Download or read book Marketing in the fakenews Era written by Peter Horst and published by Advantage Media Group. This book was released on 2018 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and protecting a company's brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers' greatest challenge was convincing a consumer to try their product and stick with it--beer, apps, cars, what have you. But the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the #FakeNews Era. Leaders must now address a highly polarized marketplace, in which consumers are energized by their tribal affiliations to take action for or against brands based on their perceived values, beliefs, and biases. They also face grim potential consequences--ranging from share loss to job loss--when things go wrong. Should your brand take social and political stands or keep quiet? What are the benefits and risks of weighing in versus sitting on the sidelines? Is embracing brand purpose good for business or wasteful self-indulgence? Can a CEO's misbehavior in a taxi cab one day bring a PR crisis the next? What happens when the public calls you out on a political position you didn't even mean to take? This book tackles questions like these, outlining how a company must carefully navigate the waters of the #FakeNews Era, where moral scrutiny and consumer outrage abound. Here you'll find strategic and tactical guidance on how to prepare yourself for what may lie ahead, because you won't have time to puzzle it out when you get that dreaded late-night call from PR.
Download or read book Fake News in an Era of Social Media written by Yasmin Ibrahim and published by Rowman & Littlefield. This book was released on 2020-01-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few years, social media has expanded to become a key platform for news dissemination and circulation, and a key orginator and propogator of 'fake news'.. Nations, governments, organisations and societies are now coming to terms with the unpredictable and debilitating consequences of fake news. The propagation of news containing falsehoods has been linked to an increase in measles cases, surges in youth crimes, the spread of pseudo-science, compromised national security, and more. Some even perceive it as a global threat to democratic systems around the world. In this book, the authors examine factors influencing the spread of fake news, and suggest ways to combat it by exploring the key elements which enable and facilitate this phenomenon.
Download or read book Fake News written by Melissa Zimdars and published by MIT Press. This book was released on 2020-02-18 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: New perspectives on the misinformation ecosystem that is the production and circulation of fake news. What is fake news? Is it an item on Breitbart, an article in The Onion, an outright falsehood disseminated via Russian bot, or a catchphrase used by a politician to discredit a story he doesn't like? This book examines the real fake news: the constant flow of purposefully crafted, sensational, emotionally charged, misleading or totally fabricated information that mimics the form of mainstream news. Rather than viewing fake news through a single lens, the book maps the various kinds of misinformation through several different disciplinary perspectives, taking into account the overlapping contexts of politics, technology, and journalism. The contributors consider topics including fake news as “disorganized” propaganda; folkloric falsehood in the “Pizzagate” conspiracy; native advertising as counterfeit news; the limitations of regulatory reform and technological solutionism; Reddit's enabling of fake news; the psychological mechanisms by which people make sense of information; and the evolution of fake news in America. A section on media hoaxes and satire features an oral history of and an interview with prankster-activists the Yes Men, famous for parodies that reveal hidden truths. Finally, contributors consider possible solutions to the complex problem of fake news—ways to mitigate its spread, to teach students to find factually accurate information, and to go beyond fact-checking. Contributors Mark Andrejevic, Benjamin Burroughs, Nicholas Bowman, Mark Brewin, Elizabeth Cohen, Colin Doty, Dan Faltesek, Johan Farkas, Cherian George, Tarleton Gillespie, Dawn R. Gilpin, Gina Giotta, Theodore Glasser, Amanda Ann Klein, Paul Levinson, Adrienne Massanari, Sophia A. McClennen, Kembrew McLeod, Panagiotis Takis Metaxas, Paul Mihailidis, Benjamin Peters, Whitney Phillips, Victor Pickard, Danielle Polage, Stephanie Ricker Schulte, Leslie-Jean Thornton, Anita Varma, Claire Wardle, Melissa Zimdars, Sheng Zou
Download or read book Fake News and Alternative Facts written by Nicole A. Cooke and published by American Library Association. This book was released on 2018-12-03 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk of so-called fake news, what it is and what it isn’t, is front and center across the media landscape, with new calls for the public to acquire appropriate research and evaluation skills and become more information savvy. But none of this is new for librarians and information professionals, particularly for those who teach information literacy. Cooke, a Library Journal Mover & Shaker, believes that the current situation represents a golden opportunity for librarians to impart these important skills to patrons, regardless of their age or experience. In this Special Report, she demonstrates how. Readers will learn more about the rise of fake news, particularly those information behaviors that have perpetuated its spread;discover techniques to identify fake news, especially online; andexplore methods to help library patrons of all ages think critically about information, teaching them ways to separate fact from fiction. Information literacy is a key skill for all news consumers, and this Special Report shows how librarians can make a difference by helping patrons identify misinformation.
Download or read book Fake News written by Michael Miller and published by Twenty-First Century Books ™. This book was released on 2019-01-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: While popularized by President Donald Trump, the term "fake news" actually originated toward the end of the 19th century, in an era of rampant yellow journalism. Since then, it has come to encompass a broad universe of news stories and marketing strategies ranging from outright lies, propaganda, and conspiracy theories to hoaxes, opinion pieces, and satire—all facilitated and manipulated by social media platforms. This title explores journalistic and fact-checking standards, Constitutional protections, and real-world case studies, helping readers identify the mechanics, perpetrators, motives, and psychology of fake news. A final chapter explores methods for assessing and avoiding the spread of fake news.
Download or read book After the Fact written by Marcus Gilroy-Ware and published by Watkins Media Limited. This book was released on 2020-11-10 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we no longer trust facts, experts and statistics? In this essential guide to the turbulent times in which we live, Marcus Gilroy-Ware investigates our era of post-truths and fake news and answers the question of where we can go from here. We are supposed to have more information at our disposal now than at any time in history. So why, in a world of rising sea levels, populist leaders, resurgent fascism and a global pandemic, do so many people believe bizarre and untrue things about the world we live in? In After the Fact?, Marcus Gilroy-Ware shows us what really created the conditions for mis- and disinformation, from fake news and conspiracy theories, to bullshit journalism and the resurgence of the far-right, and why liberal newspaper columnists and centrist politicians are unable to turn back this tide. Spanning politics, culture, psychology, journalism, and much more, After the Fact? is a timely wake-up call for those who believe we can simply go "back to normal", and instead argues that, if we are to put an end to "fake news" we must deal with the broader social crises that are responsible for it.
Download or read book Journalism fake news disinformation written by Ireton, Cherilyn and published by UNESCO Publishing. This book was released on 2018-09-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Savvy written by Shiv Singh and published by IdeaPress Publishing. This book was released on 2019-02-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: We face a crisis of trust because people feel there is no longer any truth. Singh and Luthra have written a highly-readable analysis of how it happened and how we might return truth to it's necessary prominence in a social media-infused society. An urgently needed book. - David Kirkpatrick, author of The Facebook Effect and founder of Techonomy Media The new world of information is overwhelming, but it is not insurmountable. In Savvy, Shiv and Rohini offer hope - and important practical advice - for professionals trying to navigate amidst the chaos. This is a smart and useful book for anyone trying to gain a firmer footing in the Information Age. - Tom Nichols, author of The Death of Expertise andProfessor of National Security Affairs at the US Naval War College Fake news is nothing new. Technology has turbo-charged its spread leaving us inundated with misrepresentations, exaggerations, and outright lies. Finding the truth is like searching for a needle in a haystack. We are in a crisis of trust--no longer knowing who or what to believe. In the post-trust era, so much is out of our control, and yet there are ways in which we can inoculate ourselves. Savvy is a book about the human glitches that cause us to fall for alternative facts and what we can do to override them. In Savvy, we meet the social scientists who questioned the behavior of Nazi war criminals, Ivy League football fans, John F. Kennedy and more to better understand why human beings often suspend critical judgement and readily fall for fakeness. We also meet current CEOs, politicians, media moguls and artificial intelligence engines to examine why we put our trust in people, organizations and information that is biased (or blatantly deceptive) while doubting credible sources. Through examples from today's political and business headlines, Savvy guides you out of the post-trust era and includes science and analysis that makes you more informed and savvy in the business world and your personal life.
Download or read book The Psychology of Fake News written by Rainer Greifeneder and published by Routledge. This book was released on 2020-08-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.
Download or read book The Misinformation Age written by Cailin O'Connor and published by Yale University Press. This book was released on 2019-01-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Empowering and thoroughly researched, this book offers useful contemporary analysis and possible solutions to one of the greatest threats to democracy.” —Kirkus Reviews Editors’ choice, The New York Times Book Review Recommended reading, Scientific American Why should we care about having true beliefs? And why do demonstrably false beliefs persist and spread despite bad, even fatal, consequences for the people who hold them? Philosophers of science Cailin O’Connor and James Weatherall argue that social factors, rather than individual psychology, are what’s essential to understanding the spread and persistence of false beliefs. It might seem that there’s an obvious reason that true beliefs matter: false beliefs will hurt you. But if that’s right, then why is it (apparently) irrelevant to many people whether they believe true things or not? The Misinformation Age, written for a political era riven by “fake news,” “alternative facts,” and disputes over the validity of everything from climate change to the size of inauguration crowds, shows convincingly that what you believe depends on who you know. If social forces explain the persistence of false belief, we must understand how those forces work in order to fight misinformation effectively. “[The authors] deftly apply sociological models to examine how misinformation spreads among people and how scientific results get misrepresented in the public sphere.” —Andrea Gawrylewski, Scientific American “A notable new volume . . . The Misinformation Age explains systematically how facts are determined and changed—whether it is concerning the effects of vaccination on children or the Russian attack on the integrity of the electoral process.” —Roger I. Abrams, New York Journal of Books
Download or read book Developing Digital Detectives written by Jennifer LaGarde and published by International Society for Technology in Education. This book was released on 2021-09-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the authors of the bestselling Fact vs. Fiction, this book offers easy-to-implement lessons to engage students in becoming media literacy “digital detectives,” looking for clues, questioning motives, uncovering patterns, developing theories and, ultimately, delivering a verdict. The current news landscape is driven by clicks, with every social media influencer, trained and citizen journalists chasing the same goal: a viral story. In this environment, where the race to be first on the scene with the most sensational story often overshadows the need for accuracy, traditional strategies for determining information credibility are no longer enough. Rather than simply helping students become savvy information consumers, today’s educators must provide learners with the skills to be digital detectives – information interrogators who are armed with a variety of tools for dissecting news stories and determining what’s real and what isn’t in our “post-truth world.” This book: • Shares meaningful lessons that move beyond traditional “fake news” protocols to help learners navigate a world in which information can be both a force for good and a tool used to influence and manipulate. • Includes resources and examples to support educators in the work of facilitating engaging, relevant (and fun!) instructional opportunities for K-12 learners, in both face-to-face and digital learning environments. • Unpacks the connection between social-emotional learning and information literacy. • Includes access to the Digital Detective’s Evidence Locker, an online collection of over 100 downloadable and remixable resources to support the lessons in the book. As the authors state: “Remember, the detective’s job is NOT to prove themselves correct. Their job is to detect the truth!” This statement reflects the way they approach the lessons in this book, providing clear and practical guidance to help educators address and overcome this ever-expanding issue.
Download or read book American Pravda written by James O'Keefe and published by Macmillan + ORM. This book was released on 2018-01-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one real difference between the American press and the Soviet state newspaper Pravda was that the Russian people knew they were being lied to. To expose the lies our media tell us today, controversial journalist James O’Keefe created Project Veritas, an independent news organization whose reporters go where traditional journalists dare not. Their investigative work–equal parts James Bond, Mike Wallace, and Saul Alinsky—has had a consistent and powerful impact on its targets. In American Pravda, the reader is invited to go undercover with these intrepid journalists as they infiltrate political campaigns, unmask dishonest officials and expose voter fraud. A rollicking adventure story on one level, the book also serves as a treatise on modern media, arguing that establishment journalists have a vested interest in keeping the powerful comfortable and the people misinformed. The book not only contests the false narratives frequently put forth by corporate media, it documents the consequences of telling the truth in a world that does not necessarily want to hear it. O’Keefe’s enemies attack with lawsuits, smear campaigns, political prosecutions, and false charges in an effort to shut down Project Veritas. For O’Keefe, every one of these attacks is a sign of success. American Pravda puts the myths and misconceptions surrounding O’Keefe’s activities to rest and will make you rethink every word you hear and read in the so-called mainstream press.
Download or read book The Anatomy of Fake News written by Nolan Higdon and published by Univ of California Press. This book was released on 2020-08-04 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 2016 U.S. presidential election, concerns about fake news have fostered calls for government regulation and industry intervention to mitigate the influence of false content. These proposals are hindered by a lack of consensus concerning the definition of fake news or its origins. Media scholar Nolan Higdon contends that expanded access to critical media literacy education, grounded in a comprehensive history of fake news, is a more promising solution to these issues. The Anatomy of Fake News offers the first historical examination of fake news that takes as its goal the effective teaching of critical news literacy in the United States. Higdon employs a critical-historical media ecosystems approach to identify the producers, themes, purposes, and influences of fake news. The findings are then incorporated into an invaluable fake news detection kit. This much-needed resource provides a rich history and a promising set of pedagogical strategies for mitigating the pernicious influence of fake news.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Strategic Innovative Marketing and Tourism in the COVID 19 Era written by Androniki Kavoura and published by Springer Nature. This book was released on 2021-03-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.
Download or read book Fake News Propaganda and Plain Old Lies written by Donald A. Barclay and published by Rowman & Littlefield. This book was released on 2018-06-25 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you overwhelmed at the amount, contradictions, and craziness of all the information coming at you in this age of social media and twenty-four-hour news cycles? Fake News, Propaganda, and Plain Old Lies will show you how to identify deceptive information as well as how to seek out the most trustworthy information in order to inform decision making in your personal, academic, professional, and civic lives. • Learn how to identify the alarm bells that signal untrustworthy information. • Understand how to tell when statistics can be trusted and when they are being used to deceive. • Inoculate yourself against the logical fallacies that can mislead even the brightest among us. Donald A. Barclay, a career librarian who has spent decades teaching university students to become information literate scholars and citizens, takes an objective, non-partisan approach to the complex and nuanced topic of sorting deceptive information from trustworthy information.
Download or read book Marketing Research written by Daniel Nunan and published by Pearson UK. This book was released on 2020 with total page 1658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--
