Download or read book Marketing of Traffic Safety written by Organisation for Economic Co-operation and Development and published by Organisation for Economic Co-operation and Development ; [Washington, D.C. : OECD Publications and Information Centre. This book was released on 1993 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Traffic Safety Culture written by Nicholas John Ward and published by Emerald Group Publishing. This book was released on 2019-04-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theoretical and methodological concepts relevant to the research and application of Traffic Safety Culture aiming towards a vision of zero traffic fatalities.
Download or read book Selling Traffic Safety Learning from Marketing and Advertising Experts Conference Report written by and published by . This book was released on 1995 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Traffic Safety written by International Road Safety (Association). World Congress and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Traffic Safety written by Katherine A. Siggerud and published by DIANE Publishing. This book was released on 2008-08 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two risk behaviors related to fatal traffic crashes are failure to use safety belts and driving while impaired by alcohol. High-visibility enforce. (HVE) campaigns that combine enforce. of a traffic safety law with media to inform the public about the campaign are effective in reducing these behaviors. In 2005, the Safe, Accountable, Flexible, Efficient Transportation Equity Act: authorized funding of an HVE program, including safety belt and impaired-driving campaigns. The Nat. Highway Traffic Safety Admin. (NHTSA) provides enforce. activities for the campaigns. This report addresses: the extent to which NHTSA has implemented the HVE program; and the impact of the campaigns and challenges that exist in conducting the campaigns. Illus.
Download or read book Traffic Safety written by Leonard Evans and published by . This book was released on 2004-01-01 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traffic Safety applies the methods of science to better understand one of the world's major problems -- harm in road traffic.
Download or read book Traffic Safety Digest written by and published by . This book was released on 1999 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promoting Traffic Safety written by and published by . This book was released on 1947 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Achieving Traffic Safety Goals in the United States written by National Academies (U.S.). Committee for the Study of Traffic Safety Lessons from Benchmark Nations and published by Transportation Research Board. This book was released on 2011 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tool kit will vary among jurisdictions depending on basic legal constraints, community attitudes, road system and traffic characteristics, and resources. The Transportation Research Board (TRB) undertook a study to identify the sources of safety improvements in other countries. Researchers do not have a complete understanding of the underlying causes of long-term trends in crashes and fatalities. Differences among countries are in part attributable to factors other than government safety policies. To identify keys to success, the TRB study committee examined specific safety programs for which quantitative evaluations are available and relied on the observations of safety professionals with international experience. The committee's conclusions identify differences between U.S. and international practices that can account for some differences in outcomes. The committee recommendations, which are addressed to elected officials and to government safety administrators, identify actions needed in the United States to emulate the successes that other countries have achieved. The recommendations do not comprehensively address all aspects of traffic safety programs but rather address areas of practice that are highlighted by the international comparisons and for which credible evidence of effectiveness is available."--Pub. desc.
Download or read book Using Social Marketing to Inhibit Driving After Drinking written by and published by . This book was released on 2001 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transportation Traffic Safety and Health Human Behavior written by Hans von Holst and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this book is to present the latest aspects in the area of human behavior and its relation to planning of an optimal traffic safety. The contributions from authors in various disciplines such as scientists, medical practitioners, administrators and practitioners from the car industry examine how road-user behavior can cause accidents and how decision-makers from various sectors of society may influence road users' behavior. The development of modern vehicles and new traffic systems requires more sophisticated behavior and technology. New medical technologies such as improved neuropsychologic methods and descriptive mapping of behavior with imaging techniques facilitate the understanding of the anatomy and physiology of human behavior. The increased knowledge of normal and pathologic behavior contributes to strenghten primary prevention with the goal of reducing traffic accidents.
Download or read book Using Social Marketing to Inhibit Driving After Drinking written by and published by . This book was released on 2001 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Manual for Managing Community Alcohol Safety Education Campaigns written by United States. National Highway Traffic Safety Administration. Office of Driver and Pedestrian Programs and published by . This book was released on 1978 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Marketing written by Gerard Hastings and published by Elsevier. This book was released on 2007-05-21 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. Naomi Kein, Joel Bakan and George Monbiot have each done a great job of telling us what is wrong with corporate capitalism. This book begins to provide some solutions. It shows how we can a) borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours, and b) use rigorous research to enable regulators to constrain the worst excesses of Wall Street. Modern marketing techniques now pervade every aspect of our lives: the government, charities, advocacy groups use it to encourage us to live more healthily, support good causes or be more ecologically sensitive. This book asks whether this works and what does it tell us about the relationship between business and civil society? Highly accessible with clear learning objectives, exercises and worked examples, this is also a text that stretches our understanding of the discipline and raises questions about future directions. * First European text in the ground-breaking field of social marketing* Authored by the founder and Director of the Institute of Social Marketing and Centre for Tobacco Control, whose high quality academic research in the field is disseminated to health professionals, government and academics in the UK, Europe and Australasia.* Tailored for accessibility with learning features throughout, the text also adopts an approach that stretches the discipline and takes it further.
Download or read book Strategic Advertising Plans to Deter Drunk Driving written by John Graham and published by . This book was released on 1996 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Traffic Safety and Human Behavior written by David Shinar and published by Emerald Group Publishing. This book was released on 2017-06-22 with total page 1264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive 2nd edition covers the key issues that relate human behavior to traffic safety. In particular it covers the increasing roles that pedestrians and cyclists have in the traffic system; the role of infotainment in driver distraction; and the increasing role of driver assistance systems in changing the driver-vehicle interaction.
Download or read book Social Marketing written by and published by Routledge. This book was released on 2013-10-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.