Download or read book Marketing Theories and Concepts in an Era of Change written by and published by . This book was released on 1983 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by Southern Marketing Association and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by John Summey and published by . This book was released on 1983 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1988 Academy of Marketing Science AMS Annual Conference written by Kenneth D. Bahn and published by Springer. This book was released on 2015-05-08 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Retail Structure written by Gary Akehurst and published by Routledge. This book was released on 2012-10-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1996. The authors define retail structure in a retail distribution context as a snapshot of the state of play in the competitive struggle between retail companies and businesses, each of which is seeking to not only survive but to grow. The studies in this volume were first published in The Service Industries Journal. Taken as a whole they serve two purposes: first, they introduce the concept and process of retail structure taken from the viewpoint of a continuing competitive struggle for market supremacy; and second, they serve as an introduction to the wider study of retail development.
Download or read book International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2011-01-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
Download or read book Retailing The evolution and development of retailing written by A. M. Findlay and published by Taylor & Francis. This book was released on 2002 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Understanding the Older Consumer written by Barrie Gunter and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book REPOSITIONING Marketing in an Era of Competition Change and Crisis written by Jack Trout and published by McGraw Hill Professional. This book was released on 2009-10-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete—andsucceed—in today’s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies—providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the “3 Cs” of business: Competition,Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares. Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You’ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You’ll learn thedangers of attacking your competitors head-on—andthe value of emphasizing value. You’ll see how consumerscan have too many choices to pick from—and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today’s market.Understanding the mindset of your consumers is halfthe battle. Winning in today’s world is often a matter ofrepositioning. It’s how you rethink the strategies you’vealways relied on. It’s how you regain the success you’veworked so hard for. It’s how you win the new battle ofthe mind.
Download or read book Marketing Concepts in Changing Times written by American Marketing Association and published by . This book was released on 1960 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Charity Shops written by Suzanne Horne and published by Routledge. This book was released on 2003-09-02 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late 1990s, there was a distinct rise in interest in the non-profit sector, and in retailing and consumption. Drawing together these two concerns this book provides a comprehensive and international account of the retail charity sector. Charity shops are now significant occupiers of the UK high street, and are becoming familiar sites of consumption in the USA, Australia, Canada and Ireland. This volume provides the first overview of the history and development of the charity shop, incorporating material from a variety of disciplines, including marketing, retailing, cultural studies and social geography. Presenting recent research from the UK, Europe, Australia and North America, this book fills gap in the literature of the field, and will be of great interest to all practitioners, researchers and students wishing to study the charity shop phenomenon.
Download or read book Marketing written by Michael J. Baker and published by . This book was released on 1995 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Journal of Advertising written by and published by . This book was released on 1988 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Emerging Issues in Global Marketing written by James Agarwal and published by Springer. This book was released on 2018-03-28 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.
Download or read book Marketing written by Stanley Charles Hollander and published by . This book was released on 1993 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition FMET 2022 written by Vilas Gaikar and published by Springer Nature. This book was released on 2023-02-10 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. As a leading role in the global megatrend of scientific innovation, China has been creating a more and more open environment for scientific innovation, increasing the depth and breadth of academic cooperation, and building a community of innovation that benefits all. Such endeavors are making new contributions to the globalization and creating a community of shared future. FMET is to bring together innovative academics and industrial experts in the field of Financial Management and Economic to a common forum. We will discuss and study about Financial marketing, Corporate finance, Management and administration of commercial Banks, International trade theory and practice, Economy and foreign economic management, Economic information management and other fields. FMET 2022 also aims to provide a platform for experts, scholars, engineers, technicians and technical R & D personnel to share scientific research achievements and cutting-edge technologies, understand academic development trends, expand research ideas, strengthen academic research and discussion, and promote the industrialization cooperation of academic achievements. To adapt to this changing world and China's fast development in the new era, 2022 2nd International Conference on Financial Management and Economic Transition to be held in August 2022. This conference takes "bringing together global wisdom in scientific innovation to promote high-quality development" as the theme and focuses on cutting-edge research fields including Financial Management and Economic Transition. FMET 2022 encourages the exchange of information at the forefront of research in different fields, connects the most advanced academic resources in China and the world, transforms research results into industrial solutions, and brings together talent, technology and capital to drive development. The conference sincerely invites experts, scholars, business people and other relevant personnel from universities, scientific research institutions at home and abroad to attend and exchange!
