools to help create compelling resumes and social media profiles; and finally, tools for networking and job hunting in the 21st century. In the introduction, you will get to grips with the essentials of the career mindset, the most important megatrends affecting the world of work, and which career myths might be holding you back. In section one, you will understand yourself better through a series of profiling exercises - this helps uncover the "authentic you", where your talents belong in the world, where you will flourish, and what your passions and values are. In section two, you learn to brand yourself online, on social media, and in formal descriptions (such as resumes and LinkedIn profiles). Since your personal brand is based on the authentic you, you can create these with passion and verve - making you stand out from the crowd because what you say and who you are are aligned. In section three, you see why most job hunts fail - the hidden job market. This leads to counter intuitive suggestions on how to look for gigs, and how to network based on 21st century science. In short - Reboot Your Career covers "who am I and what am I passionate about", "how to brand and present myself", and "how to look for gigs."
Download or read book Self Marketing Power written by Jeff Beals and published by Keynote Publishing LLC. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.Through fascinating examples and entertaining stories, you will learn how to:Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business Establish name recognition and become a "celebrity" inside your sphere of interest Get real results from your networking efforts Exploit your current job for self marketing benefits Become a superstar in your profession Develop an expertise and become a sought-after speaker, consultant and source for news stories
Download or read book Marketing Yourself written by Dorothy Leeds and published by HarperCollins Publishers. This book was released on 1991 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use state-of-the-art sales and marketing techniques to enhance your value in a rapidly changing business world.
Download or read book Selling Yourself to Employers written by Tom O'Neil and published by New Holland Australia(AU). This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling yourself to employers -- Developing your resume and cover letter -- Interviewing basics and techniques -- Effectively negotiating your salary -- Being proactive.
Download or read book Soft Skills written by John Sonmez and published by . This book was released on 2020-11 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most software developers, coding is the fun part. The hard bits are dealing with clients, peers, and managers and staying productive, achieving financial security, keeping yourself in shape, and finding true love. This book is here to help. Soft Skills: The Software Developer's Life Manual is a guide to a well-rounded, satisfying life as a technology professional. In it, developer and life coach John Sonmez offers advice to developers on important subjects like career and productivity, personal finance and investing, and even fitness and relationships. Arranged as a collection of 71 short chapters, this fun listen invites you to dip in wherever you like. A "Taking Action" section at the end of each chapter tells you how to get quick results. Soft Skills will help make you a better programmer, a more valuable employee, and a happier, healthier person.
