Download or read book Aquaculture Marketing Handbook written by Carole R. Engle and published by John Wiley & Sons. This book was released on 2008-02-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions. The Aquaculture Marketing Handbook provides the reader with a broad base of information regarding aquaculture economics, markets, and marketing. In addition, this volume also contains an extensive annotated bibliography and webliography that provide descriptions to key additional sources of information. Written by authors with vast international aquaculture marketing experience, the Aquaculture Marketing Handbook is an important introduction to aquaculture marketing for those interested in aquaculture and those new to the professional field. The body of knowledge presented in this book will also make it a valuable reference for even the most experienced aquaculture professional.
Download or read book Marketing in Fisheries and Aquaculture written by Ian Chaston and published by Wiley-Blackwell. This book was released on 1983 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits. The early chapters focus on the concept of satisfying customer need and the use of market research to construct marketing system models which can be used to correctly position existing products and formulate plans for new products or strategies. Then it is shown that execution of marketing programmes involves the other variables of price, promotion and distribution. Application and control of these variables is described with examples from various sectors of the industry. The text assumes no previous knowledge of marketing, being designed for use by practising managers in the commercial and public sectors and to provide an introductory text for courses on businees management in fisheries and aquaculture.
Download or read book Seafood and Aquaculture Marketing Handbook written by Carole R. Engle and published by John Wiley & Sons. This book was released on 2016-09-26 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquaculture, the farming of aquatic animals and plants, and other seafood businesses continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive, yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions. Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing, specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses. This book is an essential reference for all aquaculture and seafood businesses as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information. Written by authors with vast experience in international marketing of aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
Download or read book Fish Business Management written by Andrew Palfreman and published by Wiley-Blackwell. This book was released on 1999-06-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at all those involved in the commercial operations of fisheries and aquaculture, this textbook provides an introduction to business concepts relevant to managing small and medium enterprises. It has also been designed to equip readers with the managerial tools to set up and run their own businesses.
Download or read book Fish Marketing and Credit in Viet Nam written by Audun Lem and published by Food & Agriculture Org.. This book was released on 2004 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent studies show that local consumer demand for fish will continue to increase in Viet Nam. At the same time, the export-oriented fish processing industry will see a growing need for raw materials. These substantial future demands for safe and high-quality fish products can only be met if efficient marketing arrangements are established. This paper identifies a number of constraints in the current domestic fish market, which form the basis for recommendations to improve the present marketing arrangements in Viet Nam. The paper also explores how credit is widely used for financing marine capture fisheries, particularly offshore fishing and export-oriented fish culture, processing and marketing in Viet Nam. State-owned financial institutions play a major role in financing capital expenditure while working capital requirements are mainly met by informal sources of credit. However, future investment requirements and credit needs are greater than currently available.
Download or read book Aquaculture Businesses A Practical Guide to Economics and Marketing written by Carole Engle and published by 5m Books Ltd. This book was released on 2020-02-29 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new book provides practical guidance and advice for individuals who are seeking to manage and develop a successful aquaculture business. Starting with an overview of the types of challenges faced by managers of aquaculture businesses, the book then presents and contrasts the differences in challenges faced by new, start-up businesses and those that have been in business for many years. The book includes step-by-step guidance on how to find key markets, locate customers and determine their preferences, how to develop estimates of capital requirements for land, construction of buildings and production facilities, and to purchase equipment. Guidance is given to the reader on practical aspects of developing a financing plan, including the key financial statements that show early indication of potential problems. Comprehensive coverage is also provided of the various types of permits and regulations, as well as the magnitude of costs and delays that can occur for an aquaculture business to be in compliance. Finally, advice is given on keeping an eye on emerging trends, signs of changing consumer preferences and demand, and external threats and opportunities. Written by Carole Engle, known and respected worldwide, Aquaculture Businesses is an essential internationally-applicable resource for aquaculture entrepreneurs and business men and women who are the management-level decision makers for new start-up businesses, as well as for existing businesses that need to continue to grow and change with market dynamics. All aquaculture farm owners, and suppliers to the industry, should have this excellent resource to hand. Libraries in all universities and research establishments where aquaculture, business studies, economics or marketing are studied and taught should have copies of this book on their shelves. 5m Books
Download or read book Seafood and Aquaculture Marketing Handbook written by Carole R. Engle and published by Wiley-Blackwell. This book was released on 2016-08-23 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Seafood Marketing Resources written by Mary E. Lassanyi and published by . This book was released on 1992 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fish Marketing in Asia and the Pacific written by Asian Productivity Organization and published by . This book was released on 1989 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Consumption of Fish in Eastern and Southern Africa written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 1993 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seven country case studies of fish marketing and distribution patterns are presented in this collection. Country studies of Burundi, Lesotho, Malawi, Tanzania, Uganda, Zambia, and Zimbabwe were prepared in accordance with a recommendation of the Technical Consultation on Aquaculture and Human Nutrition (Maseru, Lesotho, 5-8 June 1989). The selected countries represent a considerable range of circumstances in terms of such dimensions as territorial extent, access to marine or freshwater resources, domestic production capcities, and traditions of fisheries and fish consumption. An introductory overview chapter provides a summary account based on the format used for each of the case presentations, and sets out general recommendations for further development action on a region-wide basis.
Download or read book Marketing the Products of Aquaculture written by Susan A. Shaw and published by . This book was released on 1986 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Export Marketing of Marine Products written by K. R. Mohana Rao and published by Discovery Publishing House. This book was released on 2000 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing of Aquacultured Seabass and Seabream from the Mediterranean Basin written by Marie-Christine Monfort and published by Food & Agriculture Org.. This book was released on 2007 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediterranean finfish species such as the European seabass and the gilthead seabream have, over the last two decades, been attracting considerable attention among aquaculturists and investors. The net result has been a rapid increase in the supply of the finfish to European markets. Accessing these markets with the right product at the right price is a key factor in the success of any commercial aquaculture project. This report describes the current status of the European market for these and other finfish species and the major characteristics of marketing farmed fish in the Mediterranean basin. Part 1 of the report gives an overview of the global European market, including developments in finfish production and marketing performance. Part 2 reviews major market traits of the European seabass and the gilthead seabream as well as other finfish including tilapia. It discusses suppliers to Europe, prices, marketing strategies and product types. Part 3 presents important European market characteristics such as product quality, consistency of supplies and competitive prices. Part 4 gives key figures regarding aquaculture production by country. Part 5 outlines farming technologies that may be more suited to certain Mediterranean countries and may offer new investment opportunities.--Publisher's description.
Download or read book Fishermen s Direct Marketing Manual written by Terry Lee Johnson and published by . This book was released on 2007 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Small scale Marketing of Aquaculture Products written by Ronnie J. Gilbert and published by . This book was released on 1989 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fish Marketing Approach Cost and Margin written by Roni Chandra Mondal and published by LAP Lambert Academic Publishing. This book was released on 2011-10 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of aquaculture is to reach the aquaculture product to the consumer which is not possible without marketing system. It helps to give a good connection among fishermen, intermediaries and consumers. In Bangladesh, fish marketing operates under private enterprise in which rich traders play a dominant role and this system yields for the poor fishermen and farmers only a low price. Apart from price and weight, the poor fisherman suffers at the hands of monopolist suppliers of ice, nets, boats and other gears. The main problem affecting fish marketing in Bangladesh are poor transport, poor physical facilities and ignorance of the factors affecting fish quality. Fish marketing is very important for to meet the demand of animal protein, to balance our investment and profit, and sustainable management of fisheries. So, this book is based on fish marketing approaches, costs and margin at fish markets and landing center which are very important, realistic, informative and meaning. This book would be beneficial for the fishermen, local traders, personnel's of Government and Non-Government organizations, researchers, students and other peoples related to this subject.
Download or read book Aquaculture Development Plans and Marketing January 1979 December 1988 written by Deborah T. Hanfman and published by . This book was released on 1989 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
