Download or read book New York and the New Europe written by and published by DIANE Publishing. This book was released on 1994 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the implications of the "New Europe" and the opportunities it presents. Addresses the issues most relevant to small and medium-sized companies seeking to enter European markets or expand sales there. Discusses opportunities in 3 industries: medical instruments, electronic components, and business services. Applicable to all states and localities. Charts, tables and maps.
Download or read book Public Relations for the New Europe written by Trevor Morris and published by Springer. This book was released on 2008-10-28 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.
Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Download or read book Tourism in the New Europe written by Derek R. Hall and published by CABI. This book was released on 2006-01-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the implications of EU enlargement for tourism in the region. It provides a country-by-country examination of each of the new member states, in terms of their current patterns and trends of tourism development and the impacts of EU accession on them. Topics include: historical trajectories of the European tourism development process, new structural and geographical patterns of European tourism, the politics of EU enlargement and implications for tourism policy, regional, national and local economic development trends, social and cultural implications of transition and accession, tourism education in the new Europe, and the marketing and re-branding of accession countries.
Download or read book International Marketing written by Stanley Paliwoda and published by Routledge. This book was released on 2013-11-05 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
Download or read book The New Europe Evolving Economic and Financial Systems in East and West written by D.E. Fair and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers collected in this volume are those presented at the seventeenth Collo quium arranged by the Societe Universitaire Europeenne de Recherches Financieres (SUERF), which took place in Berlin in October 1992. The Society is supported by a large number of central banks and commercial banks, by other fmancial and business institutions and by personal subscriptions from academics and others interested in monetary and fmancial problems. Since its establishment in 1963, it has developed as a forum for the exchange of information, research results and ideas among academics and practitioners in these fields, including central bank officials and civil servants responsible for formulating and applying monetary and financial policies, national and international. A major activity of SUERF is to organise and conduct Colloquia on subjects of topical interest to its members. The titles, places and dates of previous Colloqu~ for which volumes of the collected papers were published are noted on the last page of this volume.
Download or read book Tourism in the New Europe written by Rhodri Thomas and published by Routledge. This book was released on 2007-01-18 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book represents a state of the art review of key research on small firms in tourism in relation to European integration. It is, therefore, an essential resource for those engaged in research relating to tourism SMEs in transitional economies throughout the world. In addition, it is an essential purchase for the increasing number of students studying modules on small businesses as part of their final year undergraduate and postgraduate degree programmes. One of the key features of this book is its clear focus on breaking new ground by reporting recent research and theorising on small firms in tourism. In many cases, the analysis provided by contributors will carefully relate small business behaviour to issues of wider concern to tourism academics and policy-makers. It is also distinctive for its overt emphasis on contrasting European experiences. These characteristics contrast with the existing literature on small firms in tourism and hospitality, particularly in Europe. Previous literature achieved their aims by providing valuable syntheses of existing literature. Now that such 'taking of stock' has been undertaken, there is a demand for more overtly research-based texts that are nevertheless accessible to a wide audience. This book does exactly that.
Download or read book Proceedings of the 1992 Academy of Marketing Science AMS Annual Conference written by Victoria L. Crittenden and published by Springer. This book was released on 2015-03-13 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Proceedings of the 8th Global Conference on Business Management and Entrepreneurship GCBME 2023 written by Ratih Hurriyati and published by Springer Nature. This book was released on 2024 with total page 1331 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Information Guide written by and published by . This book was released on 1961 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book European Business and Marketing written by Phil Harris and published by SAGE. This book was released on 2004-05-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro
Download or read book European Business Handbook 2003 written by Adam Jolly and published by Kogan Page Publishers. This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets across the EU are moving towards a free market model, with e-commerce, global competition, the euro and enlargement fundamentally changing the way in which European companies are structured and run. This European Buisness Handbook reviews how best to structure and implement European business models.
Download or read book Political Parties in the New Europe written by Kurt Richard Luther and published by Oxford University Press, USA. This book was released on 2002 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The scope and intensity of the challenges currently faced by western European political parties is exceptionally large, threatening the viability of the manner in which they have traditionally operated and causing them to seek new behaviours and strategies. This volume brings together some of the foremost scholars of European party politics, whose evaluation of political parties in 'the new Europe' is organised under four broad headings: Parties as Corporate Actors; Parties and Society; Parties and the State and Parties Beyond the Nation State. Each contributor not only provides a concise, critical review of the theoretical and methodological 'state of the art' in respect of a specific aspect, but also reviews the latest empirical findings in that area.
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Strategies for Central and Eastern Europe written by Stewart Arnold and published by Routledge. This book was released on 2020-09-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.
Download or read book Banking in the New Europe written by Edward P.M. Gardener and published by Springer. This book was released on 2002-10-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completion of the European Single Market Programme (SMP) and the launch of 'Euroland' are bold statements on the European Union and its future. Within this economic process, the particular importance of the banking and financial services sectors is widely emphasized. This collection explores the strategic impact of the Single Market Programme and European Monetary Union on European banks and banking systems. The contributors examine eleven banking systems: Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain and the United Kingdom. Thoroughly up-to-date and with a common thematic overview of major trends in European banking systems, this book covers key strategic developments, structural changes, performance trends and strategies.
Download or read book New Europe written by Donald McNeill and published by Routledge. This book was released on 2014-05-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Europe: Imagined Spaces traces the radical transformation of European places and spaces over the last two decades. Instead of the familiar 'schoolbook' map of a Europe of nation-states, the book unpacks the differing imaginations of European identity in recent years. Taking as its central problem the fluid nature of cultural and political identity, it moves firmly away from - and calls into question - the perspective of the nation-state as the primary source of imagined identity for Europeans. The book contributes to key debates, such as the emerging Europe of the Regions and the return of the city-state, examines the 'rebranding' of the nation-state and explores the impact of 'Europeanisation' on existing place identity. Emphasising mobility and movement, the chapters explore borderlands and travel, and also include a detailed discussion of the 'everyday life' of Europeans. Throughout, iconic images of contemporary Europe are invoked: Eurodisney, the Reichstag, Barcelona's Ramblas and the Bilbao Guggenheim, and the way in which mundane artefacts and practices such as football, walking, cars, food, passports and the Euro help construct identity is considered. New Europe: Imagined Spaces adopts a multidisciplinary approach to studying Europe, providing students with an exploration of contemporary European space and place identity.
