Download or read book Marketing in Bahrain written by Fred J. Gatling and published by . This book was released on 1982 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in the Netherlands written by and published by . This book was released on 1978 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Marketing Communications in the Middle East written by Kamal G. Darouni and published by . This book was released on 2002 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Islamic Marketing written by Özlem Sandıkcı and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.
Download or read book Marketing in Greece written by Ann Corro and published by . This book was released on 1980 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Profiles for the Near East and North Africa written by and published by . This book was released on 1980 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Major Companies of the Arab World 1991 92 written by G. C. Bricault and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the fifteenth edition of the leading IMPORTANT reference work MAJOR COMPANIES OF THE ARAB WORLD. All company entries have been entered in MAJOR COMPANIES OF THE ARAB WORLD absolutely free of This volume has been completely updated compared to last charge, thus ensuring a totally objective approach to the year's edition (with the exception of Iraq due to the information given. circumstances of war). Many new companies have also been Whilst the publishers have made every effort to ensure that the included this year. information in this book was correct at the time of press, no responsibility or liability can be accepted for any errors or This year, the Kuwaiti section contains an appendix giving omissions, or for the consequences thereof. addresses for relocated Kuwaiti companies (with telephonel telefax numbers where possible). This appendix allows the ABOUT GRAHAM & TROTMAN LTD reader to cross-refer the Kuwaiti company to its relocation Graham & Trotman Ltd, a member of the Kluwer Academic entry in the relevant Arab country or to contact them direct if Publishers Group, is a publishing organisation specialising in they have relocated to a non-Arab country. the research and publication of business and technical information for industry and commerce in many parts of the The publishers remain confident that MAJOR COMPANIES world.
Download or read book Major Companies of the Arab World 1988 written by G. C. Bricault and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1069 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the twelfth edition of the IMPORTANT leading reference work MAJOR COMPANIES OF All company entries have been entered in MAJOR THE ARAB WORLD. COMPANIES OF THE ARAB WORLD absolutely free This volume has been completely updated of charge, thus ensuring a totally objective approach compared to last year's edition. Many new to the information given. companies have also been included. Whilst the publishers have made every effort to The publishers remain confident that MAJOR ensure that the information in this book was correct COMPANIES OF THE ARAB WORLD contains more at the time of going to press, no responsibility or information on the major industrial and commercial liability can be accepted for any errors or omissions, companies than any other work. The information in or for the consequences thereof. the book was submitted mostly by the companies themselves, completely free of charge. To all those ABOUT GRAHAM & TROTMAN L TD companies, which assisted us in our research Graham & Trotman Ltd, a member of the Kluwer operation, we express grateful thanks. To all those Academic Publishers Group, is a publishing individuals who gave us help as well, we are similarly organisation specialising in the research and very grateful. publication of business and technical information for industry and commerce in many parts of the Definition of a major company world.
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Download or read book Marketing written by Jon Groucutt and published by Kogan Page Publishers. This book was released on 2004 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:introduction;learning objectives;chapter sub headings - key issues;chapter summary;exercises and questions for review and critical thinking.At the end of the book there are additional notes and references to support student learning.Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.FREE CD ROM FOR LECTURERSThe authors have created a unique CD ROM containing both lecture presentation slides and essay questions. This is available on request from the publisher.CONTENTSIntroductionWhat is marketing?The business and marketing environmentEthical marketing and social responsibilityBuyer behaviourSegmenting, positioning and targetingMarketing researchMarketing and strategyProducts and brandsPrice and pricing strategiesPromotion part 1Promotion part 2People, physical evidence and processPlacement, distribution and logisticsMarketing across borders: the international dimensionApplication: bringing the elements togetherNotesReferenceIndexPlease view more information on this book, including a sample chapter and detailed, full contents at http://www.kogan-page.co.uk/groucutt
Download or read book Major Companies of the Arab World 1992 93 written by G. Bricault and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the sixteenth edition of the leading IMPORTANT reference work MAJOR COMPANIES OF THE ARAB WORLD All company entries have been entered in MAJOR COMPANIES OF THE ARAB WORLD absolutely free of This volume has been completely updated compared to last charge, thus ensuring a totally objective approach to the year's edition. Many new companies have also been included information given. this year. Whilst the publishers have made every effort to ensure that the information in this book was correct at the time of press, no The publishers remain confident that MAJOR COMPANIES responsibility or liability can be accepted for any errors or OF THE ARAB WORLD contains more information on the omissions, or for the consequences thereof. major industrial and commercial companies than any other work. The information in the book was submitted mostly by the ABOUT GRAHAM & TROTMAN LTD companies themselves, completely free of charge. To all those Graham & Trotman Ltd, a member of the Kluwer Academic companies, which assisted us in our research operation, we Publishers Group, is a publishing organisation specialising in express grateful thanks. To all those individuals who gave us the research and publication of business and technical help as well, we are similarly very grateful. information for industry and commerce in many parts of the world.
Download or read book Major Companies of the Arab World 1993 94 written by Giselle C Bricault and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the seventeenth edition of the leading IMPORTANT reference work MAJOR COMPANIES OF THE ARAB WORLD. All company entries have been entered in MAJOR COMPANIES OF THE ARAB WORLD absolutely free of ThiS volume has been completely updated compared to last charge, thus ensuring a totally objective approach to the year's edition. Many new companies have also been included information given. this year. Whilst the publishers have made every effort to ensure that the information in this book was correct at the time of press, no The publishers remain confident that MAJOR COMPANIES responsibility or liability can be accepted for any errors or OF THE ARAB WORLD contains more information on the omissions, or fqr the consequences thereof. major industrial and commercial companies than any other work. The information in the book was submitted mostly by the ABOUT GRAHAM & TROTMAN LTD companies themselves, completely free of charge. To all those Graham & Trotman Ltd, a member of the Kluwer Academic companies, which assisted us in our research operation, we Publishers Group, is a publishing organisation specialising in express grateful thanks. To all those individuals who gave us the research and publication of business and technical help as well, we are similarly very grateful. information for industry and commerce in many parts of the world.
Download or read book Islamic Marketing and Branding written by T. C. Melewar and published by Routledge. This book was released on 2017-12-06 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.
Download or read book Major Companies of the Arab World 1990 91 written by G. C. Bricault and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1064 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the fourteenth edition of the IMPORTANT leading reference work MAJOR COMPANIES OF All company entries have been entered in MAJOR THE ARAB WORLI;L _ COMPANIES OF THE ARAB WORLD absolutely free This volume has been completely updated of charge, thus ensuring a totall-y objective approach compared to last year's edition. Many new to the information given. companies have also been included. Whilst the publishers have made every effort to The publishers remain confident that MAJOR ensure that the information in this book was correct COMPANIES OF THE ARAB WORLD contains more at the time of going to press, no responsibility or information on the major industrial and commercial liability can be accepted for any errors or omissions, companies than any other work. The information in or for the consequences thereo{ the book was submitted mostly by the companies themselves, completely free of charge. To all those ABOUT GRAHAM & TROTMAN L TO companies, which assisted us in our research Graham & Trotman Ltd, a member of the Kluwer operation, we express grateful thanks. To all those Academic Publishers Group, is a publishing individuals who gave us help as well, we are similarly organisation specialising in the research and very grateful. publication of business and technical information ,for industry and commerce in many parts of the Definition of a major company world.
Download or read book Business Development via AI and Digitalization written by Allam Hamdan and published by Springer Nature. This book was released on with total page 1112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Middle East and North Africa 2004 written by and published by Psychology Press. This book was released on 2003-10-30 with total page 1422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 50th edition, this title continues to provide the most up-to-date geo-political and economic information for this important world area. - Covers the Middle East and North Africa from Algeria to Yemen - Offers quick access to a wide range of data - Accurately and impartially records the latest political and economic developments - Provides comprehensive data on all major organizations in the region. General Survey - Introductory essays covering topics relating to the region as a whole including: Arab-Israeli Relations 1967-2003; The Jerusalem Issue; Documents on Palestine; The Removal of Saddam Hussain and the 'Deconstruction' of Iraq; Natural Gas in the Middle East and North Africa; Oil in the Middle East and North Africa and Islamic Banking and Finance. Country Surveys - Individual chapters on each country containing: articles on geography, recent history and economy; an economic and demographic survey using all the latest available statistics on population, agriculture, industry, finance, trade, transport, tourism, and education; directory sections with names, addresses and contact numbers covering the constitution, government, legislature, judiciary, political organizations, diplomatic representation, religious groups, the media, finance, trade and industry (including petroleum), and tourism. Regional Information - Includes all major international organizations active in the region, their aims, activities, publications and principal personnel - Research Institutes specializing in the region - Bibliographies of books and periodicals covering the Middle East and North Africa.
