Download or read book Marketing Without Megabucks How to Sell Anything on a Shoestring written by Shel Horowitz and published by Simon and Schuster. This book was released on 1993-06-18 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive reference for a wide range of inexpensive and easy marketing approaches. Enlivened with hundreds of examples, this easy-to-use book tells how to turn the local newspaper into a publicity arm. Includes tips on copywriting, graphic design, in-store displays, press kits, and media and mailing lists.
Download or read book Marketing with E mail written by Shannon Kinnard and published by Maximum Press. This book was released on 2001-10-28 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.
Download or read book How to Publish and Promote Online written by M.J. Rose and published by St. Martin's Griffin. This book was released on 2007-04-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about profitable online publishing and promotion From Stephen King to authors who haven't become household names quite yet, authors are increasingly turning to the Internet as a way of taking charge of their own publishing destiny. The opportunities are vast, but also confusing: Should you publish an e-book, a conventional print book, a Print On Demand book, a CD-ROM, or all of the above? What do you need to know to create an e-book? How do you set up a website, and how can you actually get people to visit that website? Where can you sell your books on the web? And how can you use the Internet to generate massive free publicity? M. J. Rose and Angela Adair-Hoy provide the answers to all of these questions and more. When she self-published her first novel, Lip Service, as an e-book, M. J. Rose became a "cyber pioneer" (PW Daily) and attracted so much publicity that she sold the rights to a major book club and a New York publisher. As the co-owner of a highly successful e-book publisher, Booklocker, and the publisher of Writers Weekly, an e-magazine featuring markets for freelance writers, Angela Adair-Hoy also learned all of the possibilities that online publishing could offer. Using their own experiences-combined with insiders' tips from other authors on the web-they published an e-book, The Secrets of Our Success, that became the underground bible for online authors and publishers. Now thoroughly revised and expanded, this book is an indispensable guide to navigating the publishing jungle from you own personal computer.
Download or read book Guerrilla Marketing Goes Green written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2010-01-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Download or read book Principled Profit written by Shel Horowitz and published by A W M. This book was released on 2003 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Horowitz offers the latest addition to the deluge of morally-centred business tomes. In one way, it's an overturning of traditional corporate wisdom -- see your competitors as your allies, not your adversaries, Horowitz suggests -- but it's also something we've been hearing an awful lot of lately: build meaningful relationships with your customers, view your employees as your partners and so on. Nevertheless, the arguments are all sound and illustrated with the customer-obsessed success stories of ventures like Saturn and Nordstrom. Horowitz is at his best when displaying his canny understanding of the media world, advising how to fit your business's message with the media's need to produce timely, relevant stories.
Download or read book Book Design and Production written by Pete Masterson and published by Aeonix Publishing Group. This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a writer working with a publisher (large or small) or if you are a small or first time publisher, BOOK DESIGN AND PRODUCTION will help you understand the book production process and the principles of good cover and interior book design. It will allow you to look at a book design and immediately see the common errors and to see that a book is following the traditions of good book design that gives credibility to your message. Whether you do the work yourself of hire it done, BOOK DESIGN AND PRODUCTION will help you get your book done right. Use this book to guide you through the book design and production process.
Download or read book Business India written by and published by . This book was released on 1994 with total page 1912 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Information Broker written by and published by . This book was released on 1997 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Secrets of Our Success written by M. J. Rose and published by . This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Grassroots Marketing written by Shel Horowitz and published by Chelsea Green Publishing Company. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Download or read book Publish to Win written by Jerrold R. Jenkins and published by Rhodes and Easton. This book was released on 1997 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Starting an Online Business For Dummies written by Greg Holden and published by For Dummies. This book was released on 2002 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the scoop on recession-proof online strategies Packed with e-commerce survival stories, best practices, and resources Get the information you need to thrive online ? even in today?s economy! Today is a great time to launch an online business ? the competition is less, the technology is better, and Internet use is at an all-time high. This thoroughly updated guide shows you how to dive right in. From fine-tuning plans and setting up a high-traffic site to marketing, customer service, and security, it?s just what you need to succeed! The Dummies Way Explanations in plain English "Get in, get out" information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun
Download or read book The Home Team written by Scott Gregory and published by Panda Publishing. This book was released on 1997 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows husbands and wives how to enjoy the best of both worlds by working at home in the same or separate businesses. The Gregory's combine real-life stories, advice and humour to show how and why to create a successful work-at-home partnership - known as home team.
Download or read book 10 Commandments of Small Business Success written by Marguerite M. Kirk and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Marguerite Kirk knows what it takes for a business to succeed. She has spent her professional life watching thousands of businesses fail.
Download or read book ACSM s Resource Manual for Guidelines for Exercise Testing and Prescription written by American College of Sports Medicine and published by . This book was released on 2001 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: This complementary book to ACSM's Guidelines for Exercise Testing and Prescription elaborates on the Knowledge, Skills, and Abilities (KSAs) you need to study for any of the American College of Sports Medicine certification exams. It also serves as a valuable professional resource behind the Guidelines. New content includes updated research throughout and a reorganization of the KSAs to correspond with the sixth edition of ACSM's Guidelines. Significantly revised chapters include: Epidemiology of Physical Activity, Physical Fitness, and Selected Chronic Diseases; Diet and Chronic Disease; Medical and Invasive Interventions in the Management of Coronary Artery Disease; Comprehensive Cardiovascular Risk Reduction in Patients with Coronary Artery Disease; Smoking Cessation; Policies and Procedures for Clinical Programs. Both the clinical and health & fitness tracks are covered, in an attractive design that highlights the KSAs for each level of certification. The book features both theoretical and practical physiological concepts and relates the examples to exercise testing, training and programming, thus providing a complete perspective on clinical exercise physiology and fitness. A Brandon-Hill recommended title.
Download or read book Business World written by and published by . This book was released on 1993 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Information written by Hiram C. Barksdale and published by . This book was released on 1995 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
