Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Download or read book Marketing para el nuevo milenio written by Jaime Gil Lafuente and published by Piramide Ediciones Sa. This book was released on 1997 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recoge: Formación de estructuras organizativas de marketing; La creatividad en la actividad comercial; Lanzamiento de nuevos productos; Estimación de ventas de un producto; El precio del producto; La comunicación en el marketing; Auditoría de marketing.

Download or read book Los 55 M todos de Marketing M s IMportantes Del Milenio written by Christian G. Ulloa and published by . This book was released on 2019-05-06 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las tendencias más importantes de la publicidad digital en el siglo 21 para hacer crecer tu negocio utilizando Facebook, Instagram y WhatsApp son invaluables. Después de leer este libro sabrás:Cómo llegar vender más productos y/o servicios utilizando las mejores herramientas y técnicas diseñadas específicamente para incrementar tu ROI.Cómo sacar provecho del crecimiento explosivo del vídeo marketing digital.Consejos "offline" tan sencillos pero tan importantes, como el método #1 en este libro: siempre cargar tus tarjetas de presentación a todo lugar, porque nunca sabes donde encontrarás tu siguiente "Cliente Estrella."Las estrategias de marketing online que ayudarán a tu empresa a expandir su negocio de manera internacional y a mejorar sus ventas usando un simple blog.Y muchos métodos de marketing importantes más...en total: 55 consejos y estrategias para el nuevo milenio.

Download or read book Marketing and Football written by Michel Desbordes and published by Routledge. This book was released on 2012-05-23 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.

Download or read book Speed marketing written by Fernando Montero and published by . This book was released on 2010-02 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los expertos coinciden en que la rapidez es el ingrediente indispensable y fundamental en este comienzo de milenio, la diferencia entre el éxito del fracaso en el hípercompetitivo mundo empresarial actual. Basándose en sus más de diez años de experiencia como periodista en la revista Emprendedores, el autor destaca el rasgo común que comparten las empresas de más éxito en el rápidamente cambiante mundo empresarial actual. La rapidez es la delgada línea que separa el éxito del fracaso de muchas empresas y es el ingrediente indispensable y fundamental en este comienzo de milenio. La rapidez es la salsa con la que se aliñan todas las técnicas de marketing que se pueden encontrar en este libro, agrupadas en siete grandes bloques y que se ilustran con ejemplos de empresas destacadas en el panorama empresarial actual.

Download or read book El arte de ganar elecciones written by Andrés Valdez Zepeda and published by . This book was released on 2006-05-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Commodifying Violence in Literature and on Screen written by Alejandro Herrero-Olaizola and published by Routledge. This book was released on 2021-10-18 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traverses the cultural landscape of Colombia through in-depth analyses of displacement, local and global cultures, human rights abuses, and literary and media production. Through an exploration of the cultural processes that perpetuate the "darker side" of Latin America for global consumption, it investigates the "condition" that has led writers, filmmakers, and artists to embrace (purposefully or not) the incessant violence in Colombian society as the object of their own creative endeavors. In this examination of mass-marketed cultural products such as narco-stories, captivity memoirs, gritty travel narratives, and films, Herrero-Olaizola seeks to offer a hemispheric approach to the role played by Colombia in cultural production across the continent where the illicit drug trade has made significant inroads. To this end, he identifies the "Colombian condition" within the parameters of the global economy while concentrating on the commodification of Latin America’s violence for cultural consumption. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Download or read book Propiedad Intelectual Agricultura Y Comercio Ante El Nuevo Milenio written by and published by IICA Biblioteca Venezuela. This book was released on with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Artificial Intelligence and Soft Computing written by Leszek Rutkowski and published by Springer. This book was released on 2015-06-04 with total page 819 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNAI 9119 and LNAI 9120 constitutes the refereed proceedings of the 14th International Conference on Artificial Intelligence and Soft Computing, ICAISC 2015, held in Zakopane, Poland in June 2015. The 142 revised full papers presented in the volumes, were carefully reviewed and selected from 322 submissions. These proceedings present both traditional artificial intelligence methods and soft computing techniques. The goal is to bring together scientists representing both areas of research. The first volume covers topics as follows neural networks and their applications, fuzzy systems and their applications, evolutionary algorithms and their applications, classification and estimation, computer vision, image and speech analysis and the workshop: large-scale visual recognition and machine learning. The second volume has the focus on the following subjects: data mining, bioinformatics, biometrics and medical applications, concurrent and parallel processing, agent systems, robotics and control, artificial intelligence in modeling and simulation and various problems of artificial intelligence.

Download or read book Artificial Intelligence and Economics the Key to the Future written by Domenico Marino and published by Springer Nature. This book was released on 2022-10-25 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to deal with the main advances in the study of artificial intelligence, the digital and circular economy and innovation from a multidisciplinary perspective. Whoever governs the artificial intelligence will hold the keys to the world and the future. This consideration explains the growing role of artificial intelligence in our lives and the need to understand its mechanisms. This book presents original research articles addressing various aspects of artificial intelligence applied to economics, law, management, and optimization. The topics discussed include, economics, territorial policies, law, resource allocation strategies, information technology, and learning for inclusion. Combining the input of contributing professors and researchers from Italian and other foreign universities, the book is of interest to students, researchers, and practitioners, as well as members of the public in general, interested in the world of the artificial intelligence and economics.

Download or read book Fuzzy Sets in the Management of Uncertainty written by Jaime Gil-Aluja and published by Springer. This book was released on 2013-06-29 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuzzy Sets in the Management of Uncertainty presents an overview of current problems in business management, primarily for those situations involving decision making of an economic-financial nature. The monograph therefore discusses problems of planning, programming, control and brings light to the entire financial network in its three phases: raising funds, analysis and investment. Special attention is paid to production processes and marketing of products and services. This monograph is a highly readable overview and introduction for scientists, professionals, graduate students, managers and consultants in the growing field of applications and fuzzy logic in the field of management.

Download or read book Decision Making Systems In Business Administration Proceedings Of The Ms 12 International Conference written by Jose M Merigo-lindahl and published by World Scientific. This book was released on 2012-11-29 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes some of the most recent advances in the field of decision making and fuzzy systems applied to business and economics presented at the International Conference on Modeling and Simulation (MS'12 Rio de Janeiro), 10-13 December, 2012. In this conference, a special focus is given to the fundamental concept of sustainable development. Other key applications in business, economics and finance are also considered.In general, it is very useful for graduate students and researchers interested in pursuing research that combines quantitative techniques such as modeling and simulation and decision making with business and economic problems. This is especially useful when dealing with complex environments where the information is very uncertain and additional mathematical and statistical techniques are needed in order to understand the specific situations considered.

Download or read book Economics Management and Optimization in Sports written by Sergiy Butenko and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since the first Olympic Games in Ancient Greece, sports have become an integral part of human civilization. The last decade has been commemorated by the centennial celebration of the modern Olympic movement. With great anticipation, the Olympics return to Athens, Greece, and we are once again reminded that we live in one of the most exciting periods in the history of sports. Reflecting back on my years of service as the International Olympic Com mittee president, I cannot overlook the remarkable changes that have taken place in the world of sports during these two decades. The technological de velopment and consequent globalization of the world economy opened up a window of new opportunities for the sports industry. As a result, manage ment, economics, and other sciences have become a significant part of modern sports. It is my pleasure to introduce this volume comprising an interesting collec tion of papers dealing with various aspects of management, economics and optimization applied to sports. May this book serve as a valuable source of information to researchers and practitioners as well as to casual readers look ing for a deeper insight into the magnificent world of sports.

Download or read book Computational Intelligence in Business and Economics written by Anna M. Gil-Lafuente and published by World Scientific. This book was released on 2010 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides some of the most recent developments in Computational Intelligence applied to business and economics presented at the MS'10 International Conference, Barcelona, 15 17 July, 2010. It presents several new theoretical advancements and a wide range of applications in different business and economic areas including accounting, finance, management, marketing, sports, tourism, economics and politics, and also some applications related with engineering and modeling and simulation. This book is very useful for researchers and graduate students interested in pursuing research in business and economics with an orientation to modern techniques for dealing with uncertainty such as those related with modeling and simulation and computational intelligence.

Download or read book Sustainable Smart Cities written by Marta Peris-Ortiz and published by Springer. This book was released on 2016-10-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the most current research on smart cities. Specifically, it focuses on the economic development and sustainability of smart cities and examines how to transform older industrial cities into sustainable smart cities. It aims to identify the role of the following elements in the creation and management of smart cities:• Citizen participation and empowerment • Value creation mechanisms • Public administration• Quality of life and sustainability• Democracy• ICT• Private initiatives and entrepreneurship Regardless of their size, all cities are ultimately agglomerations of people and institutions. Agglomeration economies make it possible to attain minimum efficiencies of scale in the organization and delivery of services. However, the economic benefits do not constitute the main advantage of a city. A city’s status rests on three dimensions: (1) political impetus, which is the result of citizens’ participation and the public administration’s agenda; (2) applications derived from technological advances (especially in ICT); and (3) cooperation between public and private initiatives in business development and entrepreneurship. These three dimensions determine which resources are necessary to create smart cities. But a smart city, ideal in the way it channels and resolves technological, social and economic-growth issues, requires many additional elements to function at a high-performance level, such as culture (an environment that empowers and engages citizens) and physical infrastructure designed to foster competition and collaboration, encourage new ideas and actions, and set the stage for new business creation. Featuring contributions with models, tools and cases from around the world, this book will be a valuable resource for researchers, students, academics, professionals and policymakers interested in smart cities.

Download or read book Adi s al marketing del siglo XX written by Mary K.Smith and published by AragónTieneTalento. This book was released on 2015-01-26 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un libro esencial para nuevos empresarios y emprendedores que abre el camino al pensamiento neurocreativo de las nuevas marcas del milenio. ¡Pon al día tus conocimientos sobre branding, marketing y comunicación y haz que todos quieran comprar lo que vendes! MARY K. SMITH.

Download or read book Soft Computing in Management and Business Economics written by Anna M. Gil-Lafuente and published by Springer. This book was released on 2012-06-23 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.