Download or read book Tourism Marketing in Bangladesh written by Azizul Hassan and published by Routledge. This book was released on 2020-10-20 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is often a key driver of economic growth in many countries. The recent upward trends of tourism and hospitality education in higher academic institutions in Bangladesh suggests a growing tourism sector. Very little has been written on Bangladesh’s tourism industry. This is the first edited volume published from an international publisher which looks at this industry and how it has developed and flourished. The book begins by looking at tourism policy planning and provides a comprehensive overview of topics from tourism products and services in Bangladesh to how they are being marketed. It also discusses how private and public tourism institutions can address future long term trends. This book will appeal to those interested to learn more about developing tourism industry in emerging economies and may provide invaluable lessons from Bangladesh’s experience and success.
Download or read book Marketing in Bangladesh written by John J. Foarde and published by . This book was released on 1984 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Marketing Strategies for Bangladeshi Market written by Motaher Hossain and published by Motaher Hossain. This book was released on 2023-08-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of modern business, digital marketing has become an indispensable tool for connecting with consumers and driving growth. In the heart of South Asia, the vibrant and dynamic Bangladeshi market offers a plethora of opportunities for businesses and marketers willing to embrace the power of digital channels. Enter "Digital Marketing Strategies for Bangladeshi Market" – an insightful and comprehensive guide meticulously crafted by Motaher Hossain. This book takes readers on an illuminating journey through the world of digital marketing, tailored specifically for the unique characteristics of Bangladesh. From understanding the historical context of digital marketing in the country to exploring the ever-changing consumer behavior, this guide equips entrepreneurs, marketers, and businesses with essential knowledge and actionable strategies to excel in the Bangladeshi market. Each chapter delves into critical aspects of digital marketing, providing invaluable insights and practical guidance. Readers will gain a deep understanding of the Bangladeshi market landscape, including demographic and socioeconomic factors, cultural considerations, and the prevalence of mobile usage and internet penetration. With a keen focus on the evolution of digital marketing in Bangladesh, the book unveils current trends, emerging technologies, and future projections that will shape the digital landscape in the coming years. Entrepreneurs and businesses seeking to tap into this potential will find valuable information on niche markets, untapped opportunities, and avenues for foreign investors to make their mark. Drawing on real-world examples and case studies, the author demonstrates the art of crafting effective digital marketing strategies. Readers will learn how to set clear objectives, identify target audiences, and create integrated marketing plans that resonate with Bangladeshi consumers. The book's insights extend to the practicalities of website optimization, search engine optimization (SEO) strategies, pay-per-click (PPC) advertising, and social media marketing. Additionally, it explores content marketing, email marketing, influencer partnerships, video marketing, mobile marketing, and e-commerce strategies tailored for the Bangladeshi audience. Beyond tactics, "Digital Marketing Strategies for Bangladeshi Market" emphasizes the significance of data analytics, local regulations, and building strong brand presence. The book offers actionable advice on measuring ROI, evaluating campaign success, and continuous improvement to achieve maximum impact. Motaher Hossain's expertise and passion for digital marketing shine through each page of this well-researched and engaging guide. Whether you are an experienced marketer looking to expand your horizons or an entrepreneur eager to tap into the vast potential of Bangladesh, this book is your definitive roadmap to navigate the digital realm. As the Bangladeshi market continues to evolve and embrace digital transformation, "Digital Marketing Strategies for Bangladeshi Market" stands as an indispensable resource that empowers businesses to succeed in a world driven by digital innovations. If you seek to unlock the boundless opportunities presented by digital marketing in Bangladesh, this book is your gateway to success. Grab your copy now and embark on a transformative journey into the world of digital marketing in Bangladesh.
Download or read book Marketing in Bangladesh written by U.S. Dept. of Commerce. International Trade Administration and published by . This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book ICT as Innovator Between Tourism and Culture written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2021-11-05 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.
Download or read book Marketing Bangladesh s Potatoes written by Gregory J. Scott and published by International Potato Center. This book was released on 1988 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in Bangladesh written by Mathew Boyse and published by . This book was released on 1990 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sweetpotato Marketing In Bangladesh Results of a Rapid Market Appraisa written by and published by International Potato Center. This book was released on with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Products and Services in Bangladesh written by Azizul Hassan and published by Springer Nature. This book was released on 2021-03-16 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the latest research in the application of innovative technology to the tourism industry in Bangladesh, covering the perspectives, theories, issues, complexities, as well as opportunities and the challenges present. This book provides a blend of comprehensive and cross disciplinary as well as international insights from contributors to cover the various technologies in tourism. This book focuses on the importance of technologies in tourism, specifically the application and practice of such technologies including the relevant niches in tourism. This book also comprehensively highlights technologies that are impacting the tourism industry in Asia as well as reveals the specific constraints. The contents of this book deal with distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. This book is a significant contribution towards the very limited knowledge and under published area of tourism in Bangladesh. This book is designed to accommodate readers that from both both qualitative and quantitative research theory and practices. This book identifies specific examples of the existing tourism products and services in order to better promote and boost the tourism industry by suggesting tourism products and services available in Bangladesh. This book addresses a number of key issues and solutions by examining the products and services and the need for improved tourism marketing and development in Bangladesh as the central themes.
Download or read book Technology Application in the Tourism and Hospitality Industry of Bangladesh written by Azizul Hassan and published by Springer Nature. This book was released on 2021-10-06 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism and hospitality industry of Bangladesh as a South Asian country has potential. Sustainable development of this industry in this country is on the move. Still, there are some hindrances which appear to be stymieing this industry’s overall development potential. Overcoming such hindrances can be partly enabled by applying digital innovation and introducing more Internet based platforms in the country’s tourism and hospitality industry. The country is believed to have emphasized innovative technology application in this industry, but technology applications in this industry in Bangladesh have so far attracted very few researchers, resulting in insufficient contributions and very limited knowledge. This book, therefore, can make a significant contribution towards the very limited knowledge in this identified research area. On the specific ground of technology application in the tourism and hospitality industry, the book covers concepts and context, the present scenario, product and service offers, and an analysis of the roles of public and private institutions. On related issues, the book also covers social media, networking and connectivity; sustainability practices and climate change effects; tourist experiences; developments; and challenges, suggestions, and future research directions. The book is expected to appeal to general readers, as well as researchers with an interest in technology applications in the tourism and hospitality industry. This book is also an essential read for the relevant policy planners and industry professionals.
Download or read book Life Of Digital Marketing written by Md. Hazrat Ali and published by Md. Hazrat Ali. This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Life Of Digital Marketing: Bangladesh Md. Hazrat Ali Md Jakir Hossain
Download or read book Analyzing the Opportunities of Digital Marketing in Bangladesh to Provide an Efficient Interrelation Between Business Organization and Consumer written by Farjana Akter and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Download or read book Marketing in Bangladesh written by U.S. Dept. of Commerce. International Trade Administration and published by . This book was released on 1990 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism in Bangladesh Investment and Development Perspectives written by Azizul Hassan and published by Springer Nature. This book was released on 2022-01-05 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume uniquely explores the extensive themes and frameworks of tourism development and investment in Bangladesh. The book focuses on outlining the present investment and development scenario of Bangladesh in order to suggest some solutions to current issues. Considering that Bangladesh has a population of over 170 million, the country possesses an abundance of possibilities for tourism. In recent years, Bangladesh has experienced steady growth in its economy and socio-cultural developments. Currently, there is very limited knowledge of or research into tourism in Bangladesh, even though it is a multifaceted and fast-growing industry. This book makes an important contribution to representing and exploring diverse aspects of tourism in Bangladesh for local and international benefit. This book provides insights into the stronghold of a social class having the ability to spend for tourism and leisure activities, which has prompted the country to pay further attention to the development of its tourism industry. This book emphasizes that the importance of tourism is undeniably on a continuous rise in Bangladesh, which in turn deserves the appropriate attention from academic research.
Download or read book E Marketing in Bangladesh written by Md. Abdul Hamid and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The impact of e-commerce on business in general, and marketing in particular, has been examined from a variety of perspectives. Each of these has been concerned with the unique features of the medium through which the marketing message is being transmitted, and the effects of digital transactions or relationships between an organization and its customer (Dann & Dann, 2001). But while there has been substantial discussion on the subject of e-commerce and the role of marketing in an online context, there has been little analysis of a wide-scale approach to marketing across a variety of digital media, and the methods by which such e-marketing can be achieved. The internet revolution is a recent phenomenon in Bangladesh. With the rise of this revolution, we are steadily getting used to the internet cultures. Almost every large scale companies, universities, news media, etc. have their respective sites. This revolution also stirred many Small & Medium Sized Enterprises (SMEs) in Bangladesh, especially those who are related to international business. Understanding the huge potentiality and having efficient workforce, the Bangladesh Government is now funding heavily on E-Governance to make lives easier for its Citizens. Other than this, many E-Commerce sites are also fairly doing well in this heavily populated country, despite the scarcity of many E-Commerce technologies, low internet user ratio, and lack of E-Commerce facilities (like Credit Cards, E-currency Management System, and Security Systems). Software companies in Bangladesh are also adopting the internet challenge and manufacturing softwares that can manoeuvre the networking and internet technology. Bangladesh is currently fully tuned with the Internet Revolution, if not it is steadily tuning its strings for the mainstream of E-revolution (Asif Anower, 2008). But, in terms of E-Marketing, Bangladesh falls behind her neighbour India. Most of the companies, Government organizations, and private organizations in Bangladesh promote their site through traditional media. In most cases, they are not thinking about alternatives or is totally unaware what E-marketing can bring for them. Having very limited resources (not natural resources, talking about money), most of the time many of us think twice, if not thrice for making a change. And we eventually try a new strategy that is thriving and ignore the strategies that are rising. That makes us just another country in the crowd utilizing strategies that will become outdated sooner or later.
Download or read book Asian Communication Handbook 2008 written by Indrajit Banerjee and published by AMIC. This book was released on 2008 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Making Markets More Inclusive written by K. McKague and published by Springer. This book was released on 2014-07-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most studies of doing business at the "bottom of the economic pyramid" focus on viewing the poor as consumers, as micro-entrepreneurs, or as potential employees of local companies. Almost no analysis focuses on the poor as primary producers of agricultural commodities a striking omission given that primary producers are by far the largest segment of the working-age population in developing economies. Making Markets More Inclusive bridges the management literature with original research on agricultural value chains in developing and emerging economies. This exciting work is the first to delve into the skills, capabilities, strategies and approaches needed for inclusive value chain development. McKague shows how NGOs and companies can connect poor producers in developing economies with the right markets to better create social and economic impact. He also analyzes one of the leading agricultural value chain initiatives in the world, which is being replicated by the Bill and Melinda Gates Foundation in several different value chains in Malawi, Tanzania, Ghana, India, and Mali. Want more? Check out these compelling videos, which provide a glimpse into the stories and examples used throughout the book. Video Trailer for Making Markets More Inclusive. Farmer Training. Kallani Rani increased the productivity of her cows, become a cattle feed seller in her village (Chapter 6), and opened a fresh milk canteen in her local market (Chapter 7). She now trains other women farmers and works to improve opportunities for women in her community (Chapter 5). Animal Health Care Services. Asma Husna trained to be an animal health worker with CARE to provide important animal health services and education to local farmers on a fee-for-service basis (Chapter 6). Cattle Feed Shops. Fulera Akter started a business as a cattle feed seller after demand for nutritional animal feed grew due to farmers' improved knowledge of nutrition (Chapter 6). Savings Groups. Coauthor Muhammad Siddiquee, the Coordinator of Agriculture and Value Chain Programs at CARE Bangladesh, discusses the value of farmer savings groups (Chapter 6). Milk Collection. Sarothi Rani became a milk collector to earn an improved income for her family and provide an important service to other dairy farmers in her community (Chapter 7). Digital Fat Testing. Introducing digital fat testing machines into the dairy value chain helped reward farmers for making investments in producing higher quality milk, as well as ensuring transparent and timely payments (Chapter 7). Microfranchising. Supporting agricultural input shop owners with training, relationships to suppliers, common branding, and standardized customer services improves the productivity of smallholder farmers and the profitability of shops (Chapter 12). Bangladesh Dairy Value Chain Learning. Reflections from some of the 40 CARE staff from 17 countries who came to Bangladesh to learn from the experience of the dairy value chain project (Chapter 15).
