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EBookClubs

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Book Strategic Marketing Management and Tactics in the Service Industry

Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Book Service Industries Marketing

Download or read book Service Industries Marketing written by Mark Gabbott and published by Routledge. This book was released on 2014-02-25 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a wide spectrum of topics, service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area, and it reflects the international scope and the strength of the discipline as we enter the new millennium.

Book Introduction to Business

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Book Marketing In Service Industry  Airline  Travel  Tours And Hotel

Download or read book Marketing In Service Industry Airline Travel Tours And Hotel written by L.K. Singh and published by Gyan Publishing House. This book was released on 2008 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with diverse issues of marketing in tourism and tourism related fields including employment in airlines and hotel and other relatively peripheral but considerably important areas. An invaluable guide for students as now marketing plays a significant role in the rapidly growing industry of travel and tourism.

Book SERVICES MARKETING

Download or read book SERVICES MARKETING written by PRABHU TL and published by NestFame Creations Pvt Ltd.. This book was released on with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service marketing is a strategy for promoting and showcasing a company's intangible benefits and offerings in order to increase end-customer value. This can be for stand-alone service offerings or for services that are offered in conjunction with tangible products. Service marketing is a term that refers to the sale of non-physical, intangible goods. It's done for company-provided benefits that can't be seen, touched, or felt, for example. These are benefits that are primarily driven by people, processes, and that a customer cannot keep. Service marketing is used to drive business in industries such as hospitality, tourism, financial services, and professional services. Importance of Service Marketing Marketers promote a variety of entities, including goods, services, events, and people. Service marketing refers to the marketing of services. Services are intangible in nature and do not imply ownership of anything. Its creation could be linked to a physical product or not. External, internal, and interactive marketing excellence are all required for service marketing excellence. Pricing, distribution, and promotion of services to consumers are all covered by external marketing. Internal marketing entails educating and motivating employees to provide excellent customer service. The ability of the employees to serve the client is described by interactive marketing. Factors in Service Marketing The key factors which define marketing for services are: 1. Intangible Unlike physical products, which can be touched, felt, and seen, services are not tangible. This distinguishes services from products, necessitating a different marketing strategy. 2. No ownership Services can't be bought or sold; they can only be experienced. This is a broad term that refers to the customer experience. You can own a service in the form of evidence such as plans, bills, and invoices, but you can't own it like a product. 3. Inseparability The concept of moment of truth guides service marketing, which means that services are created and used at the same time. They can't be stored like products in an inventory because they're made and consumed simultaneously. 4. Variability Unlike standardised products, services vary in nature despite the same people, process, type of work, and so on. For the same service, different customers may have different experiences. e.g. a telecom customer might get different experience for the same plan. 5. Perishability Services, unlike products, cannot be stored and must be consumed immediately. But there's another way of looking at it. Many services or plans these days have an expiration date. They are not the same as best before dates on products, but they are more in terms of service validity. e.g. free warranty service after 2 years of purchase. 6. People involvement People who provide benefits and solutions to the needs of customers drive service marketing. Although many automated service solutions are being developed these days, people still play the most important role in service marketing. Taking care of the 7Ps is part of service marketing planning. Price, location, promotion, product, people, process, and physical evidence are all factors to consider.

Book Services Marketing

    Book Details:
  • Author : C. Bhattacharya
  • Publisher : Excel Books India
  • Release : 2009
  • ISBN : 9788174464774
  • Pages : 724 pages

Download or read book Services Marketing written by C. Bhattacharya and published by Excel Books India. This book was released on 2009 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most books on marketing and services are readable, very few take the student's viewpoint and set out to answer the question Is it understandable? in the affirmative. This book and its pedagogy has been designed precisely with this in mind:v Design: The book has a consistency of design that is innovative, with aesthetic appeals. v Opening and Closing Cases: Every chapter begins and ends with a case. The cases introduce the primary theme and issues discussed in the chapter and closes with analytical tasks for the students. The cases are original, pertaining to Indian situations, companies and protagonists, helping the Indian students to connect.v Objectives: Every chapter has clear learning expectations, get a glimpse of the chapter context and their respective importance. v End-of-chapter Questions: The questions are many and have been designed carefully to enhance learning for the students. There are elements of research, project work, and academic exercises in them.v Illustrations: The book is generous with pleasing and informative charts, tables and diagrams.v Glossary: The Appendix at the end of the book contains a glossary of services and marketing terminologies. v Marketing models: In addition to the text, the appendix also contains major marketing models mentioned in the text, which are frequently used by the marketers.v How to do cases: The Appendix also contains an useful section for all students a template for case discussion and analysis.There are four parts in the book. Part I takes an overview look at the major differences between services and goods and their characteristics, classifications and different models. It methodically analyses the section on the local, domestic and international conditions and environment factors that have affected services. It also examines the importance of Relationship Marketing in services. Part II examines in-depth the marketing of services. It looks sweepingly and with depth at marketing planning and strategy, service buying behaviour, knowledge management and marketing research in services, and the seven marketing mix variables for services. Part III is about the assessment of service delivery and customer relationship management. Part IV deals exclusively with comprehensive service cases. The cases are in addition to the opening and closing cases. The book lucidly explains the basic concepts of services and marketing and fills a long-standing need of the students for a book on both services and marketing.

Book The Essence of Services Marketing

Download or read book The Essence of Services Marketing written by Adrian Payne and published by Pearson P T R. This book was released on 1993 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order that a service business can survive in today's ever more competitive business environment, it is vital that they develop and implement highly effective marketing strategies. This text explains the key concepts in marketing as they relate to services marketing. It discusses the marketing plan and the development of a customer-focused and marketing-orientated culture, and includes many real-life examples.

Book Marketing in the Service Industries

Download or read book Marketing in the Service Industries written by Gordon Foxall and published by Routledge. This book was released on 2013-10-31 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

Book Professional Services Marketing

Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-05-15 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

Book Services Marketing Management

Download or read book Services Marketing Management written by Hans Kasper and published by . This book was released on 1999-07-27 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Management An International Perspective Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors' views about the essence of marketing in concepts such as market orientation, long-term relationships, quality and, ultimately, satisfaction, this unique book includes the latest developments in Europe, Northern America and Australasia. The text is built around four themes: * The fundamentals of services marketing management * A new classification of services based on an extensive overview of existing classifications * The definition of four new types of services * The increasing trend to the internationalization of services The benefits of this book are threefold, the reader will: have an understanding of services marketing management in both a national and an international context; be able to manage a market-oriented service organization; and be able to deliver excellent service quality leading to long-term relationships with customers and employees. Numerous examples illustrate key points discussed in the text and each chapter concludes with a case study.

Book Services Marketing in a Changing Environment

Download or read book Services Marketing in a Changing Environment written by Thomas M. Bloch and published by . This book was released on 1985 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Services Marketing and Management

Download or read book Services Marketing and Management written by Balaji B. and published by S. Chand Publishing. This book was released on 2002 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |

Book Service Management and Marketing

Download or read book Service Management and Marketing written by Christian Grönroos and published by Jossey-Bass. This book was released on 1990 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR

Book Services Marketing  People  Technology  Strategy  Eighth Edition

Download or read book Services Marketing People Technology Strategy Eighth Edition written by Jochen Wirtz and published by World Scientific Publishing Company. This book was released on 2016-03-29 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Book Understanding Services Management

Download or read book Understanding Services Management written by William J. Glynn and published by . This book was released on 1995-11-09 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art services managment guide

Book Services Marketing People  Technology  Strategy  5 e

Download or read book Services Marketing People Technology Strategy 5 e written by Christopher Lovelock and published by Pearson Education India. This book was released on 2008-02 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing of Services

Download or read book Marketing of Services written by William R. George and published by . This book was released on 1981 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: