Download or read book Marketing Homecare Services and Products to Managed Care written by Alison Cherney and published by . This book was released on 1995-01-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essentials of Health Care Marketing written by Eric N. Berkowitz and published by Jones & Bartlett Learning. This book was released on 2006 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Sciences & Professions
Download or read book Essentials of Health Care Marketing written by Eric Berkowitz and published by Jones & Bartlett Learning. This book was released on 2011 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Sciences & Professions
Download or read book Health Care Marketing written by Philip D. Cooper and published by Jones & Bartlett Learning. This book was released on 1994 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Marketing: A Foundation for Managed Quality builds on tradition and delivers the very latest answers to the whats, whys, and hows of making effective marketing a reality in your health care organization. Included are journal articles, book chapters, scholarly papers, editorials, research reports, and case studies, all gathered here in a single timely and comprehensive source.
Download or read book Marketing Health Care Into the Twenty First Century written by William Winston and published by Routledge. This book was released on 2014-02-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry--a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care. According to Marketing Health Care Into the Twenty-First Century, those payers and providers who understand that they’re fighting a war and act accordingly stand the best chance of short term survival and long term prosperity. Those who bury their heads in the sand, awaiting the storm of war to blow over, will find themselves prisoners of their inactivity. Marketing Health Care Into the Twenty-First Century succinctly captures and explores issues and trends affecting participants in the battle for consumers’health care dollars, including: the growth of managed care; emerging health care systems; formation of provider networks and other organizational structures; the relationship between risk and product, target market, and organizational options; the emerging clout of primary care; mergers and acquisitions; and shifts in health care dollar flow. Marketing Health Care Into the Twenty-First Century is also one of the first books in the market examining changes being made to Medicare and Medicaid programs and their strategic and tactical implications for health care industry participants. In order to take advantage of these changes and trends, Vitberg moves from the conceptual to the practical by defining and delivering insights into the concept of competitive innovation and its relationship to competitive advantage--hearing, listening, and responding to the voice of the market through meaning brand identification, product differentiation, and intrusive marketing communications that motivate customers to a preferential purchase decision. Anyone in the health care industry--marketing, planning, and development professionals with hospitals, HMOs, PPOs, networks/alliances, insurance companies, and medical groups--is among those who will find Marketing Health Care Into the Twenty-First Century a valuable resource for embracing strategic marketing now and in the near future. The book also serves as informative, stimulating reading for professors and students in graduate level health care administration courses.
Download or read book Marketing Mental Health Services to Managed Care written by Norman Winegar and published by Psychology Press. This book was released on 1994 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Mental Health Services to Managed Care demystifies the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. Readers learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems.
Download or read book Marketing Products and Services to Managed Care written by Alison Cherney and published by Irwin Professional Publishing. This book was released on 1994-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Download or read book Modern Health Care Marketing written by Gamini Gunawardane and published by World Scientific. This book was released on 2020-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
Download or read book Marketing to Managed Care Organizations written by Kathleen S. Penkert, M.S.W., ACSW and published by . This book was released on 1997-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides child welfare and social service agencies through the steps they will need to take in marketing their health care services to managed care organizations. By following the suggestions in this book, your organization should be able to become a contracted provider for one or more of the large managed behavioral health care firms, tap into a new revenue source, and learn about managed care at the same time.
Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Download or read book The Managed Health Care Handbook written by Peter Reid Kongstvedt and published by Jones & Bartlett Learning. This book was released on 2001 with total page 1448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised and updated book provides a strategic and operational resource for use in planning and decision-making. The Handbook enables readers to fine-tune operation strategies by providing updates on critical managed care issues, insights to the complex managed care environment, and methods to gain and maintain cost-efficient, high quality health services. With 30 new chapters, it includes advice from managers in the field on how to succeed in every aspect of managed care including: quality management, claims and benefits administration, and managing patient demand. The Handbook is considered to be the standard resource for the managed care industry.
Download or read book Marketing for Therapists written by Jeri Davis and published by Jossey-Bass. This book was released on 1996-02-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Therapists is the first book of its kind to offer step-by-step guidance for creating effective and ethical marketing strategies that meet the challenges of today's rapidly changing behavioral healthcare environment. The expert contributors apply proven marketing concepts and techniques to the field of clinical practice and present nuts-and-bolts information in easy-to-understand language.
Download or read book Marketing to Managed Care Organizations written by Kathleen S. Penkert and published by CWLA Press (Child Welfare League of America). This book was released on 1998 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hitting the Right Nerve written by Barbara Lehman and published by iUniverse. This book was released on 2001-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Smarter Marketing To WomenSharpen your marketing skills to reach your most influential healthcare buyer. Increase your effectiveness and your understanding of the complex women's market: Learn what motivates women today Segment key buying sectors Understand the effects of managed care and the Internet on women Develop a solid rationale for branding and marketing consistently"No one knows more about marketing health care to women than Barbara Lehman. In Hitting the Right Nerve, you get the best of what she has to offer: her unique perspective from working in the industry; her one-of-a-kind savvy about women and their needs, wants and desires; her razor-sharp mind that always comes up with wonderful, new ideas and solutions; and her unusual creativity which is always 24/7 on-call, What more could one ask for?" -Marjorie Shaevitz, author of The Superwoman Syndrome, and The Confident Woman.Drawing from a successful career in health and medical advertising, Barbara Alpern Lehman delivers candid, insightful penetrating perspectives on how healthcare marketers can develop a productive relationship with them.Hitting the Right Nerve helps you learn from proven strategies to give you the competitive advantage you need to market to women today.
Download or read book Marketing Managed Care written by Kenneth D. Bopp and published by . This book was released on 1995 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Case Management Resource Guide written by and published by . This book was released on 1997 with total page 1212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
