Download or read book Marketing Online Education Programs written by Ugur Demiray and published by IGI Global. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a controversial issue and the opinions on the significance of the educational institution as a product, and the students as the customers, remains arguable. Marketing Online Education Programs: Frameworks for Promotion and Communication provides relevant theoretical frameworks and the latest empirical research findings in this field. Teachers are adopting new technologies in their instructional strategies, be it for course design, development or delivery. The field of distance and online education is experiencing continuing growth. Marketing for distance and online learning environments faces a number of challenges in the form of delivering what these environments are promising, how to find the right information, regular updating of the courses and not to forget the effective user interaction with the course developers and peers. This book provides an integrated marketing communications perspective to communication and promotion issues of online programs.
Download or read book Start Your Own e Learning Business written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2004-07-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Information Age, the personal computer is becoming as pervasive as the telephone and television. It accesses vast stores of constantly changing information and the ability to navigate it and the Internet has become a professional necessity for a majority of white and blue collar jobs. And the key to opening that doorway is computer-based learning—“e-learning.” Using computers for education and training, an industry that barely existed a decade ago, is a fast-growing business opportunity for enterprising people who enjoy helping others learn and who are comfortable with computers. Start Your Own e-Learning Business shows you how to become the person people turn to when they need to catch up on essential skills and knowledge. This guide covers the vast selection of roles you can choose from, including: • Teaching businesses computer basics, management techniques, or programming skills • Publishing guides to help employees understand their firm’s software • Producing interactive content that explains products to customers • Creating Web sites to help students do their homework or seniors hone their Internet skills • Providing content, marketing help, or tech services for other e-learning firms • Brokering classes, recruiting students, or reselling CD-based courses for other businesses
Download or read book E Marketing Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Download or read book How to Make and Sell Online Courses for Beginners written by Remington Briggs and published by Independently Published. This book was released on 2024-06-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to create and profit from your own online courses? Discover everything you need to know with How to Make and Sell Online Courses for Beginners. This comprehensive guide is your key to unlocking the world of online education and turning your knowledge into a successful business venture. Is creating online courses profitable? Explore the lucrative world of online education and learn how to leverage your expertise to generate passive income. How can I effectively structure my course content? Craft engaging and informative lessons that captivate your audience and keep them coming back for more. What platforms should I use to host my courses? Navigate the myriad of options available and choose the best platform that aligns with your business goals. How do I market my courses to reach a global audience? Master the strategies needed to promote your courses effectively and expand your reach worldwide. Dive into this step-by-step guide and learn essential skills, from content creation to marketing strategies, that will empower you to launch and grow a successful online course business. Highlights: Introduction to Online Education Understanding Your Target Audience Creating Compelling Course Content Choosing the Right Platform for Your Courses Setting Up Your Course Website Pricing Strategies for Online Courses Effective Marketing Techniques Leveraging Social Media for Course Promotion Optimizing Your Course for SEO Engaging with Your Students Handling Customer Support and Feedback Scaling Your Online Course Business Transform your knowledge into income with How to Make and Sell Online Courses for Beginners. Take the first step towards financial independence and start teaching the world today!
Download or read book Online Education Business Guide written by ARX Reads and published by ARX Brand International LLC. This book was released on with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: eLearning leverages interactive technology and communication systems to usher in an improved and enhanced learning experience. Alongside existing methods, it transforms the way we teach and learn, enabling every learner to achieve their potential, regardless of time and geographical boundaries. Flexibility and cost-efficiency in eLearning support both an organization’s goals and learner’s development. Online learning has paved the way for added flexibility and self-paced learning, improved virtual communication and collaboration, and helps in staying relevant from the broader global perspective. Experts with industry experience and knowledge about what skills are needed to succeed can build online learning businesses to monetize their years of experience and knowledge and help individuals and businesses succeed.
Download or read book Online Education written by Kelli Cargile Cook and published by Routledge. This book was released on 2020-04-27 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Online Education: Global Questions, Local Answers", 24 college educators focus on the most important questions to be addressed by all scholar-teachers and administrators committed to developing high-quality online education programs. We describe these questions as "global" because they transcend the particular situations of individual institutions. They are questions that everyone involved in online education needs to address: What are the issues to consider when first developing and then sustaining an online education program? How do we create interactive, pedagogically sound online courses and classroom communities? How should we monitor and assess the quality of online courses and programs? And how should recent developments and innovations in online education cause us to reexamine our roles and responsibilities as educators in technical communication?While these global questions affect all of us in one way or another, they demand different local answers, such as those presented by the contributors to this text. Readers will need to consider which of these local answers might apply to their own situations and how these answers might need to be adapted to reflect the particular needs of their own institutions.
Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Download or read book Marketing Strategies for Higher Education Institutions Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Download or read book Elements of Quality Online Education written by John R. Bourne and published by Olin College - Sloan-C. This book was released on 2005 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entering the Mainstream: The Quality and Extent of Online Education in the United States, 2003 and 2004 represents the second annual study of the state of online education in U.S. Higher Education. Supported by the Alfred P. Sloan Foundation, this years study, like last years, is aimed at answering some of the fundamental questions about the nature and extent of online education: Will online enrollments continue their rapid growth? Are students as satisfied with online courses as they are with face-to-face instruction? What role do schools see online learning playing in their long-term strategy? What about the quality of online offerings - do schools continue to believe that it measures up?The survey analysis is based on a comprehensive nationwide sample of primary campuses for all active United States postsecondary degree granting institutions that are open to the public.
Download or read book Creating Online Learning Experiences written by Matt Crosslin and published by . This book was released on 2018-06-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an updated look at issues that comprise the online learning experience creation process. As online learning evolves, the lines and distinctions between various classifications of courses has blurred and often vanished. Classic elements of instructional design remain relevant at the same time that newer concepts of learning experience are growing in importance. However, problematic issues new and old still have to be addressed. This handbook explores many of these topics for new and experienced designers alike, whether creating traditional online courses, open learning experiences, or anything in between.
Download or read book Managing Online Learning written by John Vivolo and published by Routledge. This book was released on 2019-10-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Online Learning is a comprehensive guide to planning and executing effective online learning programs. Featuring contributions from experienced professionals across operations in university and corporate settings, this all-in-one resource provides leaders and administrators with informed strategies for supporting learners’ and instructors’ evolving needs, implementing and evaluating pedagogically sound technologies, projecting revenue-generating models, and anticipating future scaling challenges. These highly applied chapters cover essential topics such as unit design, management of staff and finances, student engagement, user experience and interface, data analytics, and more.
Download or read book Essentials of Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1988 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Administrator s Guide to Online Education written by Kaye Shelton and published by IAP. This book was released on 2005-11-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Administrator’s Guide to Online Education is an essential resource for the higher education administrator. Unlike most books regarding online education, this book is not about teaching; it is about effectively administrating an online education program. Grounded in existing distance education theory, and drawing from best practices, current research, and an extensive review of current literature, An Administrator’s Guide to Online Education systematically identifies and discusses seven key issues that affect the practice of online education today: leadership and strategic planning, policy and operation, faculty, online student services, online student success, technology and the courseware management system, and finally marketing. Throughout the text, the authors provide case studies, examples, policies, and resources from actual institutions, which further enhance the value of this text. An Administrator’s Guide to Online Education, encompasses the issues and provides information on how to accomplish one specific task: successful online education administration.
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Download or read book Best Practices in Planning Strategically for Online Educational Programs written by Elliot King and published by Routledge. This book was released on 2017-11-22 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices in Planning Strategically for Online Educational Programs is a step-by-step guide to developing strategic plans for creating and implementing online educational programs within higher education institutions. From conception to execution and assessment, the successful management of purposeful online educational programs in colleges and universities carries increasing importance and a unique set of requirements. This book enables administrators and faculty to: identify the opportunities and challenges presented by online education for institutions based on their histories, missions and market positions develop a roadmap for creating and implementing a strategic plan provide guidance for assessing the plan and insight into the iterative nature of planning. With computer networked-based technologies gaining ground in traditional private and public institutions, this critical volume is the first to apply the principles and practices associated with strategic planning specifically to online educational programs.
Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Download or read book Frontiers of Distance Learning in Business Education written by Hooman Estelami and published by Cambridge Scholars Publishing. This book was released on 2014-08-26 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distance education and online learning are interchangeable terms used to describe the delivery of educational content, whereby the student and the instructor are separated by geography, time, or both. Within the domain of business education, approximately one-third of all business schools offer online business programs, and many more are expected to follow in this direction. Considerable attention is therefore being given by business educators to the refinement of pedagogical approaches in their distance learning offerings. The growth in attention is reflected in the rising number of academic papers related to distance learning methods which appear in leading business journals, as well as the growing number of workshops, research seminars and online forums on the topic. The objective of this book is to consolidate state-of-the-art knowledge on distance learning methods, best practices, and research findings as they relate to online business education. This exposure would help inform business faculty, administrators and course designers on how to optimize distance courses in the various sub-disciplines of business to achieve the most beneficial results for business students.
