Download or read book Buying and Believing written by Steven Kemper and published by University of Chicago Press. This book was released on 2001-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global. Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.
Download or read book Marketing in Sri Lanka written by and published by . This book was released on 1982 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media Influence written by Information Resources Management Association and published by Information Science Reference. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Law and politics -- Marketing, adverstising, and management -- Media literacy and ethics.
Download or read book Sri Lanka s Rubber Industry written by Yusuf Choudhry and published by World Bank Publications. This book was released on 1997 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: World Bank Technical Paper No. 359. As the telecommunications sector evolves toward a more competitive environment in which the private actors become the main players, it is essential to develop policies that will reduce the disparities between urban and rural telecommunications services. This report provides a comprehensive analysis of the technical and financial parameters that have to be considered in formulating such policies. It presents an array of options for commercial operation of rural telecommunications and challenges the general perception that rural telecommunications services are unprofitable. It demonstrates that services can be economically delivered to rural areas at affordable prices while simultaneously providing reasonable financial returns to investors. A planning tool kit is included that assists in the design of the various options.
Download or read book The Marketing and Processing of Tea written by United Nations Conference on Trade and Development. Secretariat and published by New York : United Nations. This book was released on 1984 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Marketing written by DEVASHISH. DASGUPTA and published by Pearson Education India. This book was released on 2010 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sri Lanka Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP, Inc. and published by Lulu.com. This book was released on 2013-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sri Lanka Investment and Business Guide - Strategic and Practical Information
Download or read book Being an Information Innovator written by J. E. Rowley and published by Facet Publishing. This book was released on 2011 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whilst there is no shortage of professional literature discussing the changing nature of libraries and information organizations in the digital age, words such as innovation, entrepreneurship and creativity make only occasional appearances. Considerable change and innovation has already been achieved, and a future in which all information resources, including books and archives, will be accessed in digital format poses even greater challenges for information professionals. The ability to move into uncharted territory, engage in and enjoy innovation, create radical new visions, and manage resources in risky environments will be essential. This groundbreaking book is the first to discuss and apply the rhetoric and theories of innovation and entrepreneurship in information organizations. It both celebrates existing examples of good practice, and promotes the development of innovative and entrepreneurial behaviour at all organizational levels. Key areas covered include: promoting innovation and entrepreneurship in information organizations the nature of innovation and entrepreneurship corporate and social entrepreneurship in public sector information services organizing for innovation: strategies, leadership and creative team-building innovation in practice and managing innovation projects collaborative and open innovation through networks and partnerships. The text makes plentiful use of features such as learning objectives, challenges, reflections, group discussion topics, review questions and summaries, making it suitable both for individual reflection and learning, and for group learning situations such as professional development and training courses. Readership: All information professionals and managers who wish to understand and engage creatively with innovation to achieve success, and to realise the professional and social benefits of entrepreneurial action in their organizations.
Download or read book Asian Competitors Marketing For Competitiveness In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2019-03-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
Download or read book Making a Difference Through Marketing written by Carolin Plewa and published by Springer. This book was released on 2016-05-04 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.
Download or read book Sustainability and Social Marketing Issues in Asia written by Farzana Quoquab and published by Emerald Group Publishing. This book was released on 2023-01-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability and Social Marketing Issues in Asia broadens the perspective of the latest trends in 'sustainability' and ‘social marketing’.
Download or read book Sri Lanka s Tea Industry written by Ridwan Ali and published by World Bank Publications. This book was released on 1997-01-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: World Bank Discussion Paper No. 367. Many developing countries enforce seed regulations and other policies that obstruct private companies from operating and delivering new technology. This volume presents recommendations and selected papers from an international workshop organized by the World Bank in 1995 to review seed policies and to develop recommendations on ways of easing entry barriers for certain varieties of seeds in developing countries. The papers and discussions identified reforms to speed the flow of private seed technology to these countries, with a particular focus on reforms and their impacts in Bangladesh, India, Peru, and Turkey.
Download or read book Religion and the Morality of the Market written by Daromir Rudnyckyj and published by Cambridge University Press. This book was released on 2017-03-30 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how neoliberal market practices engender new forms of religiosity, and how religiosity shapes economic actions.
Download or read book Trade Policies and Market Opportunities for U S Farm Exports written by and published by . This book was released on 1991 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bottom of the Pyramid Marketing written by Ramendra Singh and published by Emerald Group Publishing. This book was released on 2018-12-03 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
Download or read book Monthly Catalog of United States Government Publications written by United States. Superintendent of Documents and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Download or read book Monthly Catalogue United States Public Documents written by and published by . This book was released on 1985-07 with total page 1520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
