Download or read book Marketing Management MADE Easy written by Vinod Kumar (Educator) and published by Vinod Kumar. This book was released on 2017-01-10 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step course for making marketing management easy! Designed for graduate and post-graduate marketing students and also marketing managers. We have tried best to explain all the concepts of marketing management in simple and easy way. We have used charts for explaining our concept more clear way.
Download or read book Business Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2021-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.
Download or read book Basics of Marketing Management written by Pooja Deshmukh and published by Blue Rose Publishers. This book was released on 2023-01-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.
Download or read book Leadership Management Made Easy written by Benson Katulwa and published by diplom.de. This book was released on 2015-12-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Students enrolled for the International Qualification in Diploma in Leadership and Management sometimes find it challenging to understand what is expected as they attempt to complete various work based assignments. Sometimes the questions are not straight forward and one is never sure whether they are on the right track. As a result some students give up, others get stuck and demotivated and for many more, it takes longer to finish the course than anticipated. For that reason, this guide was developed as a support tool to guide you by simplifying the questions and giving the needed suggestions to get you moving ahead. To help you get the most out of this guide, here are a few things you need to know and pay attention to: General Expectations: The nature of ILM Qualifications: The ILM Diploma in Leadership and Management is a vocational qualification. As such it is different from many other exams you have taken in other schools and colleges. While many examinations test your ability to memorize and reproduce what you were taught, this diploma tests your ability to apply your learning in your workplace. For this reason, the emphasis is not on the right or wrong answer but more so on the relevance of your argument to your situation. The Length of each assignment has been given below the unit purpose. This will range between 800 and 2500 words depending on the number of questions given in the particular assignment Pass mark for each question or Assessment Criteria (AC) is 50% .That means if a question has been allocated 10 marks, then you need to score a minimum of 5 out of the 10 marks. Scoring less than half the total mark allocation will mean the assignment will be returned to you for necessary improvement Evidence of workplace application. All ILM assignments are work-based meaning, your response should be based on leadership and management practice in your work place. Therefore, the examiner of your work will be looking for evidence that you were able to apply your learning in your work place context. Plagiarism is considered the worst crime one can commit in academic circles. It involves using other people’s ideas without acknowledging the source. The punishment for plagiarism is a zero score for that paper and in extreme cases you may be discontinued from the study program [...].
Download or read book Introduction to Marketing Management written by DR. SHASHANK MEHROTRA and published by Blue Rose Publishers. This book was released on 2024-01-05 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management is a dynamic field of study that emphasizes the practical application of marketing concepts, principles, and strategies to achieve organizational objectives. It involves the coordination, execution, and supervision of initiatives designed to meet customer demands and desires while simultaneously enhancing business profitability. Central to its mission is the creation and maintenance of a competitive edge for a company's goods and services in the marketplace. The primary objective of marketing management is to comprehensively comprehend customer demands, identify target markets, formulate effective marketing strategies, and implement these plans to engage and influence customers. This multifaceted discipline encompasses critical components such as market analysis, product development, pricing strategies, distribution channels, promotional efforts, and customer relationship management. Marketing management plays a pivotal role in the introduction of new products and the adaptation of existing ones to meet evolving customer demands, ultimately enabling businesses to gain a competitive advantage in the market.
Download or read book Supply Chain and Logistics Management Made Easy written by Paul A. Myerson and published by FT Press. This book was released on 2015-04-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE PRACTICAL, EASY INTRODUCTION TO MODERN SUPPLY CHAIN/LOGISTICS MANAGEMENT FOR EVERY PROFESSIONAL AND STUDENT! COVERS CORE CONCEPTS, PLANNING, OPERATIONS, INTEGRATION, COLLABORATION, NETWORK DESIGN, AND MORE SHOWS HOW TO MEASURE, CONTROL, AND IMPROVE ANY SUPPLY CHAIN INCLUDES PRACTICAL ADVICE FOR JUMPSTARTING YOUR OWN SUPPLY CHAIN CAREER This easy guide introduces the modern field of supply chain and logistics management, explains why it is central to business success, shows how its pieces fit together, and presents best practices you can use wherever you work. Myerson explains key concepts, tools, and applications in clear, simple language, with intuitive examples that make sense to any student or professional. He covers the entire field: from planning through operations, integration and collaboration through measurement, control, and improvement. You’ll find practical insights on hot-button issues ranging from sustainability to the lean-agile supply chain. Myerson concludes by helping you anticipate key emerging trends—so you can advance more quickly in your own career. Trillions of dollars are spent every year on supply chains and logistics. Supply chain management is one of the fastest growing areas of business, and salaries are rising alongside demand. Now, there’s an easy, practical introduction to the entire field: a source of reliable knowledge and best practices for students and professionals alike. Paul A. Myerson teaches you all you’ll need to start or move forward in your own supply chain career. Writing in plain English, he covers all the planning and management tasks needed to transform resources into finished products and services, and deliver them efficiently to customers. Using practical examples, Myerson reviews the integration, collaboration, and technology issues that are essential to success in today’s complex supply chains. You’ll learn how to measure your supply chain’s performance, make it more agile and sustainable, and focus it on what matters most: adding customer value. MASTER NUTS-AND-BOLTS OPERATIONAL BEST PRACTICES Improve procurement, transportation, warehousing, ordering, reverse logistics, and more BUILD A BETTER GLOBAL SUPPLY CHAIN Manage new risks as you improve sustainability STRENGTHEN KEY LINKAGES WITH YOUR PARTNERS AND CUSTOMERS Get supply chains right by getting collaboration right PREVIEW THE FUTURE OF SUPPLY CHAINS—AND YOUR SUPPLY CHAIN CAREER Discover “where the puck is headed”—so you can get there first
Download or read book Nonprofits Made Easy written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2006-11-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main priority of a non-profit organization is the organization’s philanthropic mission. Managers are extremely passionate about furthering the mission, yet they are not often trained in business management. However, to fulfill its mission a non-profit must be financially solvent. Starting and Operating a Non-Profit Made Easy helps non-profits become and stay financially solvent by applying traditional business practices to the unique challenges of a non-profit organization. It focuses on financial management and planning using cash flow budgeting and methods of quantifying fundraising and grant-seeking activities, two of the most important functions of a non-profit. It allows non-profits to develop and stick to a long-term plan, rather than functioning hand-to-mouth, dependent on unexpected monetary windfalls. Using extensive checklists, forms and worksheets, the book helps non-profit managers keep their organization running smoothly.
Download or read book Human Resource Management Made Easy written by Mike Gill and published by Ukiyoto Publishing. This book was released on 2021-06-29 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resource Management made Easy is exactly what it says it is – a book that makes the complex world of recruitment, contracts, workforce development and everything else to do with employing people as simple and accessible as possible. This book is designed for the busy manager of a small business or charity with no access to a Human Resource Department, the aspiring professional taking their first steps towards a career in this exciting profession and anyone simply wanting to know that bit more about the management, motivation and development of people in the workplace. The author takes all the common areas that managers ask of HR professionals in large and complex organisations and makes sense of it for the smaller business or organisation. Mike takes the reader on a journey through the employee life cycle from pre-employment, through recruitment, workforce and individual development, to the parting of ways, using combinations of step by step activities, models and anecdotes from his extensive experience in the business of human resources. By following the advice within this book and putting the actions it describes into practice, the reader will gain both skills and knowledge in the art of human resource management.
Download or read book Marketing Management written by and published by Atlantic Publishers & Distri. This book was released on with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Starting and Running a Non Profit Made Easy written by David H. Bangs and published by Entrepreneur Press. This book was released on 2006-10-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide that helps you help others If you want to spend less time worrying about making ends meet and more time focusing on your nonprofit's mission, this is the book for you! We'll show you how to stay financially solvent by applying traditional business planning to the unique challenges of a nonprofit. This practical, easy-to-use guide: Enhances fundraising efforts and provides the hard numbers and measured outcomes your donors want to see Minimizes overhead and maximizes funds for your primary mission Extensive checklists, forms and work sheets make the business side a breeze so you can improve your organization and fulfill your mission.
Download or read book Health Service Marketing Management in Africa written by Robert Hinson and published by CRC Press. This book was released on 2019-12-06 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.
Download or read book Business Administration Made Easy and Practical written by Bertrand Wong and published by . This book was released on 2010 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by Dr. N. Mishra and published by SBPD Publishing House. This book was released on 2020-05-27 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.
Download or read book Strategic Planning Made Easy written by Erica J. Olsen and published by M3 Planning, Inc. This book was released on 2004-05 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Management written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.
Download or read book Managing Services written by Alan Nankervis and published by Cambridge University Press. This book was released on 2005-10-27 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.
Download or read book Marketing Management written by Christie L. Nordhielm and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
