Download or read book Marketing the Third Reich written by Nicholas O'Shaughnessy and published by Routledge. This book was released on 2017-09-13 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
Download or read book Selling Hitler written by Nicholas J. O'Shaughnessy and published by Hurst & Company. This book was released on 2016 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'être, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich - its editor and first author. Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiqués, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city's name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator - his ideas were always second-hand. Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda - it would not have been the Reich.
Download or read book Marketing the Third Reich written by Nicholas O'Shaughnessy and published by Routledge. This book was released on 2017-09-13 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
Download or read book Education in the Third Reich written by Gilmer W. Blackburn and published by State University of New York Press. This book was released on 2012-02-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its determination to take absolute control, the Third Reich focused on the nation's youth, reserving for the schools the vital task of refashioning the German psyche. This book examines these propaganda efforts—one of the most radical and far-reaching experiments in educational history. The book focuses on the manipulation of the German past, one of the primary means of state intervention to ensure the triumph of the racial idea in history. It shows how textbooks written by National Socialists equalled or exceeded the most imaginative fiction, with an itinerary that extended from Valhalla and the Germania of Tacitus to the Prussia of Frederick the Great, before mounting to the pinnacle represented by the Third Reich. The primary source materials for this study consist of a broad, representative collection of history textbooks, primers, and books of readings containing historical instruction.
Download or read book Hitler s First Hundred Days written by Peter Fritzsche and published by Oxford University Press. This book was released on 2021 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of how Germans came to embrace the Third Reich.Germany in early 1933 was a country ravaged by years of economic depression and increasingly polarized between the extremes of left and right. Over the spring of that year, Germany was transformed from a republic, albeit a seriously faltering one, into a one-party dictatorship. In Hitler's First Hundred Days, award-winning historian PeterFritzsche examines the pivotal moments during this fateful period in which the Nazis apparently won over the majority of Germans to join them in their project to construct the Third Reich. Fritzsche scrutinizes the events of theperiod - the elections and mass arrests, the bonfires and gunfire, the patriotic rallies and anti-Jewish boycotts - to understand both the terrifying power that the National Socialists came to exert over ordinary Germans and the powerful appeal of the new era that they promised.
Download or read book The Third Reich written by Thomas Childers and published by Simon and Schuster. This book was released on 2017-10-10 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Riveting…An elegantly composed study, important and even timely” (Kirkus Reviews, starred review) history of the Third Reich—how Adolf Hitler and a core group of Nazis rose from obscurity to power and plunged the world into World War II. In “the new definitive volume on the subject” (Houston Press), Thomas Childers shows how the young Hitler became passionately political and anti-Semitic as he lived on the margins of society. Fueled by outrage at the punitive terms imposed on Germany by the Versailles Treaty, he found his voice and drew a loyal following. As his views developed, Hitler attracted like-minded colleagues who formed the nucleus of the nascent Nazi party. Between 1924 and 1929, Hitler and his party languished in obscurity on the radical fringes of German politics, but the onset of the Great Depression gave them the opportunity to move into the mainstream. Hitler blamed Germany’s misery on the victorious allies, the Marxists, the Jews, and big business—and the political parties that represented them. By 1932 the Nazis had become the largest political party in Germany, and within six months they transformed a dysfunctional democracy into a totalitarian state and began the inexorable march to World War II and the Holocaust. It is these fraught times that Childers brings to life: the Nazis’ unlikely rise and how they consolidated their power once they achieved it. Based in part on German documents seldom used by previous historians, The Third Reich is a “powerful…reminder of what happens when power goes unchecked” (San Francisco Book Review). This is the most comprehensive and readable one-volume history of Nazi Germany since the classic The Rise and Fall of the Third Reich.
Download or read book The Third Reich in History and Memory written by Richard J. Evans and published by Oxford University Press, USA. This book was released on 2015 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seventy years after its demise, historian Richard J. Evans charts the ways our understanding of the Third Reich has changed.
Download or read book Selling under the Swastika written by Pamela Swett and published by Stanford University Press. This book was released on 2013-12-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.
Download or read book Propaganda and the German Cinema 1933 1945 written by David Welch and published by Bloomsbury Publishing. This book was released on 2001-03-23 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most comprehensive analysis to date of Nazi film propaganda in its political, social, and economic contexts, from the pre-war cinema as it fell under the control of the Propaganda Minister, Joseph Goebbels, through to the end of the Second World War. David Welch studies more than one hundred films of all types, identifying those aspects of Nazi ideology that were concealed in the framework of popular entertainment.
Download or read book Art Culture and Media Under the Third Reich written by Richard A. Etlin and published by University of Chicago Press. This book was released on 2002-10-15 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art, Culture, and Media Under the Third Reich explores the ways in which the Nazis used art and media to portray their country as the champion of Kultur and civilization. Rather than focusing strictly on the role of the arts in state-supported propaganda, this volume contributes to Holocaust studies by revealing how multiple domains of cultural activity served to conceptually dehumanize Jews and other groups. Contributors address nearly every facet of the arts and mass media under the Third Reich—efforts to define degenerate music and art; the promotion of race hatred through film and public assemblies; views of the racially ideal garden and landscape; race as portrayed in popular literature; the reception of art and culture abroad; the treatment of exiled artists; and issues of territory, conquest, and appeasement. Familiar subjects such as the Munich Accord, Nuremberg Party Rally Grounds, and Lebensraum (Living Space) are considered from a new perspective. Anyone studying the history of Nazi Germany or the role of the arts in nationalist projects will benefit from this book. Contributors: Ruth Ben-Ghiat David Culbert Albrecht Dümling Richard A. Etlin Karen A. Fiss Keith Holz Kathleen James-Chakraborty Paul B. Jaskot Karen Koehler Mary-Elizabeth O'Brien Jonathan Petropoulos Robert Jan van Pelt Joachim Wolschke-Bulmahn and Gert Gröning
Download or read book The Nazi Symbiosis written by Sheila Faith Weiss and published by University of Chicago Press. This book was released on 2010-12-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Faustian bargain—in which an individual or group collaborates with an evil entity in order to obtain knowledge, power, or material gain—is perhaps best exemplified by the alliance between world-renowned human geneticists and the Nazi state. Under the swastika, German scientists descended into the moral abyss, perpetrating heinous medical crimes at Auschwitz and at euthanasia hospitals. But why did biomedical researchers accept such a bargain? The Nazi Symbiosis offers a nuanced account of the myriad ways human heredity and Nazi politics reinforced each other before and during the Third Reich. Exploring the ethical and professional consequences for the scientists involved as well as the political ramifications for Nazi racial policies, Sheila Faith Weiss places genetics and eugenics in their larger international context. In questioning whether the motives that propelled German geneticists were different from the compromises that researchers from other countries and eras face, Weiss extends her argument into our modern moment, as we confront the promises and perils of genomic medicine today.
Download or read book Nazi Film Melodrama written by Laura Heins and published by University of Illinois Press. This book was released on 2013-09-16 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural productions in the Third Reich often served explicit propaganda functions of legitimating racism and glorifying war and militarism. Likewise, the proliferation of domestic and romance films in Nazi Germany also represented an ideological stance. Rather than reinforcing traditional gender role divisions and the status quo of the nuclear family, these films were much more permissive about desire and sexuality than previously assumed. Focusing on German romance films, domestic melodramas, and home front films from 1933 to 1945, Nazi Film Melodrama shows how melodramatic elements in Nazi cinema functioned as part of a project to move affect, body, and desire beyond the confines of bourgeois culture and participate in a curious modernization of sexuality engineered to advance the imperialist goals of the Third Reich. Offering a comparative analysis of Nazi productions with classical Hollywood films of the same era, Laura Heins argues that German fascist melodramas differed from their American counterparts in their negative views of domesticity and in their use of a more explicit antibourgeois rhetoric. Nazi melodramas, film writing, and popular media appealed to viewers by promoting liberation from conventional sexual morality and familial structures, presenting the Nazi state and the individual as dynamic and revolutionary. Some spectators objected to the eroticization and modernization of the public sphere under Nazism, however, pitting Joseph Goebbels' Ministry of Propaganda against more conservative film audiences in a war over the very status of domesticity and the shape of the family. Drawing on extensive archival research, this perceptive study highlights the seemingly contradictory aspects of gender representation and sexual morality in Nazi-era cinema.
Download or read book Hitler s Geographies written by Paolo Giaccaria and published by University of Chicago Press. This book was released on 2016-04-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: 17. What Remains? Sites of Deportation in Contemporary European Daily Life: The Case of Drancy / Katherine Fleming -- Acknowledgments -- Contributor Biographies -- Index
Download or read book Grand Illusion written by Karen Fiss and published by University of Chicago Press. This book was released on 2009 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franco-German cultural exchange reached its height at the 1937 Paris World’s Fair, where the Third Reich worked to promote an illusion of friendship between the two countries. Through the prism of this decisive event, Grand Illusion examines the overlooked relationships among Nazi elites and French intellectuals. Their interaction, Karen Fiss argues, profoundly influenced cultural production and normalized aspects of fascist ideology in 1930s France, laying the groundwork for the country’s eventual collaboration with its German occupiers. Tracing related developments across fine arts, film, architecture, and mass pageantry, Fiss illuminates the role of National Socialist propaganda in the French decision to ignore Hitler’s war preparations and pursue an untenable policy of appeasement. France’s receptiveness toward Nazi culture, Fiss contends, was rooted in its troubled identity and deep-seated insecurities. With their government in crisis, French intellectuals from both the left and the right demanded a new national culture that could rival those of the totalitarian states. By examining how this cultural exchange shifted toward political collaboration, Grand Illusion casts new light on the power of art to influence history.
Download or read book Language of the Third Reich written by Victor Klemperer and published by A&C Black. This book was released on 2006-07-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Victor Klemperer was Professor of French Literature at Dresden University. As a Jew, he was removed from his post in 1935, only surviving thanks to his marriage to an Aryan. Presenting a study of language and its engagement with history, this book draws form Klemperer's conviction that the language of the Third Reich helped to create its culture.
Download or read book Hitler s Monsters written by Eric Kurlander and published by Yale University Press. This book was released on 2017-06-06 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A dense and scholarly book about . . . the relationship between the Nazi party and the occult . . . reveals stranger-than-fiction truths on every page.”—Daily Telegraph The Nazi fascination with the occult is legendary, yet today it is often dismissed as Himmler’s personal obsession or wildly overstated for its novelty. Preposterous though it was, however, supernatural thinking was inextricable from the Nazi project. The regime enlisted astrology and the paranormal, paganism, Indo-Aryan mythology, witchcraft, miracle weapons, and the lost kingdom of Atlantis in reimagining German politics and society and recasting German science and religion. In this eye-opening history, Eric Kurlander reveals how the Third Reich’s relationship to the supernatural was far from straightforward. Even as popular occultism and superstition were intermittently rooted out, suppressed, and outlawed, the Nazis drew upon a wide variety of occult practices and esoteric sciences to gain power, shape propaganda and policy, and pursue their dreams of racial utopia and empire. “[Kurlander] shows how swiftly irrational ideas can take hold, even in an age before social media.”—The Washington Post “Deeply researched, convincingly authenticated, this extraordinary study of the magical and supernatural at the highest levels of Nazi Germany will astonish.”—The Spectator “A trustworthy [book] on an extraordinary subject.”—The Times “A fascinating look at a little-understood aspect of fascism.”—Kirkus Reviews “Kurlander provides a careful, clear-headed, and exhaustive examination of a subject so lurid that it has probably scared away some of the serious research it merits.”—National Review
Download or read book New Images of Nazi Germany written by and published by McFarland. This book was released on 2012-10-15 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its battlefields paved over and its bunkers crumbled, the Third Reich of Nazi Germany nevertheless lives on in countless photographs that record an era of extraordinary brutality. This collection of more than 500 photographs taken by amateurs and professional propagandists provides a panoramic overview of Nazi Germany, offering intimate glimpses into living rooms and killing grounds, kitchens and concentration camps, movie theaters and battle fronts. The explanatory text explores the context of the images. Together, these photographs, most never before seen, create a time capsule, capturing the faces of Hitler's soldier's as well as those who suffered under the Nazi onslaught on humanity.
