Download or read book Where India Goes written by Diane Coffey and published by Harper Collins. This book was released on 2017-07-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half the people who defecate in the open live in India. Around the world, people live healthier lives than in centuries past, in part because latrines keep faecal germs away from growing babies. India is an exception. Most Indians do not use toilets or latrines, and so infants in India are more likely to die than in neighbouring poorer countries. Children in India are more likely to be stunted than children in sub-Saharan Africa.Where India Goes demonstrates that open defecation in India is not the result of poverty but a direct consequence of the caste system, untouchability and ritual purity. Coffey and Spears tell an unsanitized story of an unsanitary subject, with characters spanning the worlds of mothers and babies living in villages to local government implementers, senior government policymakers and international development professionals. They write of increased funding and ever more unused latrines.Where India Goes is an important and timely book that calls for the annihilation of caste and attendant prejudices, and a fundamental shift in policy perspectives to effect a crucial, much overdue change.

Download or read book Sustainable Sanitation for All written by Petra Bongartz and published by Open Access. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Sanitation for All describes the landscape of sustainability of CLTS as it is now, and reflects on key aspects, challenges, innovations and insights around sustainability. It aims to clarify a future research agenda and gaps in current knowledge, and make recommendations on policy and practice.

Download or read book Millions Saved written by Amanda Glassman and published by Brookings Institution Press. This book was released on 2016-05-24 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past fifteen years, people in low- and middle-income countries have experienced a health revolution—one that has created new opportunities and brought new challenges. It is a revolution that keeps mothers and babies alive, helps children grow, and enables adults to thrive. Millions Saved: New Cases of Proven Success in Global Health chronicles the global health revolution from the ground up, showcasing twenty-two local, national, and regional health programs that have been part of this global change. The book profiles eighteen remarkable cases in which large-scale efforts to improve health in low- and middle-income countries succeeded, and four examples of promising interventions that fell short of their health targets when scaled-up in real world conditions. Each case demonstrates how much effort—and sometimes luck—is required to fight illness and sustain good health. The cases are grouped into four main categories, reflecting the diversity of strategies to improve population health in low-and middle-income countries: rolling out medicines and technologies; expanding access to health services; targeting cash transfers to improve health; and promoting population-wide behavior change to decrease risk. The programs covered also come from various regions around the world: seven from sub-Saharan Africa, six from Latin America and the Caribbean, five from East and Southeast Asia, and four from South Asia.

Download or read book Rural Market Unleashed written by Sarabjit Singh Puri and published by Notion Press. This book was released on 2020-07-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.

Download or read book Water Quality written by World Health Organization and published by World Health Organization. This book was released on 2001-07 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quality of water, whether it is used for drinking, irrigation or recreational purposes, is significant for health in both developing and developed countries worldwide. This book is based on a programme of work undertaken by an international group of experts during 1999-2001. The aim was to develop a harmonised framework of effective and affordable guidelines and standards to improve the risk assessment and management of water-related microbial hazards. This book will be useful to all those concerned with issues relating to microbial water quality and health, including environmental and public health scientists, water scientists, policy makers and those responsible for developing standards and regulations.

Download or read book Cities of Dragons and Elephants written by Guang Hua Wan and published by . This book was released on 2019 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urbanization is one of the most important phenomena in economic development. In the past three decades, Asian urban populations expanded by almost one billion, a figure expected to double in the next three decades. Clearly, both the scale and pace of urbanization in Asia is unprecedented in human history and will dominate the global urbanization landscape. Asia's urbanization, in turn, is dominated by what is happening in China and India, the two most populous, fastest growing economies in the world. Cities of Dragons and Elephants: Urbanization and Urban Development in China and India aims at addressing the two most fundamental issues of urbanization: why and where to urbanize. Contributed by a team of top experts from both countries, it uses original research to explore both the speed and scale of urbanization and urban systems or spatial distribution of urbanities in different-sized citites. It examines various drivers of urbanization alongside the benefits and costs and the role of markets, governments, and NGOs. Cities of Dragons and Elephants presents evidence-based policy suggestions regarding the labor market, the land and housing market, FDI and the capital market, education, environment, poverty, and inequality. It uses the similarities betwen India and China to draw conclusions and implications of enormous relevance to many governments and institutions in Asia and beyond.

Download or read book The Last Taboo written by Maggie Black and published by Routledge. This book was released on 2010-09-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Except in schoolboy jokes, the subject of human waste is rarely aired. We talk aboutwater-related diseases when most are sanitation-related - in short, we don‘t mention the shit. A century and a half ago, a long, hot summer reduced the Thames flowing past the UK Houses of Parliament to aGreat Stink thereby inducing MPs to legislate sanitary reform. Today, another sanitary reformation is needed, one that manages to spread cheaper and simpler systems to people everywhere. In the byways of the developing world, much is quietly happening on the excretory frontier. In 2008, the International Year of Sanitation, the authors bring this awkward subject to a wider audience than the world of international filth usually commands. They seek the elimination of theGreat Distaste so that people without political clout or economic muscle can claim their right to a dignified and hygienic place togo. Published with UNICEF

Download or read book Handbook on Community Led Total Sanitation written by Kamal Kar and published by . This book was released on 2008 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book RURAL MARKETING AND MANAGEMENT written by GUPTA, DEEPA and published by PHI Learning Pvt. Ltd.. This book was released on 2023-11-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta

Download or read book Rural Marketing Indian Context written by Dr. Vijay Uprikar and published by The Management Consortium . This book was released on with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author

Download or read book Behavioural Public Policy written by Adam Oliver and published by Cambridge University Press. This book was released on 2013-10-24 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this accessible collection, leading academic economists, psychologists and philosophers apply behavioural economic findings to practical policy concerns.

Download or read book Innovations in WASH Impact Measures written by Evan Thomas and published by World Bank Publications. This book was released on 2018-02-02 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new 2030 Agenda for Sustainable Development includes water, sanitation, and hygiene (WASH) at its core. A dedicated Sustainable Development Goal (SDG 6) declares a commitment to "ensure availability and sustainable management of water and sanitation for all." Monitoring progress toward this goal will be challenging: direct measures of water and sanitation service quality and use are either expensive or elusive. However, reliance on household surveys poses limitations and likely overstated progress during the Millennium Development Goal period. In Innovations in WASH Impact Measures: Water and Sanitation Measurement Technologies and Practices to Inform the Sustainable Development Goals, we review the landscape of proven and emerging technologies, methods, and approaches that can support and improve on the WASH indicators proposed for SDG target 6.1, "by 2030, achieve universal and equitable access to safe and affordable drinking water for all," and target 6.2, "by 2030, achieve access to adequate and equitable sanitation and hygiene for all and end open defecation, paying special attention to the needs of women and girls and those in vulnerable situations." Although some of these technologies and methods are readily available, other promising approaches require further field evaluation and cost reductions. Emergent technologies, methods, and data-sharing platforms are increasingly aligned with program impact monitoring. Improved monitoring of water and sanitation interventions may allow more cost-effective and measurable results. In many cases, technologies and methods allow more complete and impartial data in time to allow program improvements. Of the myriad monitoring and evaluation methods, each has its own advantages and limitations. Surveys, ethnographies, and direct observation give context to more continuous and objective electronic sensor data. Overall, combined methodologies can provide a more comprehensive and instructive depiction of WASH usage and help the international development community measure our progress toward reaching the SDG WASH goals.

Download or read book Rural Water Supply in Africa written by Peter Harvey and published by WEDC, Loughborough University. This book was released on 2004 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to assist those responsible for planning, implementing and supporting rural water supply prograames to increase sustainability.

Download or read book Toilet Adoption in Rural India written by Saswata Biswas and published by Taylor & Francis. This book was released on 2024-03-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines sanitation and toilet access across rural India, focusing on psychological, socio-cultural, infrastructural, and normative barriers to the initiative of Swachh Bharat Mission (SBM). While sketching the evolution of sanitation policies in India, it assesses their impact on sanitation behaviour. It also studies the implications of variations in caste, religion, and geography on toilet usage across Indian states. By analysing data from various states and intensive micro-level studies of three states, i.e., rural Bihar, Gujarat, and Telangana, this volume: Suggests that socio-cultural factors are as significant as economic factors in shaping sanitation behaviour Argues that the concepts of cleanliness and pollution are often determined by the social-cultural context, rooted in historical events that have shaped traditional beliefs and ideas about space Explores gendered perspectives on the usage of and access to toilets Highlights the limited effectiveness of Information, Education, and Communication (IEC) programs in encouraging toilet adoption and emphasizes the need for information dissemination at the ground level Gives recommendations for enhancing the adoption of toilets in rural India, including provision for more than one toilet per household, uninterrupted access to water, and behavioural change to combat open defecation This book will be useful to students studying sociology, psychology, social work, and development studies. It will also be an invaluable companion to NGOs, social workers and activists actively involved in water, sanitation, and hygiene. Moreover, this book holds immense value as a pivotal resource and point of reference for policymakers engaged in rural development with a specific focus on Sustainable Development Goals.

Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Download or read book Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Rural Marketing written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2011 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: