Download or read book The Law Firm Associate s Guide to Personal Marketing and Selling Skills written by Catherine Alman MacDonagh and published by American Bar Association. This book was released on 2007 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Download or read book Marketing for Attorneys and Law Firms written by William Winston and published by Routledge. This book was released on 2013-04-15 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm. This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program. Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice. For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Download or read book Business Development for Lawyers written by Sally J. Schmidt and published by ALM Publishing. This book was released on 2006 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills
Download or read book Best Practices in Law Firm Business Development and Marketing written by Deborah Brightman Farone and published by . This book was released on 2019 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.
Download or read book The Lawyer Marketing Book written by Matt Starosciak and published by Proven Law Publishing. This book was released on 2017-08-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lawyer Marketing Book (TLMB) is a great read for both experienced attorneys as well as those entering the practice of law. In fact, some say it’s a must read for any lawyer competing for clients in today’s legal market. There are four things that make TLMB unique. First, it’s interesting and engaging. TLMB uses real-life stories of other private practitioners to highlight the best and worst marketing decisions and strategies. Second, it’s comprehensive. At 300 pages, it covers everything from specific strategies for making the phone ring, to training intake personnel and negotiating with vendors, to measuring ROI. Third, it’s written by a true pro in the industry. Matt Starosciak has nearly two decades of experience on all sides of the law firm marketing process, including work as a lawyer, marketing product sales rep, and consultant to some of the nation’s top law firms. Finally, TLMB provides takeaways on every page that can be implemented by attorneys today to improve their success in the practice of law.
Download or read book 101 Marketing Strategies for Accounting Law Consulting and Professional Services Firms written by Troy Waugh and published by John Wiley & Sons. This book was released on 2004-04-26 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!
Download or read book Generating Business Referrals Without Asking written by Stacey Brown Randall and published by Morgan James Publishing. This book was released on 2018-07-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Clear, creative, compelling . . . This book is a must read for anybody who wants to power their business through high-octane referrals.” —Ken Samuelson, Principle, The Morehead Group Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it. Asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals—without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit. With Randall’s system, you can stop wasting time and money marketing to cold leads and stalking would-be clients on social media. And you can start doing what you love most—providing the excellent service that made you go into business in the first place. In Generating Business Referrals Without Asking, you’ll get Randall’s five steps to steady business growth, case studies from business professionals, and a step-by-step roadmap that even the busiest business owner can implement. “Stacey shows you how to unleash a referral explosion by turning your referral strategy on its head . . . You will also learn the steps on how to build a referral generation plan that you can follow for years to come, bringing in more referrals than you can imagine.” —Pat Hiban, New York Times–bestselling author of 6 Steps to 7 Figures
Download or read book Law Firm Marketing written by Chris Gattis and published by CreateSpace. This book was released on 2012-06-06 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing a marketing plan and promoting your law firm. Law Firm Marketing: How to Promote Your Law Firm Without Looking Like an Ambulance Chaser helps attorneys develop a marketing plan and deployment strategy to promote their business. Law Firm Marketing includes an outline and discussion of the major parts of any good marketing plan including completing the research, developing a marketing strategy, and converting the strategy into action plans. It includes a sample marketing plan for use with your firm. This book is aimed specifically at attorneys and law firms, but can be used by any profession concerned about their public persona and professionalism. This book will show you the basic parts of developing marketing plans and then how to apply the strategies and tactics to a law firm. Forget the theory and management jargon. If you want to know how to develop a plan to start promoting your legal practice in the real world, this book is for you! Take your idea, develop your marketing strategy and put it into use using the system developed by Chris and Felica.
Download or read book How to Capture and Keep Clients written by Jennifer J. Rose and published by American Bar Association. This book was released on 2005 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.
Download or read book Content Marketing for Lawyers written by Michele Ruiz and published by . This book was released on 2016-01-18 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of "know-how" Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media
Download or read book The Lawyer s Guide to Marketing on the Internet written by Gregory H. Siskind and published by American Bar Association. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Download or read book Marketing the Law Firm written by Sally J. Schmidt and published by Law Journal Press. This book was released on 1991 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
Download or read book Remaking Law Firms written by George Beaton and published by . This book was released on 2016-06-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides examples of innovative and successful business models from remade law firms to inspire change that goes beyond thinking and planning, and leads straight to implementing change and better client service.
Download or read book Strategic Planning for Law Firms written by STERLING and published by . This book was released on 2018-11 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: A workable, real-world strategic planning process that can be used in any firm.
Download or read book Digital Marketing for Law Firms written by Shawn Leamon and published by Independently Published. This book was released on 2021-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get High-Quality Legal Clients from the Internet-Profitably If you're a law firm, you probably have two primary sources of clients: 1) Referrals: Word of mouth from other professionals, previous clients, and your network 2) Online: Your website, search engines, social media, paid ads, and other online sources This book is about helping you improve your efforts in both of these areas. You will learn: ✓ The most effective digital marketing channels for law firms, and how to use them profitably to get high-quality clients ✓ The #1 digital marketing strategy overlooked by most law firms (and it doesn't cost a dime) ✓ How to use newsletters to build relationships with referral sources and maintain top of mind awareness ✓ Methods to build a user-friendly website that converts prospects into clients ✓ Ways to track your marketing results to maximize your return on investment ✓ and much, much, more... The author, Shawn Leamon, is Chief Strategist at LaGrange Marketing, a digital marketing firm focused on helping lawyers grow their firms. Here's one of the dozens of reviews from law firm owners: "My firm has been working with Shawn Leamon at LaGrande Marketing for some time now. His services have gone well beyond our expectations. Even though Shawn understands traditional marketing techniques and strategies, he doesn't stick to the textbook. Each time I meet with him, he has a new idea, a new strategy, a new fix. He's also extremely good at automating your marketing, so that the attorneys can spend more time elsewhere. Highly recommended!"
Download or read book Women Rainmakers Best Marketing Tips written by Theda C. Snyder and published by American Bar Association. This book was released on 2003 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains over 100 creative tips and strategies to market your practice.
Download or read book The Complete Law Firm Guide to Digital Marketing written by Shawn Leamon and published by . This book was released on 2018-08-27 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online world is rapidly growing, and you need to understand how to build your business if you want a place in the market. Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. Whether you're just opening your law firm or you have an established practice, this 60-minute guide will help you see the potential you can create if you implement a marketing plan for business growth.
