Download or read book European Business and Marketing written by Phil Harris and published by SAGE. This book was released on 2004-05-25 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of European Business and Marketing will be published in 2000 in time for the millennium and has been fully revised to incorporate much modern thinking in Europe. It includes material on the Euro and the enlargement of the European Union and the development of global companies with a European base. The text has been researched and written especially for students on undergraduate and post graduate courses, who need to understand modern European marketing, the European Union and the distinct features that are emerging in the World's largest market place. The second edition of the successful European Business and Marketing text has been fully revised and includes new chapters on marketing strategy in Euro
Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.
Download or read book New York and the New Europe written by and published by DIANE Publishing. This book was released on 1994 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the implications of the "New Europe" and the opportunities it presents. Addresses the issues most relevant to small and medium-sized companies seeking to enter European markets or expand sales there. Discusses opportunities in 3 industries: medical instruments, electronic components, and business services. Applicable to all states and localities. Charts, tables and maps.
Download or read book Marketing Issues in Western Europe written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors. The European Union’s birth can be traced back to 1951 when six countries of Western Europe banded together to form what was then known as the European Coal and Steel Community. Since then, Western Europe has played a significant role as the nucleus for the important marketing trends and industry changes for the entire EU. Marketing Issues in Western Europe: Changes and Developments provides conceptual frameworks, illustrative case studies, deep analytical insights into marketing issues, detailed empirical data, and thoughtful propositions for future testing. International business researchers, business and marketing consultants, developmental agencies, and companies prospectively interested in investment will find this book to be crucial for making decisions involving marketing in the countries of the EU or the rest of the continent. Chapters are richly referenced, and several include tables and charts to clearly illustrate data. Marketing Issues in Western Europe: Changes and Developments includes: a thought-provoking look at the multidimensional state of marketing in Western Europe a probing appraisal of Pan-European marketing with a proposed conceptual framework a review of the marketing consequences of internal market unification an exploratory study of marketing practice and market orientation a penetrating look at the role of domestic animosity in consumer choice detailed research describing price strategy in the EU an exploration of the impact of fear appeal in a cross-cultural context and more! Marketing Issues in Western Europe: Changes and Developments is a probing examination of the dynamic marketing developments in Western European countries to give you the insight needed to effectively prepare for the future.
Download or read book Branding Post Communist Nations written by Nadia Kaneva and published by Routledge Research in Cultural. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Download or read book Banking in the New Europe written by Edward P.M. Gardener and published by Springer. This book was released on 2002-10-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completion of the European Single Market Programme (SMP) and the launch of 'Euroland' are bold statements on the European Union and its future. Within this economic process, the particular importance of the banking and financial services sectors is widely emphasized. This collection explores the strategic impact of the Single Market Programme and European Monetary Union on European banks and banking systems. The contributors examine eleven banking systems: Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain and the United Kingdom. Thoroughly up-to-date and with a common thematic overview of major trends in European banking systems, this book covers key strategic developments, structural changes, performance trends and strategies.
Download or read book Marketing Modernism in Fin de si cle Europe written by Robert Jensen and published by Princeton University Press. This book was released on 1994 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective.
Download or read book Tourism in the New Europe written by Derek R. Hall and published by CABI. This book was released on 2006-01-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the implications of EU enlargement for tourism in the region. It provides a country-by-country examination of each of the new member states, in terms of their current patterns and trends of tourism development and the impacts of EU accession on them. Topics include: historical trajectories of the European tourism development process, new structural and geographical patterns of European tourism, the politics of EU enlargement and implications for tourism policy, regional, national and local economic development trends, social and cultural implications of transition and accession, tourism education in the new Europe, and the marketing and re-branding of accession countries.
Download or read book Marketing Places Europe written by Philip Kotler and published by Financial Times/Prentice Hall. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.
Download or read book New Europe written by Donald McNeill and published by Routledge. This book was released on 2014-05-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Europe: Imagined Spaces traces the radical transformation of European places and spaces over the last two decades. Instead of the familiar 'schoolbook' map of a Europe of nation-states, the book unpacks the differing imaginations of European identity in recent years. Taking as its central problem the fluid nature of cultural and political identity, it moves firmly away from - and calls into question - the perspective of the nation-state as the primary source of imagined identity for Europeans. The book contributes to key debates, such as the emerging Europe of the Regions and the return of the city-state, examines the 'rebranding' of the nation-state and explores the impact of 'Europeanisation' on existing place identity. Emphasising mobility and movement, the chapters explore borderlands and travel, and also include a detailed discussion of the 'everyday life' of Europeans. Throughout, iconic images of contemporary Europe are invoked: Eurodisney, the Reichstag, Barcelona's Ramblas and the Bilbao Guggenheim, and the way in which mundane artefacts and practices such as football, walking, cars, food, passports and the Euro help construct identity is considered. New Europe: Imagined Spaces adopts a multidisciplinary approach to studying Europe, providing students with an exploration of contemporary European space and place identity.
Download or read book The Economics of the New Europe written by Nigel Healey and published by Routledge. This book was released on 1995-05-04 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Europe is in a period of rapid transition. The Single European Market has been completed, and many barriers to the free mvoement of goods, services, labour and capital have been removed. However the moves towards deeper European union, with full monetary union by 1999, have proved more problematic. Outside the EU, the collapse of communism has adde
Download or read book The New European Criminology written by Vincenzo Ruggiero and published by Routledge. This book was released on 2002-09-11 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New European Criminology gathers together leading criminologists from all over Europe to consider crime and responses to crime within and across national borders. For the first time it allows students to experience the most exciting work in European criminology and to compare approaches to crime in different parts of Europe. The five sections of the book look at: * the effects of European harmonisation on crime * criminal justice, law enforcement and penal reform * organised crime, from the Mafia in Italy to drug running in the Balkans * local crime in international contexts * possible future directions for criminology and some suggestions for a new criminology of war.
Download or read book Public Relations for the New Europe written by Trevor Morris and published by Springer. This book was released on 2008-10-28 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works.
Download or read book Marketing Information Guide written by and published by . This book was released on 1961 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The European Ritual written by Anthony King and published by Routledge. This book was released on 2017-03-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football constitutes a vivid public ritual in contemporary European culture through which emergent social solidarities and new economic networks have come into being. This fascinating and unique volume traces the transformation of European football from the 1950s to the present, focusing in particular on the dramatic changes that have occurred in the last decade and linking them to the wider process of European integration. The examination of football illuminates how the growing dominance of the free market has changed European society from an international order in which the nation-state was dominant to a more complex transnational regime in which cities and regions are becoming more prominent than in the past. The study is supported by detailed ethnographic accounts emerging from the author's fieldwork at Manchester United and interview data with some of the most important figures in European football at clubs including Juventus, Milan, Bayern Munich, Schalke and Barcelona. It also includes a highly topical examination of racism in European football.
Download or read book Socioeconomic and Environmental Impacts on Agriculture in the New Europe written by S. Serban Scrieciu and published by Routledge. This book was released on 2011-03-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at agriculture and the environment, placed within the dynamic context of post-communist societal change and entry into the European Union (EU). Scrieciu explores developments in eleven Central and Eastern European (CEE) countries and argues for agriculture’s natural place in these societies. The history of these countries is significant in how it has shaped the institutions and influenced the outcomes. In many cases, during communism, agriculture was not considered a strategically. An ecological consciousness did not figure high on the agendas of authoritarian regimes. After 1990, some post-communist farm economies progressed slower than others, and environmental pressures mostly diminished with agricultural restructuring. In parts of CEE, increases in numbers of low-input small farms have resulted in some, though largely unintended, ecological benefits. A dual environmental challenge has nevertheless surfaced. On one hand, environmentally unsustainable practices have been attributed to some low-input farming. On the other hand, risks of farm over-intensification and resource overexploitation are on the rise. Also, environmental regulatory and institutional frameworks are not always effectively in place. EU membership is not creating the anticipated benefits for farm growth. There are a number of systemic structural barriers preventing many farmers from drawing on Common Agricultural Policy incentives and support. The presence of many vulnerable poor farms is clearly problematic, particularly economically. However, small-scale farms could be made more acceptable and profitable by ensuring EU policies acknowledge their value and by building institutions to support alternative farm growth strategies, aside from the traditional European model of individual corporate farm expansion. The voluntary uptake of grassroots rural cooperation and farm associations may represent such an alternative. Future European farm policy reforms need to reach the small and vulnerable, and better tackle issues of farm equity, poverty, and agricultural sustainability in the new Europe. This is a timely contribution as this type of "transition" has just begun. This book should be of use to students and researchers looking at agricultural and environmental economics, post-communist rural societal change, European integration and the Common Agricultural Policy.
Download or read book New Media in New Europe Asia written by Jeremy Morris and published by Routledge. This book was released on 2016-04-14 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers an in-depth investigation of the role of new media in the political, social and cultural life in the region of Europe-Asia. By focusing on new media, which is understood primarily as internet-enabled networked social practice, the book puts forward a political and cultural redefinition of the region which is determined by the recognition of the diversity of new media uses in the countries included in the study. This book focuses on the period prior to the advent of ‘world internet revolutions’, and it registers the region at its pivotal moment—at the time of its entry into the post-broadcast era. Does the Internet aid democratisation or it conditioned by socio-political norms? Has the Internet changed politics or has it had to fit existing political structures? Has the use of digital technologies revolutionized election campaigns? How is hyperlinked society different from society prior to the advent of the web? How do ordinary people actually use the Internet. These and other pressing questions – crucial to understanding the post-socialist world – are investigated in the current volume. This book was published as a special issue of Europe-Asia Studies.
