Download or read book Branded Male written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008-02-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Download or read book Gender Considerations and Influence in the Digital Media and Gaming Industry written by Prescott, Julie and published by IGI Global. This book was released on 2014-06-30 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occupational segregation is an important issue and can be detrimental to women. There is a strong need for more women in science, engineering, and information technology, which are traditionally male dominated fields. Female representation in the computer gaming industry is a potential way to increase the presence of women in other computer-related fields. Gender Considerations and Influence in the Digital Media and Gaming Industry provides a collection of high-quality empirical studies and personal experiences of women working in male-dominated fields with a particular focus on the media and gaming industries. Providing insight on best methods for attracting and retaining women in these fields, this volume is a valuable reference for executives and members of professional bodies who wish to encourage women in their career progression.
Download or read book Gamification Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-03-31 with total page 2250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serious games provide a unique opportunity to engage students more fully than traditional teaching approaches. Understanding the best way to utilize games and play in an educational setting is imperative for effectual learning in the twenty-first century. Gamification: Concepts, Methodologies, Tools, and Applications investigates the use of games in education, both inside and outside of the classroom, and how this field once thought to be detrimental to student learning can be used to augment more formal models. This four-volume reference work is a premier source for educators, administrators, software designers, and all stakeholders in all levels of education.
Download or read book The Manager s Guide to Competitive Marketing Strategies written by Norton Paley and published by Thorogood Publishing. This book was released on 2006 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Download or read book How to Advertise to Men written by and published by . This book was released on 1912 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Charlotte Riddell s City Novels and Victorian Business written by Silvana Colella and published by Routledge. This book was released on 2016-03-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In spite of the popularity she enjoyed during her lifetime, Charlotte Riddell (1832-1906) has received little attention from scholars. Silvana Colella makes a strong case for the relevance of Riddell's novels as narrative experiments that shed new light on the troubled experience of Victorian capitalism. Drawing on her impressive knowledge of commerce and finance, Riddell produced several novels that narrate the fate of individuals - manufacturers, accountants, entrepreneurs, City men and their female companions - who pursue the liberal dream of self-determination in the unstable world of London business. Colella situates novels such as Too Much Alone, George Geith, The Race for Wealth, Austin Friars and The Senior Partner in the broader cultural context, examining business manuals, commercial biographies, and essays to highlight Victorian constructions of the business ideal and the changing cultural status of the City of London. Combining historicist and formalist readings, Colella charts the progression of Riddell's imaginative commitment to the business world, focusing on the author's gendered awareness of the promises and disenchantments associated with the changing dynamics of capitalist modernisation. Her book enriches our understanding of Victorian business culture, the literary history of capitalism, and the intersections of gender, genre and economics.
Download or read book Pricing Beauty written by Ashley Mears and published by Univ of California Press. This book was released on 2011-09-14 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider’s study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics—and the arbitrariness— behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right "look" is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, Pricing Beauty offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.
Download or read book Becoming a Top Woman Manager written by Leonie V. Still and published by Routledge. This book was released on 2016-12-19 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasing number of women are claiming the careers and the success which are rightfully theirs. This book, first published in 1988, demonstrates that the way to the top consists of a series of steps and strategies. It outlines these steps and provides practical advice, based on Australian research, on the challenges to be faced in achieving career goals. Succinct profiles of successful women demonstrate that these challenges can be met, understood and overcome.
Download or read book Cosmetics Marketing Strategy in the Era of the Digital Ecosystem written by Young Won Park and published by Springer Nature. This book was released on with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book THE ART OF PREDICTING THE FUTURE TRENDS written by AŞKIM NURDAN TÜMBEK TEKEOĞLU and published by Scala Yayıncılık. This book was released on 2024-05-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The Art of Predicting the Future Trends” is a scholarly resource that offers a deep dive into each of Faith Popcorn’s 17 pivotal trends, providing sharp insights into their effects both in Turkey and globally. Faith Popcorn, a visionary futurist, meticulously identifies trends that reflect shifting consumer behaviors and expectations. These trends are critical as they provide predictive insights into consumer attitudes and market directions, aiding businesses and policymakers in anticipating changes and strategizing accordingly. Each trend addressed in the book underscores an aspect of consumer behavior driven by deeper psychological, social, or technological shifts. Understanding these trends is vital for organizations aiming to stay competitive and relevant in a rapidly changing world.
Download or read book EBOOK Principles and Practice of Marketing 9e written by David Jobber and published by McGraw Hill. This book was released on 2019-08-01 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing, 9e
Download or read book Food Marketing and Selling Healthy Lifestyles with Science written by Lauren Alex O'Hagan and published by Taylor & Francis. This book was released on 2024-09-17 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
Download or read book Getting Down to Business written by Deborah A. Graham and published by West Legalworks. This book was released on 1996 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sports Culture written by Ellis Cashmore and published by Routledge. This book was released on 2003-10-04 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a culture in which sports play an important role. The growth in broadcasting, merchandising, iconography and the commercialization of sports has led to an increasing interest in the emerging field of sports culture. This book examines individual issues, people, artefacts, events and organizations in their historical, social and cultural contexts. Coverage is wide-ranging with more than 170 entries including: aggression Bosman Case corruption drugs eating disorders Fever Pitch Field of Dreams Michael Jordan Don King left-handedness nationalism paternity racism Raging Bull rivalries tobacco The book also includes suggestions for further reading to help with further study, and a comprehensive index.
Download or read book Routledge Handbook of the Business of Women s Sport written by Nancy Lough and published by Routledge. This book was released on 2019-05-21 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.
