Download or read book Marketing Researchpearson Etext Combo Access Card written by Alvin Burns and published by Pearson. This book was released on 2019-05-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in global marketing. This ISBN is for the Pearson eText combo card, which includes the Pearson eText and loose-leaf print edition (delivered by mail). A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers. Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents, schedule readings and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. NOTE: Pearson eText is a fully digital delivery of Pearson content and should only be purchased when required by your instructor. This ISBN is for a Pearson eText access code plus a loose-leaf print edition (delivered by mail). In addition to your purchase, you will need a course invite link, provided by your instructor, to register for and use Pearson eText.
Download or read book Marketing Research Pearson Etext Access Card written by Alvin Burns and published by Pearson. This book was released on 2019-04-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A conceptual approach and introduction to the field of marketing research. Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers. For courses in global marketing. Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience that can be adopted on its own as the main course material. It lets students highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily customize the table of contents, schedule readings and share their own notes with students so they see the connection between their eText and what they learn in class -- motivating them to keep reading, and keep learning. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. NOTE: This ISBN is for the Pearson eText access card. For students purchasing this product from an online retailer, Pearson eText is a fully digital delivery of Pearson content and should only be purchased when required by your instructor. In addition to your purchase, you will need a course invite link, provided by your instructor, to register for and use Pearson eText.
Download or read book Entrepreneurship written by Bruce Barringer and published by Pearson. This book was released on 2018-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab(TM) or Mastering(TM), several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in entrepreneurship. Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business. Also available with MyLab Entrepreneurship By combining trusted authors' content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. NOTE: You are purchasing a standalone product; MyLab(TM) Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab Entrepreneurship, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the loose-leaf version of the text and MyLab Entrepreneurship, search for: 0134891503 / 9780134891507 Entrepreneurship: Successfully Launching New Ventures, Student Value Edition Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 6/e Package consists of: 013472996X / 9780134729961 Entrepreneurship: Successfully Launching New Ventures, Student Value Edition 0134731212 / 9780134731216 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures
Download or read book Practical Research written by Paul D. Leedy and published by . This book was released on 2013-07-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate or graduate courses that include planning, conducting, and evaluating research. A do-it-yourself, understand-it-yourself manual designed to help students understand the fundamental structure of research and the methodical process that leads to valid, reliable results. Written in uncommonly engaging and elegant prose, this text guides the reader, step-by-step, from the selection of a problem, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suitable as the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson. This book was released on 2020-11-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Emergency Care written by J. David Bergeron and published by Pearson. This book was released on 2020-02-24 with total page 1456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in emergency medical technician training and emergency medical services. This ISBN is for the bound textbook, which students can rent through their bookstore. A standard in EMS Education for over 35 years - now with a bold, new approach and updated artwork and images For over 35 years, Emergency Care has provided generations of EMT students with the practical information they need to succeed in the classroom and in the field. Using the National EMS Education Standards as a foundation, the text goes beyond the Standards to provide the most current, accurate reflection of EMS practice today. Multiple critical-thinking and decision-based features throughout help students integrate the need-to-know material of the classroom with the reality of being an EMT on the street. The 14th Edition has been updated throughout with the addition of more photos, fine-tuned patient care features, and significant reorganization involving the assessment, treatment, and care of children and older adults. This title is also available digitally via MyLab BRADY , which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed.
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Download or read book Jazz Styles written by Mark C. Gridley and published by . This book was released on 1997 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Download or read book Qualitative Research from Start to Finish First Edition written by Robert K. Yin and published by Guilford Press. This book was released on 2011-09-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study. A scholarly mix of classic and contemporary studies from multiple disciplines provides compelling, field-based examples of the full range of qualitative approaches. Readers learn about adaptive ways of designing studies, collecting data, analyzing data, and reporting findings. Key aspects of the researcher's craft are addressed, such as fieldwork options, the five phases of data analysis (with and without using computer-based software), and how to incorporate the researcher's “declarative” and “reflective” selves into a final report. Ideal for graduate-level courses, the text includes:* Discussions of ethnography, grounded theory, phenomenology, feminist research, and other approaches.* Instructions for creating a study bank to get a new study started.* End-of-chapter exercises and a semester-long, field-based project.* Quick study boxes, research vignettes, sample studies, and a glossary.* Previews for sections within chapters, and chapter recaps.* Discussion of the place of qualitative research among other social science methods, including mixed methods research.
Download or read book Modified Mastering Biology with Pearson Etext Combo Acces Card For Campbell Biology written by Martha R Taylor and published by Pearson. This book was released on 2020-05-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Modified Mastering Biology with Pearson Etext Combo Acces Card For Campbell Biology 18 Weeks written by Lisa A Urry and published by Pearson. This book was released on 2020-05-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reading Statistics and Research written by Schuyler W. Huck and published by Allyn & Bacon. This book was released on 2000 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explains to consumers of research how to read, understand, and critically evaluate the statistical information contained in technical research reports. Excerpts from over 500 recent research articles are presented and discussed to illustrate concepts.
Download or read book Qualitative Research Methods for the Social Sciences written by Bruce Lawrence Berg and published by . This book was released on 2014 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Research Methods - collection, organization, and analysis strategies This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community. The book stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.
Download or read book MasteringA P with Pearson EText Standalone Access Card for Fundamentals of Anatomy and Physiology written by Frederic H. Martini and published by Pearson. This book was released on 2017-01-11 with total page 1264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Emergency Care written by Daniel Limmer and published by Prentice Hall. This book was released on 2015-02-11 with total page 1286 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Emergency Medical Technician Training and Emergency Medical Services Help students think like EMTs with the gold standard for EMT training For over 30 years, Emergency Care has provided generations of EMT students with the practical information they need to succeed in the classroom and in the field. Updated with the latest research and developments in emergency medical services, this edition meets the 2010 American Heart Association guidelines for CPR and ECC. Using the National EMS Education Standards as a foundation,Emergency Care goes beyond the Standards to provide the most current, accurate reflection of EMS practice today. The text integrates scientific principles in an easy-to-understand way, with a host of critical-thinking features that help students learn to think like EMTs. Also available with MyBRADYLab™ This title is also available with MyBRADYLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyBRADYLab does not come packaged with this content. If you would like to purchase both the physical text and MyBRADYLab, search forISBN: 0134190750/9780134190754 Emergency Care plus MyBRADYLab with Pearson eText -- Access Card -- forEmergency Care That package includes: 0133946096 / 9780133946093 MyBRADYLab with Pearson eText -- Access Card -- forEmergency Care 0134024559 / 9780134024554 Emergency Care MyBRADYLab should only be purchased when required by an instructor.
