Download or read book Marketing Human Services written by Nancy W. Veeder and published by . This book was released on 1999 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2007-10-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.
Download or read book Consumer Education in the Human Services written by Alan Gartner and published by Elsevier. This book was released on 2014-05-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Education in the Human Services: A Social Policy Book focuses on the trends in consumer education and inclusion of the human services sector, aside from budgeting and purchase of goods, among the considerations in consumer education. The selection first offers information on consumers in the service society and consumer education and advocacy, including the service society, activating consumers, and models of consumer education. The text also looks at consumer education from the feminist perspective. Topics include feminist housing, transportation, and medical care. The manuscript ponders on low-income consumers and disabled consumers as enabled producers, as well as facts regarding low-income service consumers and poor consumers in the 1970s. The text also concentrates on health care, self-care and health planning, and costs of medical care. Private insurance discrimination, flaws of family-related insurance coverage, and women and the health delivery system are discussed. The book is a valuable source of information for readers interested in consumer education.
Download or read book Marketing Education and Marketing Use by Selected Health and Human Services Administrators written by Tess Diane Hazel-Ford and published by . This book was released on 1992 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Long Term and Senior Care Services written by William Winston and published by Routledge. This book was released on 2021-06-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.
Download or read book Cases and Select Readings in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2022-01-26 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!
Download or read book Marketing Health Services written by Richard K. Thomas and published by . This book was released on 2020 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"--
Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Download or read book Marketing Health Human Services written by and published by . This book was released on 1981 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2011-10-20 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.
Download or read book Managing Services written by Christopher H. Lovelock and published by . This book was released on 1992 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blend of conceptual articles and strategic insights, this collection of readings and cases shows that effectuve managenent of service businesses requires the integration of marketing, operations, and human resources management functions.
Download or read book Marketing Human Service Innovations written by Jack Rothman and published by SAGE Publications, Incorporated. This book was released on 1983 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rothman and his associates evaluate the efforts to get community mental health professionals to use a new handbook. They compare the campaign's direct mail advertising with workshops that introduced the handbook to key people. Which worked best, mass or personal communication? The authors provide a range of findings with practical implications for human service agencies, researchers and marketing professionals. They also integrate the Diffusion School of information dissemination with the more business-based social marketing approach. 'In addition to excellent reference sections, Marketing Human Service Innovations is well organized, including a succinct guide or 'academic executive summary' in the first chapter. Considerin
Download or read book Handbook of Human Resources Management written by Matthias Zeuch and published by Springer. This book was released on 2016-05-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resources topics are gaining more and more strategic importance in modern business management. Only those companies that find the right answers to the following questions have a sustainable basis for their future success: - How can we attract and select the right talent for our teams? - How can we develop the skills and behaviors which are key for our business? - How can we engage and retain the talent we need for our future? While most other management disciplines have their standards and procedures, Human Resources still lacks a broadly accepted basis for its work. - operational perspective Both the structured collection of reflected real-life experience and the multi-perspective view support readers in making informed and well-balanced decisions. With this handbook, Springer provides a landmark reference work on today’s HR management, based on the combined experience of more than 50 globally selected HR leaders and HR experts. Rather than theoretical discussions about definitions, the handbook focuses on sharing practical experience and lessons learned from the most relevant business perspectives: - cultural / emotional perspective - economic perspective - risk perspective
Download or read book Hands On Social Marketing written by Nedra Kline Weinreich and published by SAGE. This book was released on 1999-06-14 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
Download or read book HR and Marketing Power Partners written by Will Ruch and published by Will Ruch; Pat Nazemetz. This book was released on 2012-07-16 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it's time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nation's top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization. & ;& ;Social media has moved branding into the hands of individuals, leaving corporations to participate in, rather than control, their own reputation. How do organizations respond in this changing environment to ensure that customer loyalty and employee commitment will continue? & ;HR and Marketing: Power Partners shines light on the power HR and Marketing have to achieve these business goals by driving their corporate brand together. For HR professionals, Power Partners is a valuable resource on ways to re-invent the employee value proposition to reach today's talent pool. It's also a must-read for marketing executives and corporate leaders who recognize that talent is what ultimately fuels business success.& ;& ;For HR executives and frontline leaders& ;- Power up your talent acquisition and retention& ;- Inspire loyalty, commitment and 110% effort& ;- Drive talent strategy that adds direct business value& ;& ;For Marketing professionals& ;- Make your brand a talent magnet& ;- Engage employees that can reflect the brand& ;- Build customer loyalty& ;& ;For Corporate leaders& ;- Attract the talent that fuels business strategy& ;- Align employees with business goals& ;- Create your competitive advantage
Download or read book Marketing the Continuum of Care written by Vicki Mason and published by McGraw-Hill Professional Publishing. This book was released on 1997 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Continuum of Care: Strategies for Developing Community Services offers tools and techniques of marketing strategies to attract patients and maximize community-based patient care and associated revenues.
