Download or read book Marketing Mistakes and Successes written by Robert F. Hartley and published by Wiley Global Education. This book was released on 2013-10-07 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.
Download or read book Marketing Mistakes written by Robert F. Hartley and published by John Wiley & Sons. This book was released on 1984-03-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET.
Download or read book Marketing Mistakes and Successes written by Robert F. Hartley and published by Wiley. This book was released on 2005-11-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all can learn from past mistakes... It's just more fun when they're not your own. Even corporate giants make mistakes. Now you can learn from the best of them with this behind-the-scenes look at some of today's most notable marketing mistakes and successes. With the Tenth Edition of this fascinating casebook, you'll learn how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities. In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hand's-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career. This Tenth Edition adds these seven new cases: * The Kmart/Sears Merger of Faltering Firms * Hewlett-Packard Under Carly Fiorina * Toys "R" Us: Trying to Defend Against Wal-Mart * Gateway Computer's Efforts to Stay Alive * Merck's Vioxx Catastrophe * Boston Beer--Is Greater Growth Possible? * Office Max--To the End
Download or read book Marketing Mistakes and Successes written by Robert F. Hartley and published by Wiley. This book was released on 1997-10-22 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Mistakes written by Robert F. Hartley and published by . This book was released on 1976 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Ethics written by Robert F. Hartley and published by John Wiley & Sons. This book was released on 2004-10-04 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be an ethical manager, or face dangerous consequences! In today's business climate, firms need to be wary of practices that may provoke criticism and scandals. Investigative reporters, eager lawyers, and zealous governmental agencies are lurking in the wings. These lessons of the past give you an inside look at some of the biggest mistakes of recent history. You can ponder not only how they might have been avoided, but also how their resolution might have been better handled. Robert Hartley, author of the popular Marketing and Management Mistakes and Successes books, brings you face-to-face with major players and the temptations, crises, and torments they experienced. Thought-provoking discussion questions, role-playing exercises, and debates present you with key ethical concerns that may help you avoid similar situations in your own career. Take a behind-the-scenes look at: Deceptive sales tactics at MetLife The killer scenario of Ford Explorers with Firestone tires Price fixing at ADM Al Dunlap savaging Sunbeam and Scott Paper Massive accounting fraud at WorldCom Exxon's Alaskan oil spill Union Carbide's Bhopal catastrophe Shenanigans of defense contractors, such as Lockheed and General Dynamics Ethical question marks: Wal-Mart, Nike, DaimlerChrysler Paragons: Johnson & Johnson, Herman Miller As well as other ethical mistakes
Download or read book Marketing Mess to Brand Success written by Scott Jeffrey Miller and published by Mango Media Inc.. This book was released on 2021-05-11 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Wall Street Journal–bestselling author, “the perfect roadmap for anyone looking to build their brand” (Marie Forleo, #1 New York Times–bestselling author of Everything Is Figureoutable). In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor reveals thirty career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. In thirty chapters, Marketing Mess to Brand Success shares a career’s worth of valuable lessons learned, such as “A Name is Not a Lead” and “Hire People Smarter Than You.” Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re an entrepreneur starting a new company; a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market; or an aspiring marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Learn to: · Navigate a nebulous digital marketing environment · Maximize time and investments with sales marketing strategies · Build and model consistent brand standards · Become an expert in brand marketing and take your company to the next level “Don’t worry about making marketing mistakes―worry about not learning from them, advises Miller, chief marketing officer at the management services company FranklinCovey, in this energetic guide.” —Publishers Weekly “Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer.” —Donald Miller, author of Building a StoryBrand
Download or read book The Book of Mistakes written by Skip Prichard and published by Center Street. This book was released on 2018-02-06 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why some people seem to catch all the breaks and win over and over again? What do the super successful know? What is standing between you and your wildest dreams? The Book of Mistakes will take you on an inspiring journey, following an ancient manuscript with powerful lessons that will transform your life. You'll meet David, a young man who with each passing day is more disheartened and stressed. Despite a decent job, apartment, and friends, he just feels hollow . . . until one day he meets a mysterious young woman and everything starts to change. In this self-help tale wrapped in fiction, you'll learn the nine mistakes that prevent many from achieving their goals. You'll learn how to overcome these hurdles and reinvent your life. This success parable is packed with wisdom that will help you discover and follow your personal purpose, push beyond your perceived capabilities, and achieve more than you ever dreamed possible. You'll find yourself returning again and again to a deceptively simple story that teaches actionable insights and enduring truths.
Download or read book Brand Failures written by Matt Haig and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Download or read book Marketing Strategy written by Jenna Tiffany and published by Kogan Page Publishers. This book was released on 2021-05-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
Download or read book Outlines and Highlights for Marketing Mistakes and Successes by Robert F Hartley Isbn written by Cram101 Textbook Reviews and published by Academic Internet Pub Incorporated. This book was released on 2009-10 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780470169810 .
Download or read book Classic Failures in Product Marketing written by DONALD WAYNE HENDON. and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Classic Failures in Product Marketing written by Donald W. Hendon and published by Contemporary Books. This book was released on 1992 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many of these soft drinks are still around? Hagar-the-Horrible Cola, Nutrimato, Panda Punch, Sudden Soda, and Yabba Dabba Dew? None. That's because they all failed. And everyone remembers such mammoth marketing mistakes as Coca-Cola's replacement of its market leader with the "New Coke," or Chevrolet's introduction of its Nova automobile into Latin American markets, where in Spanish "no va" means "doesn't go." This book documents numerous examples of marketing disasters like these, focusing on common error patterns and explaining how to avoid them. Highlighting both top brands and lesser known products and services, this book pulls examples from large and small companies, local, national, and international campaigns, consumer and industrial marketers, and profit-making and not-for-profit organizations. From mistakes in new product launches, pricing, and packaging to unlucky choices in advertising and sales strategies, this book helps marketers learn from the bad experiences of others--and avoid costly, damaging decisions of their own.
Download or read book Marketing Mistakes and Successes Twelfth Edition Wiley E Text Reg Card written by Robert F. Hartley and published by . This book was released on 2013-10-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ten Deadly Marketing Sins written by Philip Kotler and published by John Wiley & Sons. This book was released on 2004-05-03 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Download or read book Six Timeless Marketing Blunders written by William L. Shanklin and published by Lexington Books. This book was released on 1990 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.
Download or read book Brilliant Mistakes written by Paul J. H. Schoemaker and published by University of Pennsylvania Press. This book was released on 2011-11-08 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have ever flown in an airplane, used electricity from a nuclear power plant, or taken an antibiotic, you have benefited from a brilliant mistake. Schoemaker proveds a practical roadmap for using mistakes to accelerate learning for your organization and yourself.
