Download or read book Marketing Your Shopping Center written by S. Albert Wenner and published by . This book was released on 1987 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promotion and Marketing for Shopping Centers written by S. Albert Wenner and published by . This book was released on 1980 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Shopping Center Marketing written by International Council of Shopping Centers and published by . This book was released on 1983-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book SHOPPING CENTER MANAGEMENT AND LEASING 2ND EDITION written by CPM; ALAN ALEXANDER. RICHARD MUHLEBACH and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong written by Wing-Chi Ng and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong" by Wing-chi, Ng, 吳永治, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: This paper examines the major components and effectiveness of the marketing strategies in promotion mix of shopping centres in Hong Kong. In order to attract as many as visitors, many shopping centres in Hong Kong have implemented different promotional strategies with a hope to successfully deliver valuable goods and services to their customers. This paper studies what kinds of promotional mix those shopping centres are being implemented and its effectiveness on attracting shoppers. Three famous shopping centres are selected for the study. They are the Pacific Place at Admiralty, Harbour City at Tsim Sha Tsui and New Town Plaza at Sha Tin. They are separately located in Hong Kong Island, Kowloon and New Territory but they all successfully attract shoppers from local residents to tourists. On site investigation and customer survey from shoppers will be conducted to collect views and opinions regarding shopping centres' promotional strategies. Analysis for customer survey and recommendations would be suggested to shopping centres management for modifying their promotional strategies. It wishes to give the management more insights and different considerations to adjust their current promotional mix so that their promotional strategies could be more comparable and better deliver their goods and services to their existing and potential customers. In view of emerge of change in technology, mobile communication recently becomes more and more popular and seems to be more influential than traditional public media. This paper also suggests measures for shopping centre management adjusting their promotion mix by taking advantage of the technology to enhance their marketing strategies and allow direct marketing with their customers. Subjects: Shopping centers - China - Hong Kong - Marketing
Download or read book Shopping Centre Marketing written by Piotr Krowicki and published by Taylor & Francis. This book was released on 2024-02-26 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are almost 10,000 shopping centres in Europe, and in the United States there are over 100,000, many of which have entered the end-of-life phase due to growing e-retail. Therefore, the issue of how customers perceive the value of these facilities and customer engagement in the relationship with the shopping centre is becoming increasingly important. In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies. It offers an analysis of the conceptualisation and history of shopping centres and utilises both theoretical and empirical research, presenting results from extensive studies and building a framework for value creation in retail spaces. The book will find a wide audience among scholars interested in marketing and retail management. The practical implications discussed will also provide further research opportunities and insights for astute practitioners.
Download or read book Shopping Centers in the New York City Marketing Area written by and published by . This book was released on 1959 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shopping Center Management written by Alan A. Alexander and published by Institute of Real Estate Management. This book was released on 1992 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shopping Centers written by Peter Viereck and published by Routledge. This book was released on 2017-07-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopping center development has never been more popular-or more hazardous than it is today. Retail distribution in the United States has greater efficiency than anywhere else in the world, a tribute to the adaptability and rationalization of systems which have characterized the field. The pressures of the future, however, require greater exertion if they are to be adequately met. The industry drive to the new "middle markets" may change the face of small city America-or it may lead to a blind alley. As central cities, aided by EDA (Economic Development Administration) and UDAG (Urban Development Action Grant), gird up for revitalization in the face of reduced real buying power, these issues take on increased vigor. A whole new legal fabric is evolving in the development of major commercial facilities. Does it mark the path of the future-or is it an ineffectual last gasp effort to reshape the basic overwhelming trend lines of American life? How do we get a grasp on these parameters? Whether city planner, economic or marketing consultant, investor, or developer-much of our future depends on the answers. The authorities brought together for these specially sponsored papers are the best in the business-and provide key insights into this dynamic field. Demographics and consumer response that challenge marketing and planning professionals are also included.
Download or read book The Planning of a Shopping Center written by Akisa Matsuda and published by . This book was released on 1996 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shopping Centers and Other Retail Properties written by John R. White and published by John Wiley & Sons. This book was released on 1996-03-15 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopping centers and other forms of retail properties continue tobe among the soundest real estate investments in North America. Butretail property is a highly specialized field of real estatedevelopment with a unique and complex set of legal, financial,development, management, and marketing variables about whichinvestors and developers must possess a sound working knowledge.Now this book arms with you with that knowledge, and muchmore. The most comprehensive, authoritative, up-to-date resource of itskind, Shopping Centers and Other Retail Properties covers everyvital aspect of negotiating, buying, selling, developing, managing,and marketing shopping centers and other retail properties. EditorsJohn R. White and Kevin D. Gray, of the leading real estateconsulting firm Landauer Associates, and an all-star team ofexperts in the field of shopping center and retail propertydevelopment, share everything they know about: * All important legal issues * Investment and feasibility analysis * Valuation requirements and performance measures * Planning, designing, and renovating retail properties * Developing and investing in local and community shopping centers,highway retail centers, and regionals and super regionals * Operating and managing retail centers * Mortgage financing and financing through public and privateequity issues * Space marketing and lease terms * Macro and micro market analysis * And much more Shopping Centers and Other Retail Properties is an indispensableworking resource for both new and experienced retail propertyinvestors and developers as well as those who work with them,including attorneys, accountants, analysts, appraisers, planners,managers, brokers, and consultants. "Timely insights into an industry undergoing tremendous change."-- For both newcomers and seasoned professionals in retail propertyinvestment, this book provides a wealth of vital information onevery aspect of developing and managing shopping centers and retailproperties. Written by an all-star team of specialists in thefield, Shopping Centers and Other Retail Properties: * Provides expert guidance on financing, developing, operating, andmanaging shopping centers and other retail properties * Covers analysis of retail market demand, investment andfeasibility analysis, appraisal, mortgage financing, financing byequity, new planning formats, and much more * Serves as an indispensable working resource for investors,developers, attorneys, accountants, analysts, appraisers, planners,managers, brokers, and consultants "An authoritative work that will be immensely useful to anyoneinterested in retail real estate." -- "Retail developments have become the key investments now targetedin real estate. No two people have commanded more respect forexpertise than this book's editors. There are many, many booksattempting to guide readers in this field. In my experienced view,none compares to the excellence and usefulness of this text." --
Download or read book The Marketing Practitioner s Guide to Shopping Centre Marketing written by Julia Zivanovic and published by . This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from a highly successful strategic marketer who has pulled the multi-disciplinary and challenging aspects of marketing a shopping centre together in one place. Packed full of practical advice, examples, useful resources and templates, it's a book all Shopping Centre Marketing Managers should keep close by and refer to often. - Back cover.
Download or read book Market Research for Shopping Centers written by and published by International. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Some Aspects of the Shopping Center as a Marketing Institution written by Forrest D. Gold and published by . This book was released on 1957 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Shopping Center Marketing written by International Council of Shopping Center and published by . This book was released on 1983-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book How to Promote Your Shopping Center written by John H. Fulweiler and published by . This book was released on 1973-01-01 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt:
