Download or read book Marketing and the Low Income Consumer written by United States. Task Force on Marketing and the Low-Income Consumer and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing to the Low Income Consumer written by Paulo Cesar Motta and published by . This book was released on 2014-01-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is unique in several ways. First, it focuses on marketing to low-income consumers, but not those in extreme poverty. Consumers earning income around the poverty line are a sizable group in nearly every country. Often, major marketing textbooks tend to assume that consumers are at least middle class, and as a consequence, most of them do not even include the low-income audience. Second, this book contextualizes the low-income consumer within the marketing discipline. It considers the low-income consumers who engage voluntarily in market exchanges. These consumers differ significantly from those in extreme poverty who, as a group, are not sufficiently attractive to most corporate businesses. In turn, those who live in extreme poverty demand substantial attention from major social endeavors. However, the low-income consumers can be better served if businesses give them proper analytical attention. Third, this book embraces the profit motivation, assuming that marketing without profit goals cannot sponsor arguments for poverty subjects over any other claims. It also supports the idea that marketing cannot address poverty by demanding businesses sacrifice profit to benefit a new stakeholder. Fourth, no other book explores the topic of poverty from a marketing perspective like this. It borrows concepts from other disciplines and molds them to marketing thought. By doing this, it develops a unique vocabulary for poverty, which is essential for marketing to be comprehensive. This approach avoids sending students to other schools where poverty knowledge lacks the appropriate business perspective. It also helps readers understand the poverty concepts within the marketing discipline.
Download or read book The Low Income Consumer written by Linda F. Alwitt and published by SAGE Publications, Incorporated. This book was released on 1996-02-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
Download or read book Bibliography on Marketing to Low income Consumers written by United States. Business and Defense Services Administration and published by . This book was released on 1969 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and the Low Income Consumer written by United States. Business and Defense Services Administration and published by . This book was released on 1971 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Problems and Marketing Patterns in Low income Neighborhoods an Exploratory Study written by Robert J. Holloway and published by . This book was released on 1969 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and the Low Income Consumer written by United States. Bureau of Domestic Commerce and published by . This book was released on 1971 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and the Low Income Consumer written by Estados Unidos Bureau of Domestic Commerce and published by . This book was released on 1971 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and the low income consumer written by and published by . This book was released on 1971 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and the Low Income Consumer written by United States. Bureau of Domestic Commerce and published by . This book was released on 1971 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Low Income Consumer Behaviour written by Ayantunji Gbadamosi and published by LAP Lambert Academic Publishing. This book was released on 2010-09 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing environment becomes more volatile in recent times, the need for businesses to have an in- depth understanding of how consumers react to marketing stimuli also becomes more compelling. This is because their success is inextricably linked to how satisfied consumers are in relation to their offerings. This can be very challenging considering the diversity which exists among consumers in relation to many factors such as age, gender and income. Thus, generalisation in consumer behaviour without due reference to the contextual factors identified among each consumer segment will provide a limited understanding of their decision making. Hence, this book explores the salient beliefs, central motivation, and attitudes of low-income women consumers in relation to their consumption of low-involvement grocery products. It features a comprehensive synthesis of thoughts as conceptually linked to findings from an empirical study on the day-to-day purchase behaviour of these consumers. Business students, especially those studying marketing, and marketing practitioners will benefit immensely from the insights offered in this textbook.
Download or read book An Analysis of Marketing Problems of the Low income Consumer and the Merchants who Serve Them written by Joseph E. Foss and published by . This book was released on 1972 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bibliography on Marketing to Low income Consumers written by United States. Business and Defense Services Administration and published by . This book was released on 1969 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Location based Marketing in Low income Markets written by Sibongile Ndlovu and published by . This book was released on 2013 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Low Income Black Consumer written by Melvin T. Stith and published by . This book was released on 1976* with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Consumer Brand Relationship Amongst Low Income Consumers written by Shereen Rimmell and published by LAP Lambert Academic Publishing. This book was released on 2011-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of relationships that consumers form with their brands has been well documented in the marketing literature, but research conducted to date has not focused on the relationships that low- income consumers form with brands, despite this being an extremely important market. Through understanding the consumer- brand relationships with low-income consumers better, greater opportunities for new markets exist as well as leading to increased innovation. This book highlights low-income consumers as value-conscious consumers through the brand relationships they have. Results from thirteen in-depth, face-to-face interviews with 13 women from Alexandra Township in South Africa are presented. Low-income consumers form many different relationships based on value, quality, choice and service, to name a few - with very few relationships being based on price. The low-income consumer requires trustworthiness, innovativeness and a willingness to do things differently. Understanding of their situation and a willingness of management to design processes and procedures around this is found to relate to improved relationships with an extremely brand- loyal market.
Download or read book The poor pay more written by David Caplovitz and published by . This book was released on 1968 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
