Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Download or read book Murals and Tourism written by Jonathan Skinner and published by Routledge. This book was released on 2017-06-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the world, tourists are drawn to visit murals painted on walls. Whether heritage asset, legacy leftover, or contested art space, the mural is more than a simple tourist attraction or accidental aspect of tourism material culture. They express something about the politics, heritage and identity of the locations being visited, whether a medieval fresco in an Italian church, or modern political art found in Belfast or Tehran. This interdisciplinary and highly international book explores tourism around murals that are either evolving or have transitioned as instruments of politics, heritage and identity. It explores the diverse messaging of these murals: their production, interpretation, marketing and – in some cases – destruction. It argues that the mural is more than a simple tourist attraction or accidental aspect of tourism material culture. Murals and Tourism will be valuable reading for those interested in cultural geography, tourism, heritage studies and the visual arts.
Download or read book Chase One Rabbit written by David Parrish and published by eBook Partnership. This book was released on 2015-05-18 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "e;Marketing en minutos en tu movil..."e;Chase One Rabbit habla de marketing; del marketing bien centrado. El libro te ayudara a comprender tu propio negocio y a crear estrategias que te ayudaran a venderlo de la mejor manera posible. Combina historias inspiradoras con tecnicas practicas, ofreciendo a emprendedoras y emprendedores creativos las herramientas necesarias para que sus negocios tengan aun mas exito; gracias al marketing estrategico.?Como vender? es una pregunta que nos llevamos haciendo mucho tiempo. David Parrish, consultor y formador internacional, nos ilustra con mensajes sobre venta estrategica y marketing, dibujando historias desde su propia experiencia como emprendedor. Tambien comparte casos de exito reales de algunos de sus clientes.Chase One Rabbit se ha ideado como e-book. Todas las secciones son breves, con el objetivo de ayudarte a crear tu propio plan de marketing estrategico. Cada tema incluye un apartado "e;que hacer ahora"e; y conexiones con otros temas, para que te sea facil definir tus propios objetivos y sacar el maximo provecho de tu negocio creativo.Esto no va de publicidad. Un enfoque de marketing inteligente no tiene que ser caro ni ostentoso. Se trata de comprender tu negocio, centrarlo y reflexionar para desarrollar una estrategia de venta clara y aplicar tecnicas para aumentar el exito, la rentabilidad y tu posicion en el mercado. Chase One Rabbit te ensenara como hacerlo...Conoceras la fuerza del marketing del chismorreo y los beneficios de las recomendaciones boca a oreja. Comprenderas la diferencia entre el marketing estrategico y operativo; entre la comunicacion de marketing y una estrategia sincronizada y simple.Las ventas y el marketing deberian fluir conjuntamente, apoyadas en una estrategia de marketing que sea unica para tu negocio, sector y audiencia. David te plantea cuestiones y analiza ejemplos, creando un kit de herramientas que te ayudara a desarrollar tu propia estrategia de marketing con tecnicas de precision y un discurso pulido.El libro te animara a pensar sobre estrategia y venta, beneficios y marketing de precision. Manteniendote "e;autentico"e; conseguiras que la venta no sea un incordio, y comprenderas que estas vendiendo y porque tus clientes lo quieren. Te ayudara a definir el valor de tu producto o servicio y te sugerira ideas y maneras constructivas de conseguirlo. Te hara pensar sobre mercados locales, nacionales e internacionales. En esta era de marketing digital y de internet, tienes que asegurarte de escoger las mejores herramientas.Tambien abarca las complejidades especificas de dirigir un negocio creativo; como trabajar en un sector que te apasiona, valorar tu trabajo, escoger los clientes adecuados, promocionarte de manera eficaz y hacer que el negocio sea rentable y exitoso.Cada una de las 63 secciones te sugiere algo para reflexionar, y te recomienda acciones que puedes hacer al momento para mejorar tu negocio. Es practico y progresivo y esta disenado para empresas grandes o pequenas - desde startups hasta empresas consolidadas, organizaciones culturales o artisticas o personas emprendedoras creativas - con abundantes ideas e inspiracion en las que sumergirte cada dia.David Parrish ha trabajado por todo el mundo con personas emprendedoras creativas, pequenas empresas, PYMEs digitales, organizaciones artisticas y agencias de apoyo al emprendimiento. Ha trabajado con cientos de empresas en mas de 30 paises. Es especialista en industrias creativas y digitales, ayudando a las personas emprendedoras a emplear la creatividad en sus negocios, para trazar e implementar nuevos modelos de negocio y estrategias de marketing inteligentes.Chase One Rabbit es su segundo libro, que sigue al aclamado "e;T-Shirts and Suits: A Guide to the Business of Creativity"e; (traducido al castellano como Camisetas y Corbatas: Una Guia para los Negocios Creativos), que ha sido traducido y publicado en siete paises.
Download or read book Si tu Sitio Web Fuese un Empleado lo Despiderias written by Alan Berg and published by AlanBerg.com. This book was released on 2011-11 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research at the Marketing entrepreneurship Interface written by Gerald E. Hills and published by . This book was released on 1997 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Download or read book World of Work written by and published by . This book was released on 2001 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ILO Focus written by and published by . This book was released on 1996 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Open and Operate a Profitable Restaurant written by Steve Malaga and published by AuthorHouse. This book was released on 2010 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Plan and organize your new startup restaurant business - Make more money in your existing restaurant and improve ROI This restaurant startup book is easy to read and the tips and strategies are time proven and used by successful restaurateurs worldwide.
Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Download or read book Innovation and Research A Driving Force for Socio Econo Technological Development written by Marcelo Zambrano Vizuete and published by Springer Nature. This book was released on 2022-08-01 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 2nd International Congress on Innovation and Research—A Driving Force for Socio-Econo-Technological Development (CI3 2021). CI3 was held on September 1–3, 2021. It was organized by the Instituto Tecnológico Superior Rumiñahui and GDEON, in co-organization with Higher Institutes: Bolivariano de Tecnología, Central Técnico, Espíritu Santo, José Chiriboga Grijalva, ISMAC, Policía Nacional del Ecuador Vida Nueva; and sponsored by the Universidad Nacional Mayor de San Marcos (Peru), Universidade Federal de Goiás (Brazil) and City University of New York (United States). CI3 aims to disseminate the research project results that are being carried out in different Higher Education Institutions, research centers, and the business sector.
Download or read book Principles of Operations Management written by Jay H. Heizer and published by Pearson Educación. This book was released on 2004 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Download or read book M tricas de la web social para bibliotecas written by González-Fernández Villavicencio, Nieves and published by Editorial UOC. This book was released on 2016-09-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Yo tambi n puedo emprender written by Pablo Claver and published by Editorial Almuzara. This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emprender no es sólo cosa de Steve Jobs, Amancio Ortega o Bill Gates. Tampoco es algo exclusivo de quienes quieren crear la empresa más innovadora, la que más rápido crezca, la que nazca con un enorme respaldo financiero detrás. Es algo al alcance de cualquier persona «normal y corriente», como se define el autor de este libro. Pablo Claver, después de numerosos éxitos empresariales y más de un fracaso, ha creado un libro pensado para todos aquellos que tienen una idea y no saben si llevarla a cabo o cómo hacerlo. También está escrito para quienes quieren buscar una alternativa real a su situación de desempleo y les falta un último empujón. Sin tecnicismos y con una gran dosis de realismo, este emprendedor que ha creado empresas en Europa, África y Latinoamérica explica paso a paso y de la forma más sencilla posible todos los detalles que el futuro empresario debe tener en cuenta: desde cómo poner en marcha la idea sin tener dinero hasta cómo diseñar el plan de negocio, pasando por la gestión del equipo, cómo conseguir las primeras ventas, la importancia de cuidar a cada cliente, cómo llevar las cuentas, cómo hacer crecer la empresa e, incluso, cómo venderla si llega el momento. Todo descrito con numerosos ejemplos que ilustran cada una de sus recomendaciones.
Download or read book Study Abroad 2006 2007 written by Unesco and published by Ediciones Mundi-Prensa. This book was released on 2006 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study Abroad 2006-2007 contains some 2,900 entries concerning post-secondary education and training in all academic and professional fields in countries throughout the world. Key features include information on: Study opportunities and financial assistance available to students wishing to study in a foreign country; National systems of higher education; Open and distance learning (ODL) opportunities; Validation of foreign qualifications; How to search for quality institutions of higher education including warnings about bogus institutions. This is a trilingual edition: French/English/Spanish.
