Download or read book Marketing Marianne written by Robert J. Young and published by New Brunswick, N.J. : Rutgers University Press. This book was released on 2004 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: "French propagandists believed that the steady promotion of their nation as the cultural leader of the world was the best way to foster goodwill among Americans. They slowly recognized the important role that the United States played in maintaining the balance of power in Europe."--Jacket.
Download or read book Marianne in the Market written by Lisa Tiersten and published by Univ of California Press. This book was released on 2001-09-20 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late nineteenth century, controversy over the social ramifications of the emerging consumer marketplace beset the industrialized nations of the West. In France, various commentators expressed concern that rampant commercialization threatened the republican ideal of civic-mindedness as well as the French reputation for good taste. The female bourgeois consumer was a particularly charged figure because she represented consumption run amok. Critics feared that the marketplace compromised her morality and aesthetic discernment, with dire repercussions for domestic life and public order. Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism—advertisers, department store managers, fashion journalists, self-styled taste experts—addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so doing, they constructed an image of the bourgeois woman as the solution to the problem of unrestrained, individualized, and irrational consumption. Commercial professionals used taste to civilize the market and to produce consumers who would preserve the French aesthetic patrimony. Tasteful consumption legitimized women’s presence in the urban public and reconciled their roles as consumers with their domestic and civic responsibilities. A fascinating case study, Marianne in the Market builds on a wide range of sources such as the feminine press, decorating handbooks, exposition reports, advertising materials, novels, and etiquette books. Lisa Tiersten draws on these materials to make the compelling argument that market professionals used the allure of aesthetically informed consumerism to promote new models of the female consumer and the market in keeping with Republican ideals.
Download or read book Marianne in the Market written by Lisa Tiersten and published by Univ of California Press. This book was released on 2001-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text traces the transformation of comsumerism in 19th-century France and the effects it had on the image of women.
Download or read book Fashion Marketing written by Marianne Bickle and published by Fairchild Books. This book was released on 2010-06-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.
Download or read book Be A Free Range Human written by Marianne Cantwell and published by Kogan Page Publishers. This book was released on 2019-09-03 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISTINGUISHED FAVORITE: NYC Big Book Award 2020 - Career Trapped in a job or business that's "just not you"? Always dreaming of your next vacation or living for the weekend? Marianne Cantwell's straight-talking bestseller will help you break out of that career cage and Be A Free Range Human. It's about much more than just quitting your job and becoming your own boss. It's about life on your terms, working when, where and how you want - so you don't have to fit yourself into someone else's box to make a great income. This second edition won't just inspire you, it will give you unconventional and practical steps to: - Discover what you really want to do with your life (even if no answer has ever fully fit) - Get started in 90 days, with what you have - Create a free range career, tailor-made for you and the life you want (be it travelling the world or hanging out in your favourite café) - Stand out from the crowd and get paid well to be you Be A Free Range Human was one of the first and most popular guides to creating a custom career (without an office or a boss). Updated with new advice on how to make free range work for your personality (you don't need to be a constantly-networking extrovert. have an MBA, or get funding), this smart, energizing guide will help you cut through the noise, see your options in a new way, and get the freedom and fulfilment you crave.
Download or read book MedTech Marketing written by Charlotte Bruun Piester and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing Era written by Kalman Applbaum and published by Routledge. This book was released on 2004-06 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent genealogically.
Download or read book You Are My Heart written by Marianne Richmond and published by Sourcebooks, Inc.. This book was released on 2015-01-06 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOU ARE MY HEART is a sweet, inspiring book that beautifully showcases the emotions we all feel as parents, putting into words some of the magic aspects of the parent/child bond. From the author of If I Could Keep You Little comes an inspiring book that puts into words the joyful love you feel, offering a sweet, magical moment you can share with your child again and again. You Are My Heart is sure to become a new favorite of fans who adore the charming artwork and insightful prose of Marianne Richmond, a beloved bestselling author whose books are swiftly becoming classics. You're my joy beyond joy, a gift from the start. You are my blessing and love -- you are my heart.
Download or read book Ten Fold Marketing written by Marianne Carlson and published by . This book was released on 2012-07-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've heard it said that when you do something good for someone else, it will come back to you tenfold. That's a marketing strategy that has worked for many of the world's most successful companies. And now, it can work for you! Ten-Fold Marketing tells the inspiring stories of successful business leaders across America who attribute their successes, at least in part, to the generosity they've shown throughout their communities and beyond. Written with America's entrepreneur in mind, this book will teach you how to put the Ten-Fold Marketing strategy to work for you, your business, and your community.
Download or read book Publishers Readers and Digital Engagement written by Marianne Martens and published by Springer. This book was released on 2016-06-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how the roles of “author,” “marketer,” and “reviewer” are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.
Download or read book Market New Products Successfully written by Kevin J. Clancy and published by Lexington Books. This book was released on 2006-02-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.
Download or read book Leadership written by Peter G. Northouse and published by SAGE Publications, Incorporated. This book was released on 2021-01-12 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted at more than 1,600 institutions in 89 countries and translated into 15 different languages! The market-leading Leadership: Theory and Practice by Peter G. Northouse presents an academically robust account of the major theories and models of leadership with a focus on how theory can inform practice. Northouse uses a consistent structure for each chapter that allows readers to easily compare and contrast different theories. Case studies and questionnaires provide students with practical examples and opportunities to deepen their understanding of their own leadership style. The fully updated Ninth Edition features a new chapter on inclusive leadership, 17 new real-world cases that profile leaders from across the globe, a new discussion on leadership and morality, and examples of timely issues such as leadership during the COVID-19 pandemic. This title is accompanied by a complete teaching and learning package.
Download or read book Hope in the Midst written by Mary Rose Takacs and published by WestBow Press. This book was released on 2011-08-25 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dont give up! Are you struggling to hold on to your faith? Authors Marianne and Mary Rose Takacs find themselves in such a place in 1998. During the spring, ten-year-old Mary Rose is experiencing mysterious health symptoms. In the summer, a terrifying diagnosis is given. Being warned by the physical therapist she may never walk again, Mary Rose is determined she will not spend the rest of her life in a wheelchair. Follow the journeys of mother and daughter in this thirty-day devotional, as they face the battles within and those that surround them. With raw honesty, humor, and inspiration, they describe their struggles and God-given triumphs. You will read about the courage and perseverance needed to overcome life-changing circumstances. Share in their stories of the lessons they learn and the comfort they find in Christ. These real life experiences will encourage you and bring Hope in the Midst. They touch on such topics as: Calming the Storm Within Laughter that Soothes Remembering His Benefits The Battle is the Lords The Value of Life, and much more!
Download or read book Marketing Technologies written by Elena Simakova and published by Routledge. This book was released on 2013-05-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation. Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution. Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.
Download or read book Marketing Management In Geographically Remote Industrial Clusters Implications For Business to consumer Marketing written by George Tesar and published by World Scientific Publishing Company. This book was released on 2012-11-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Download or read book Packaging Design written by Marianne R. Klimchuk and published by John Wiley & Sons. This book was released on 2013-01-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Download or read book Bodies of War written by Lisa M. Budreau and published by NYU Press. This book was released on 2011-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: World War I marked the first war in which the United States government and military took full responsibility for the identification, burial, and memorialization of those killed in battle, and as a result, the process of burying and remembering the dead became intensely political. The government and military attempted to create a patriotic consensus on the historical memory of World War I in which war dead were not only honored but used as a symbol to legitimize America's participation in a war not fully supported by all citizens. In this book, the author unpacks the politics and processes of the competing interest groups involved in the three core components of commemoration: repatriation, remembrance, and return. This book emphasizes the inherent tensions in the politics of memorialization and explores how those interests often conflicted with the needs of veterans and relatives.
