Download or read book Marketing Today a Retail Focus written by Harold J. Stoyles and published by . This book was released on 1988 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Today a Retail Focus Second Edition Teacher s Resource written by Robert G. Soper and published by Whitby, Ont. : McGraw-Hill Ryerson. This book was released on 1994 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Teacher s Manual and Key for Marketing Today a Retail Focus written by Harold J. Stoyles and published by . This book was released on 1989 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Student Activity Book for Marketing Today a Retail Focus written by Harold J. Stoyles and published by McGraw-Hill Ryerson. This book was released on 1988-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retail Marketing Management written by Claudia Buhamra Abreu Romero and published by AuthorHouse. This book was released on 2013-04-22 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born from studies and the experiences of its author, Retail Marketing Management provides guidelines, concepts, and practices of marketing, with a special focus on retail management. The guidelines aim to encourage and facilitate the development of marketing strategies that enable organizations to achieve greater competitive power and build brands that are respected and valued in the market, while the concepts are intended to give the theoretical background to the practices commented on and suggested here. As the language is accessible and direct, the work has the advantage of proposing immediate solutions for business, especially for market professionals who are eager for results and have no time for heavy academic reading. Moreover, the teachings contained herein are also useful to students and teachers who wish to enhance their knowledge about marketing. Application This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies in business administration and marketing.
Download or read book Retail Marketing written by Ennis and published by . This book was released on 2015-09-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company's value proposition, are considered. Striking a balance between theory and practice,Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context.
Download or read book The American Retail Value Proposition written by Kyle Murray and published by University of Toronto Press. This book was released on 2016-08-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world’s leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe’s. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
Download or read book International Retail Marketing written by Christopher Moore and published by Routledge. This book was released on 2007-03-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Download or read book Fashion Marketing Contemporary Issues written by Tony Hines and published by Routledge. This book was released on 2012-10-12 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.
Download or read book Gen BuY written by Kit Yarrow and published by John Wiley and Sons. This book was released on 2009-08-07 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Download or read book A Marketing Approach to Retail Space Management written by James E. Samples and published by . This book was released on 1985 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Grocery Revolution written by Barbara E. Kahn and published by Prentice Hall. This book was released on 1997 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Download or read book Principles of Retailing written by John Fernie and published by Routledge. This book was released on 2015-04-24 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students. The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain. This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
Download or read book Trade Marketing Focus written by Bsc Ma Pa Basheer and published by PartridgeIndia. This book was released on 2017-03-31 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumers--and that's why in-house marketing is critical. In this guide, Basheer P.A, a successful business strategist, walks you through, how to create promotional plans and how to execute it, with excellence. The strategies and best practices will help you quickly capture the attention of consumers. He shares insights on key marketing topics, including: - ways to maintain a feeling of warmth and connection with customers; - elements you must track when observing competitors; - tips on using minimum resources to achieve maximum results; and - strategies to maximize the value of consumer feedback. Whether you're a business management student, business professional, business owner, distribution, sales or marketing professional or consultant, you can easily take what you apply to overcome common business obstacles and achieve success. Improve the efficiency of yourself, your employees and/or coworkers, and your entire organization with the lessons in Trade Marketing Focus.
Download or read book Retail Marketing written by Peter J. McGoldrick and published by . This book was released on 2002 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.
Download or read book Strategic Retail Management written by Joachim Zentes and published by Springer. This book was released on 2016-10-07 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
